May 13, 2014
About Per Håkansson
Helping people and organisations to transform
Google, Hyper Island et cetera collaborator
Tech startup veteran (Icon Medialab,Yahoo!, Blurb)
Silicon Valley / San Francisco
“There’s just a tremendous amount of craftsmanship in
between a great idea and a great product.And as you evolve
that great idea, it changes and grows. It never comes out like it
starts because you learn a lot more as you get into the subtleties
of it.And you also find there are tremendous
tradeoffs that you have to make.”
–Steve Jobs in 1995
What: Several mobile solutions (i.e. not
How: Through the exploration of
collaboration, design constraints, on-target
feedback, building on the work of others,
sharing and lots of imagination
Job to Be Done
Job to be done is a user-centric method on how to
quickly generate relevant problems to solve.
Example: Help me get there (Uber)
Write down as many JTBD’s on individual post-its
as you can think of during 2-minutes.
1. Let’s share these individual “Help me’s…”
2. Then create small teams
3. Pick one “Help me” per team
4. Share your pick with the large group
Turn your idea into a single user experience on paper,
using only three screenshots (not including loading or
One representative pitches the the solution to get feedback.
The new, temporary team members gives feedback with focus
on what is done well and what can be improved.
Download the iOS application “Prototyping on Paper”, take photos of your
screenshots and hyperlink them to create a functional prototype.
Prepare a 2-minute presentation including JTBD, Demo and revenue model.
Reflect on what you have
experienced / learned today.