HELLO
ThinkLA MOBILE BREAKFAST
MARCH 20, 2014
A mobile shopping
companion that informs,
rewards and delights.
AND THIS IS WHERE THEY ARE
84%
of shoppers use their smartphone
while in-store
$1.4 trillion
Digital-influenced in-store s...
How would you engage shoppers…
with a digital overlay
on the physical store?
Engage at home
Pull into store
Influence & drive purchase
Engage
at home Give a reason
to go
Pull into
store
Greet & start
a dialogue
Influence &
drive purchase
(Loop it
back)
Largely, technology has
been the missing piece
iBeacon + Mobile Usage
Changes That
Enabling
Technology
Consumer Demand Brand + Retailer Imperative
Proprietary and Confidential
Please Do Not Share Externally
Here’s how it feels…
thinkLA Mobile Breakfast 2014 - Coco Jones Presentation
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thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

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thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

  1. 1. HELLO ThinkLA MOBILE BREAKFAST MARCH 20, 2014
  2. 2. A mobile shopping companion that informs, rewards and delights.
  3. 3. AND THIS IS WHERE THEY ARE 84% of shoppers use their smartphone while in-store $1.4 trillion Digital-influenced in-store sales (vs $300 billion ecommerce sales) $3.2 trillion Bricks and mortar retail market Sources: Experience Radar 2011, Forrester 2014, Google 2013 73% of shoppers research a product online before buying
  4. 4. How would you engage shoppers… with a digital overlay on the physical store?
  5. 5. Engage at home
  6. 6. Pull into store
  7. 7. Influence & drive purchase
  8. 8. Engage at home Give a reason to go Pull into store Greet & start a dialogue Influence & drive purchase (Loop it back)
  9. 9. Largely, technology has been the missing piece
  10. 10. iBeacon + Mobile Usage Changes That Enabling Technology Consumer Demand Brand + Retailer Imperative
  11. 11. Proprietary and Confidential Please Do Not Share Externally Here’s how it feels…
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