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thinkLA Maker Workshop Rapid Prototyping Presentation - Per Hakansson
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thinkLA Maker Workshop Rapid Prototyping Presentation - Per Hakansson

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  • 1. Rapid Prototyping @perhakansson per@makerminds.io ThinkLA May 13, 2014
  • 2. About Per Håkansson Helping people and organisations to transform Google, Hyper Island et cetera collaborator Tech startup veteran (Icon Medialab,Yahoo!, Blurb) Silicon Valley / San Francisco
  • 3. “There’s just a tremendous amount of craftsmanship in between a great idea and a great product.And as you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it.And you also find there are tremendous tradeoffs that you have to make.” –Steve Jobs in 1995 On Prototyping
  • 4. Workshop What: Several mobile solutions (i.e. not only apps) How: Through the exploration of collaboration, design constraints, on-target feedback, building on the work of others, sharing and lots of imagination
  • 5. Job to Be Done Job to be done is a user-centric method on how to quickly generate relevant problems to solve. Example: Help me get there (Uber) Task: Write down as many JTBD’s on individual post-its as you can think of during 2-minutes.
  • 6. Idea Wall 1. Let’s share these individual “Help me’s…” 2. Then create small teams 3. Pick one “Help me” per team 4. Share your pick with the large group
  • 7. Paper Prototype Task: Turn your idea into a single user experience on paper, using only three screenshots (not including loading or profile pages).
  • 8. On-Target Feedback Task: One representative pitches the the solution to get feedback. The new, temporary team members gives feedback with focus on what is done well and what can be improved.
  • 9. Building on the Work of Others
  • 10. Iterate / Pivot Task: Share the feedback given and taken with your original team and iterate or pivot as needed.
  • 11. Revenue Models 1. Paid app downloads (What’s App) 2. In-app purchases (Zynga Poker) 3. In-app subscription (NYT app) 4. In-app advertising (Flurry,AdMob) 5. Out-of-app advertising (AppKey, StartApp) 6. Push advertising (AirPush) 7. User conversion (Distimo) 8. Coupons (Beintoo) 9. Digital-to-physical (Red Stamp, Postagram)
  • 12. Functional Prototype Task: Download the iOS application “Prototyping on Paper”, take photos of your screenshots and hyperlink them to create a functional prototype. Prepare a 2-minute presentation including JTBD, Demo and revenue model.
  • 13. Reflection Task: Reflect on what you have experienced / learned today.

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