Automotive
Stop interrupting                 what consumers                       like… Become whatconsumers like
Branded ContentForm             Distribution   Intent• Video          • Television   • Entertain• Social         • Film   ...
Branded ContentWe’ve evolved from justlogos on the screenWe’re refuting old      Conventional Wisdoms
CW#1• Integrations are non-working media dollars• We don’t know how well it works           1+1=3
CW#2•Audiences don’t like brands in their entertainment   In fact, they do! Especially if it makes    show authentic or mo...
Branded Content ChecklistIs it a good-fit integration and add value?  ―Does it work as a stand alone?  ―Does it transcend...
Kia & The Voice – Enabling Dreams
Kia Dream Seats  Contestant Giveaway
Kia/Voice  Video
Kia The Voice Sponsorship Elements                        Custom Videos“Voice Your Dreams”Pinterest Sweepstakes           ...
Social MediaDraws attention toand AMPLIFIES ourassociationEXTENDS the buzz
Results                          Even higher brand recall than Season 2Elevated Kia’s profile and image                 :3...
15
Walking Dead Program Video
Tucson VLP on                                                  Story Sync      HyundaiUSA.com                             ...
Viewers are Talking
Even the show’s creator
Hyundai became a partof the cast and storyline
We kept the momentum and conversation goingBetween Season 2 and Season 3, we partnered with Robert Kirkman tocreate “Hyund...
We kept the momentum and conversation going• Physical version unveiled at San Diego Comic Con press event• Hyundai generat...
Comic Con Vid
Two Brands – Two ApproachesKia –The Voice: Follow Your DreamsHyundai – The Walking Dead: Face Your Nightmares
thinkLA Automotive Breakfast Fred Sattler Presentation
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thinkLA Automotive Breakfast Fred Sattler Presentation

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thinkLA Automotive Breakfast Fred Sattler Presentation

  1. 1. Automotive
  2. 2. Stop interrupting what consumers like… Become whatconsumers like
  3. 3. Branded ContentForm Distribution Intent• Video • Television • Entertain• Social • Film • Inform• Editorial • Social • Create Channels Affiliation • Web Channels
  4. 4. Branded ContentWe’ve evolved from justlogos on the screenWe’re refuting old Conventional Wisdoms
  5. 5. CW#1• Integrations are non-working media dollars• We don’t know how well it works 1+1=3
  6. 6. CW#2•Audiences don’t like brands in their entertainment In fact, they do! Especially if it makes show authentic or more interesting
  7. 7. Branded Content ChecklistIs it a good-fit integration and add value? ―Does it work as a stand alone? ―Does it transcend the category?Is it shareable ―Consumers are the new media network. They share and distribute.Do you have good partners? ―Identify shared goals ―Not just a tactic, but a springboard
  8. 8. Kia & The Voice – Enabling Dreams
  9. 9. Kia Dream Seats Contestant Giveaway
  10. 10. Kia/Voice Video
  11. 11. Kia The Voice Sponsorship Elements Custom Videos“Voice Your Dreams”Pinterest Sweepstakes Social Media 2nd Screen Apps Social Television
  12. 12. Social MediaDraws attention toand AMPLIFIES ourassociationEXTENDS the buzz
  13. 13. Results Even higher brand recall than Season 2Elevated Kia’s profile and image :30s performed better in this program
  14. 14. 15
  15. 15. Walking Dead Program Video
  16. 16. Tucson VLP on Story Sync HyundaiUSA.com Second Screen The Walking Dead TV Show Hyundai Social Promotion with Paid Media SupportSurvive and Drive AMC Walking Dead AMC The Walking Dead Channel Sweepstakes Social Promotion Paid Media Support
  17. 17. Viewers are Talking
  18. 18. Even the show’s creator
  19. 19. Hyundai became a partof the cast and storyline
  20. 20. We kept the momentum and conversation goingBetween Season 2 and Season 3, we partnered with Robert Kirkman tocreate “Hyundai Undead” 360 program• Kirkman designed a custom Hyundai Elantra Zombie Survival Machine• First unveiled in The Walking Dead comic book #100
  21. 21. We kept the momentum and conversation going• Physical version unveiled at San Diego Comic Con press event• Hyundai generated 500MM+ impressions• Continued association with the Walking Dead during off-season
  22. 22. Comic Con Vid
  23. 23. Two Brands – Two ApproachesKia –The Voice: Follow Your DreamsHyundai – The Walking Dead: Face Your Nightmares

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