Motor City West 2012 Justin Choi Presentation
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Motor City West 2012 Justin Choi Presentation Presentation Transcript

  • 1. Become a member today! #thinkMotor
  • 2. thinkLA Motor City West Founder and President PostRelease #thinkMotor
  • 3. REACHING THEDIGITAL GENERATION
  • 4. IT IS AWESOME
  • 5. vsvsvs
  • 6. There’s more of more• More access• More information• More choices• More competition for attention
  • 7. 201272 Hoursupload every minute
  • 8. More content = more time
  • 9. The consequences of more• Faster / better filters• Less attentive (A.D.D.)• Another Damn Device• Less memory- more knowledge• No patience
  • 10. We lived in information povertySharinginformation usedto be reallyhard...
  • 11. We have become information rich
  • 12. We have become good filters
  • 13. Brands can be the content
  • 14. • Authenticity• Value• Your content defines your brand
  • 15. We are now in the engagement era Ads vs. Content Interruption vs. Engagement Extract Value vs. Provide Value Selling vs. Telling
  • 16. Content is becoming advertising
  • 17. It’s not just Twitter...
  • 18. Less space for interruptionSmall Screens Double Tap to Zoom
  • 19. Think multi-screen, mobile first
  • 20. Pictures and videos: use themQuantity is as important Quality
  • 21. Be frictionless
  • 22. The consequences of more• Faster / better filters• Less attentive (A.D.D.)• Another Damn Device• Less memory- more knowledge• No patience
  • 23. Summary• Engagement not interruption• Be authentic• Your content = your brand• Multi-screen• Show don’t tell and do it more frequently• Be frictionless• Deliver something of value
  • 24. We all have a voice
  • 25. Email: Justin@postrelease.comTwitter: JustinCie info@postrelease.com | t: 562.285.0297 | 562.285.0506 | postrelease.com 111. W. Ocean Blvd. | 18th Floor | Long Beach, CA, 90802