#thinkGaming
thinkLA Gaming Breakfast                           #thinkGaming
TOYOTA & EABringing Brands To LifeThrough Games
PLAYING MORE GAMES72%                                                        15%of U.S.                                   ...
ON MORE DEVICES225 MILLION       1.1 BILLION  CURRENT-GEN      DESKTOP ANDGAMING CONSOLES    NOTEBOOK PCS365 MILLION      ...
THE GAMING TRANSITIONBox products           Digital servicesPay upfront            Pay over timeChannel distribution   Dir...
PLAY ANWHERE ANYTIME
VALUE EXCHANGE  MORE     MORE        MORE DEMAND   CONTENT     VALUE          PUBLISHER   MARKETER
TOYOTA: WHY GAMING?Gaming partnerships have resulted in strongperformance, high engagement and increased adeffectiveness m...
TOYOTA & EA
• 4 Prius Models For Download• 2 DLC Packs With Prius v and Prius c  Brand Related Items• Supporting Media
•   Toyota Dealership•   Prius Vehicle In Game•   6 DLC Items•   Supporting Media
•   Prius v Quest•   Prius c Gifting & Quest•   Prius Plug-in Quest•   Prius Traffic Driver
TAKEAWAYS•   More people playing games than ever•   Consumers are more connected, on more devices•   Understand where your...
thinkLA Gaming Breakfast                           #thinkGaming
thinkLA Gaming breakfast 2012 - Dave Madden
thinkLA Gaming breakfast 2012 - Dave Madden
thinkLA Gaming breakfast 2012 - Dave Madden
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thinkLA Gaming breakfast 2012 - Dave Madden

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  • thinkLA Gaming breakfast 2012 - Dave Madden

    1. 1. #thinkGaming
    2. 2. thinkLA Gaming Breakfast #thinkGaming
    3. 3. TOYOTA & EABringing Brands To LifeThrough Games
    4. 4. PLAYING MORE GAMES72% 15%of U.S. increase inhouseholds average timeplaying games playing games… and over lastclimbing two years Entertainment and Software Association, 2008 & 2011; NPD, 2011, EA Internal
    5. 5. ON MORE DEVICES225 MILLION 1.1 BILLION CURRENT-GEN DESKTOP ANDGAMING CONSOLES NOTEBOOK PCS365 MILLION 300 MILLION iOS DEVICES CONNECTED TVS400 MILLION 1 BILLIONANDROID DEVICES FACEBOOK USERS
    6. 6. THE GAMING TRANSITIONBox products Digital servicesPay upfront Pay over timeChannel distribution Direct distributionPlay alone Play with friends
    7. 7. PLAY ANWHERE ANYTIME
    8. 8. VALUE EXCHANGE MORE MORE MORE DEMAND CONTENT VALUE PUBLISHER MARKETER
    9. 9. TOYOTA: WHY GAMING?Gaming partnerships have resulted in strongperformance, high engagement and increased adeffectiveness measurementsOverarching Themes:1. ADD VALUE Customer Engagement2. Innovate Brand Favorability3. Extend Across Platforms Consideration
    10. 10. TOYOTA & EA
    11. 11. • 4 Prius Models For Download• 2 DLC Packs With Prius v and Prius c Brand Related Items• Supporting Media
    12. 12. • Toyota Dealership• Prius Vehicle In Game• 6 DLC Items• Supporting Media
    13. 13. • Prius v Quest• Prius c Gifting & Quest• Prius Plug-in Quest• Prius Traffic Driver
    14. 14. TAKEAWAYS• More people playing games than ever• Consumers are more connected, on more devices• Understand where your target is playing• Leverage game mechanics to see results• When players receive value, brands win
    15. 15. thinkLA Gaming Breakfast #thinkGaming
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