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thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
thinkLA Gaming Breakfast 2013 - Ben Howard Presentation
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thinkLA Gaming Breakfast 2013 - Ben Howard Presentation

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  • 1. Become a member today! #thinkGaming
  • 2. BEN HOWARD VP, PROGRAMMING
  • 3. GAMING IS HUGE 3 US Population: 313MM Source: NPD Gamer Segmentation Study 2012 212MM Gamers 68% of US Population play games Core Gamers, 107MM Mobile Gamers, 47MM Family & Kid Gamers, 32MM Light PC Gamers, 28MM
  • 4. GAMING IS HUGE 3 $21.0B $16.5B $10.8B $22.0B $9.5B $7.5B $5.0B Gaming Industry Music Industry Movies (Box Office) NFL MLB NBA NFL MLB NBA 2012 Revenue by Industry Source: Online where available
  • 5. US VIDEOGAME SALES TRENDS HARDWARE INSTALL BASE 3 Source: NPD 1.0MM 38.4MM 23.7MM 40.7MM 14.5MM 46.4MM 11.8MM 8.0MM 1.3MM 53.5MM 20.3MM WIIU X360 PS3 Wii XBOX PS2 GCN 3DS VITA DS PSP SW Units 2.0MM 374MM 213MM 334MM 161MM 533MM 111MM 20MM 3MM 313MM 85MM Attach Rate 1.99 9.74 8.96 8.21 11.09 11.50 9.40 2.46 2.32 5.85 4.19 Current-Gen Last-Gen Handhelds
  • 6. THE RISE OF PC GAMING 5 37% 24% 1%0% 10% 20% 30% 40% 50% Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12 PC PS3 X360 Wii Wii U PRIMARY GAMING PLATFORM Source: CBSi Games Gamer Insights Tracker Survey
  • 7. E3 2013@ GAMESPOT BEST WEEK EVER 3 •  E3 Traffic up 57% in Unique Visitors YoY •  Total Minutes up 59% YoY •  Video Streams were up 53% YoY •  Mobile Traffic up 80% YoY GameSpot.com Traffic June 2013 Source: Internal DW
  • 8. STATE OF NEXT-GEN 3 A humble and rededicated Sony •  While the PlayStation 3 had the most impressive hardware specs it was difficult to develop for. •  PlayStation 4 aims to repent by putting game developers and content creators first. •  Sony’s message is simple: Gamers first Putting the cart before the horse •  MSFT took a tiered approach by attempting to appeal to the mainstream and then messaging to the core at E3. •  Their message has been muddled and misconstrued. •  Focused on the demands of the future •  Have a challenging road ahead in justifying value and price point
  • 9. STATE OF NEXT-GEN PRE-REVEAL PURCHASE INTENT (NOV 2012) 3 Definitely will purchase, 25% Probably will purchase, 20% May or may not purchase, 19% Probably will not purchase, 10% Definitely will not purchase, 14% Definitely will purchase, 24% Probably will purchase, 17% May or may not purchase, 17% Probably will not purchase, 11% Definitely will not purchase, 18% Source: CBSi Games Monthly Gamer Insights Tracker Survey
  • 10. 3 Definitely will purchase, 13% Probably will purchase, 12% May or may not purchase, 21% Probably will not purchase, 21% Definitely will not purchase, 32% -12% +14% STATE OF NEXT-GEN POST-REVEAL PURCHASE INTENT (MAY 2013) Definitely will purchase, 30% Probably will purchase, 24% May or may not purchase, 24% Probably will not purchase, 13% Definitely will not purchase, 10% +5% -4% Source: CBSi Games Monthly Gamer Insights Tracker Survey
  • 11. 3 Definitely will purchase, 10% Probably will purchase, 6% May or may not purchase, 15% Probably will not purchase, 20% Definitely will not purchase, 50% -3% +18% STATE OF NEXT-GEN POST-E3 PURCHASE INTENT (JUNE 2013) Definitely will purchase, 44% Probably will purchase, 23% May or may not purchase, 19% Probably will not purchase, 9% Definitely will not purchase, 6% +14% -4% Source: CBSi Games Monthly Gamer Insights Tracker Survey

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