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thinkLA Trends Breakfast 2013 - Christy tanner Presentation
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thinkLA Trends Breakfast 2013 - Christy tanner Presentation

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  • 1. The Next Big Thing @christytanner SVP & GM, CBS Interactive Media Group
  • 2. 2
  • 3. Today’s Insights from CBSi Media Group • What makes a hit? • What are the latest media consumption trends? • What’s hot?     midseason shows from TV Guide’s Watchlist up-and-coming bands from Last.FM the Oscar frontrunners from Metacritic the best new restaurants from Chow. 3
  • 4. What do these shows have in common? 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. TV Guide’s Top 10 New Fall Shows 9 Source: TV Guide Internal Data – Top 10 shows through Nov 12, 2013
  • 10. They’re all about ALIENS 10
  • 11. Well … aliens, metaphorically, plus: Superhumans Time Travel Vampires Fairy Tales Vampires Witches 11 Source: TV Guide Internal Data – Top 10 shows through Sept 5, 2013
  • 12. Speaking of aliens … Are you ready for Day of the Doctor? 12
  • 13. 13
  • 14. How we watched as kids 14
  • 15. How we watch with our children 15
  • 16. What does the future hold? 16
  • 17. 17 Photo by Scott Macklin www.mcdm.uw.edu
  • 18. 18
  • 19. Can you guess what show this is? 19
  • 20. “My young son and I started watching _________ together many years ago … Now he is 18 and going off to college, and _________ is over. … 20
  • 21. “… Over the years I became part of a group of otherwise diverse people that got seriously hooked on this show… 21
  • 22. “… Besides this forum, I regularly discussed __________ with: my business partner, my son's friends, 2 kids that work at my local Starbucks, a neighbor, a major customer of my company, and the guy who put up my gutters last summer.” 22
  • 23. 23
  • 24. Seriously: What’s the real common thread here? 24
  • 25. It’s all about shared experiences. 25
  • 26. 73% watch TV together as a family 26 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 27. “We watch together during several set times each week. It becomes a shared experience, despite age differences.” 27 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 28. What types of shows are shared family experiences? 88% Favorite shows 45% Sports 26% Reality shows 24% Premieres or finales 23% Awards shows 28 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 29. Two people, same room: Different devices, different shows 52% have co-viewed with a companion at home *up from 47% last year 29 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 30. What device is most important to the children in your household? 37% TV 30% Smartphone 14% PC/laptop 10% Tablet 9% Video game console 30 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 31. 86% of household children participate in other activities while watching TV 48% Surf the Internet 45% Text their friends 42% Do homework 29% Talk to friends on social media 29% Play video games 28% Listen to music 23% Watch other videos 31 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 32. What device would they miss most if taken away? 35% TV 28% Smartphone 15% PC/laptop 10% Video game console 10% Tablet 32 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 33. “They enjoy watching their shows on a TV, not a phone or any other kind of device, the most.” 33 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 34. 46% watch TV as their most common after school activity 34 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 35. 56% regularly pay for content 38% Music 31% Movies 17% TV 35 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 36. 53% are more willing to pay for content now than in the past 36 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 37. 29% of household children create videos and post them on: 60% 59% 40% 37 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 38. 41% watch videos on these platforms 88% 47% 44% 38 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  • 39. What does this mean for the future of entertainment? 39
  • 40. Boredom is dead. 40
  • 41. The fan experience is 24/7 41
  • 42. Creativity flourishes everywhere 42
  • 43. Great content is timeless 43
  • 44. Why aren’t you posting tips on Chow? 44
  • 45. Why haven’t you made a lyric video yet? 45
  • 46. Everyone’s doing it 46
  • 47. Why does the Metrolyrics audience research lyrics? 73% Playing now 18% Lyric videos 8% Bets 47 Source: MetroLyrics Site Survey
  • 48. The next big thing should be … YOU 48
  • 49. 49
  • 50. What’s the Next Big Thing? 50
  • 51. Our track record in predictive insights: TV Guide’s Watchlist has correctly predicted hits 4 seasons in a row #1 #1 #1 #1 51
  • 52. Top 3 new midseason shows 1 2 3 52 Source: TV Guide Internal Reporting, May-Nov 2013
  • 53. This week’s top 3 artists to watch 1 LoLo 2 HIRIE 3 Cosmo Sheldrake 53 Source: Last.fm; November 13, 2013
  • 54. The 3 best-reviewed movies in theaters 12 Years a Slave Gravity Captain Phillips 54 Source: Metacritic.com – November 13, 2013
  • 55. 3 Chow-tastic LA restaurants 1 Shunji Japanese Cuisine 2 Bucato Restaurant 3 Flavor Garden 55 Source: Chow.com – November 13, 2013
  • 56. Predictions 56
  • 57. #1: Within 18 months, all movie theaters will allow texting throughout the show 57
  • 58. #2: Within 2 years, a superstar musician will interact directly with every single person in this audience 58
  • 59. #3: Within 3 years, at least one of these movie stars will star in a TV series ? ? ? ? 59
  • 60. Questions? 60