Motor City West Presentation - Kimberlin Cranford, Acxiom Corporation

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Motor City West Presentation - Kimberlin Cranford, Acxiom Corporation

  1. 1. Become a member today! #thinkMotor
  2. 2. © 2013 Acxiom Corporation. All Rights Reserved. “Privacy?” Kimberlin Cranford Senior Privacy and Compliance Attorney Global Public Policy and Privacy Compliance “Compliance?”
  3. 3. © 2013 Acxiom Corporation. All Rights Reserved. “Landscape is Changing…Constantly” Big Data = Big Compliance Big Data = Big Security Law and Regulations vs. Expectations
  4. 4. © 2013 Acxiom Corporation. All Rights Reserved. “Landscape is Changing…Constantly” Attitudes about Big Data Data Minimization PII vs. Anonymous Sensitive Data Evolving Analytics & Automated Decisions Accountability Law and Regulations vs. Expectations
  5. 5. © 2013 Acxiom Corporation. All Rights Reserved. 4 “Data Minimization vs. Big Data” Increasing Commercial Surveillance -Online (Search, Behavioral, etc.) -Mobile (Location) -Interactive TV -Movies & Video -Social Media (Social Networks, Blogs, Chat) -Facial Recognition -Apps International Perspective (especially EU)
  6. 6. © 2013 Acxiom Corporation. All Rights Reserved. “PII vs. Anonymous” 5
  7. 7. © 2013 Acxiom Corporation. All Rights Reserved.6 “That’s the way the cookie crumbles…”
  8. 8. © 2013 Acxiom Corporation. All Rights Reserved. 7 “Sensitive Data is Evolving” Specific location At-risk populations Social network info Biometrics Facial recognition Modeled data
  9. 9. © 2013 Acxiom Corporation. All Rights Reserved. “Analytics & Automated Decisions are being scrutinized” Effectiveness of Analytics - Modeling » Identifying & Justifying Predictive Data - Application of Models » Scope Creep & Secondary Uses Risks with Automated Decisions - “Boxing in” Individuals - Discrimination & Profiling - EU Fear of Automated Decisions 8 Big Data = Big Analytics
  10. 10. © 2013 Acxiom Corporation. All Rights Reserved. Brand “Is it Worth the Risk?” 9 Expensive to Defend & Maintain Brand Image FTC Consent Decrees
  11. 11. © 2013 Acxiom Corporation. All Rights Reserved. 10 “What does Self Regulation Actually Mean?” Must go beyond what is required by law! We must work on and anticipate more self-regulatory guidelines = new policies. Behavioral Advertising Using Offline for Online Advertising Mobile Digital TV Cross Border Data Flow
  12. 12. © 2013 Acxiom Corporation. All Rights Reserved. “Policy Overload Making you Dizzy?” DAA DMA MMA IAB NAI ESPC IAF IAF FPF CIPL
  13. 13. © 2013 Acxiom Corporation. All Rights Reserved. “Achieve success against the mounting pressure and visibility” Evolve Policies and Practices Be Ultra Transparent Offer Consumers Choices aka Preferences Be Ultra Sensitive to Consumers’Care-Abouts Promote a Compliance Culture Be Careful about Messaging Be Careful with Partners and Suppliers Be Proactive with Clients Develop Compliant Products and Services Build and Sustain Privacy Leadership Position Self-Regulate Comply with All Policies
  14. 14. © 2013 Acxiom Corporation. All Rights Reserved. “The Future Depends on…” “TRUST” Clients Consumers Policy Makers and Regulators Compliance and Leadership
  15. 15. © 2013 Acxiom Corporation. All Rights Reserved. “Privacy and Compliance don’t have to be scary words” Kimberlin Cranford Senior Privacy and Compliance Attorney Global Public Policy and Privacy Compliance
  16. 16. © 2013 Acxiom Corporation. All Rights Reserved.

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