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thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
thinkLA AdU: Account Planning 2014 - Larry Lac
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thinkLA AdU: Account Planning 2014 - Larry Lac

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  • 1. If you don't know where you are going, any road will get you there. - Lewis Carroll Thursday, April 17, 14
  • 2. I never planned to work in social media, strategy or advertising. And here’s exactly how I wound up in it. Thursday, April 17, 14
  • 3. chase whatever drives you Thursday, April 17, 14
  • 4. chase whatever drives you it will always pay off. Thursday, April 17, 14
  • 5. I said noto an engineering scholarship, to go into debt as a film student. Thursday, April 17, 14
  • 6. but I learned about the world it takes to tell a great story. Thursday, April 17, 14
  • 7. find the truth Thursday, April 17, 14
  • 8. find the truth and how to wield it Thursday, April 17, 14
  • 9. Film degree in hand, I realized something about the working world, I had to eat. So I turned a minor in screenwriting into a foot in the door for journalism - covering digital/entertainment beat. Thursday, April 17, 14
  • 10. “Frankly I just don’t get it or use it, but its what the kids are doing these days.” - David Stern “THAT WAS OFF RECORD!” - his publicist Thursday, April 17, 14
  • 11. learn the rules Thursday, April 17, 14
  • 12. learn the rules so you know how to break them. Thursday, April 17, 14
  • 13. I moved from journalism to PR - at the bottom of the barrel, as junior assistant publicist. I learned all the traditional principles of public relations from a legendary NYC firm. Thursday, April 17, 14
  • 14. and disregarded most of them. < Thursday, April 17, 14
  • 15. sometimes I regrettedit. #BFFs Thursday, April 17, 14
  • 16. put it all together Thursday, April 17, 14
  • 17. + + Thursday, April 17, 14
  • 18. = what virality looks like + + Thursday, April 17, 14
  • 19. Thursday, April 17, 14
  • 20. + and one more. Thursday, April 17, 14
  • 21. Thursday, April 17, 14
  • 22. thank you. Thursday, April 17, 14

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