thinkLA Trends Breakfast 2013 - Christy tanner Presentation

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thinkLA Trends Breakfast 2013 - Christy tanner Presentation

  1. 1. The Next Big Thing @christytanner SVP & GM, CBS Interactive Media Group
  2. 2. 2
  3. 3. Today’s Insights from CBSi Media Group • What makes a hit? • What are the latest media consumption trends? • What’s hot?     midseason shows from TV Guide’s Watchlist up-and-coming bands from Last.FM the Oscar frontrunners from Metacritic the best new restaurants from Chow. 3
  4. 4. What do these shows have in common? 4
  5. 5. 5
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  9. 9. TV Guide’s Top 10 New Fall Shows 9 Source: TV Guide Internal Data – Top 10 shows through Nov 12, 2013
  10. 10. They’re all about ALIENS 10
  11. 11. Well … aliens, metaphorically, plus: Superhumans Time Travel Vampires Fairy Tales Vampires Witches 11 Source: TV Guide Internal Data – Top 10 shows through Sept 5, 2013
  12. 12. Speaking of aliens … Are you ready for Day of the Doctor? 12
  13. 13. 13
  14. 14. How we watched as kids 14
  15. 15. How we watch with our children 15
  16. 16. What does the future hold? 16
  17. 17. 17 Photo by Scott Macklin www.mcdm.uw.edu
  18. 18. 18
  19. 19. Can you guess what show this is? 19
  20. 20. “My young son and I started watching _________ together many years ago … Now he is 18 and going off to college, and _________ is over. … 20
  21. 21. “… Over the years I became part of a group of otherwise diverse people that got seriously hooked on this show… 21
  22. 22. “… Besides this forum, I regularly discussed __________ with: my business partner, my son's friends, 2 kids that work at my local Starbucks, a neighbor, a major customer of my company, and the guy who put up my gutters last summer.” 22
  23. 23. 23
  24. 24. Seriously: What’s the real common thread here? 24
  25. 25. It’s all about shared experiences. 25
  26. 26. 73% watch TV together as a family 26 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  27. 27. “We watch together during several set times each week. It becomes a shared experience, despite age differences.” 27 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  28. 28. What types of shows are shared family experiences? 88% Favorite shows 45% Sports 26% Reality shows 24% Premieres or finales 23% Awards shows 28 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  29. 29. Two people, same room: Different devices, different shows 52% have co-viewed with a companion at home *up from 47% last year 29 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  30. 30. What device is most important to the children in your household? 37% TV 30% Smartphone 14% PC/laptop 10% Tablet 9% Video game console 30 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  31. 31. 86% of household children participate in other activities while watching TV 48% Surf the Internet 45% Text their friends 42% Do homework 29% Talk to friends on social media 29% Play video games 28% Listen to music 23% Watch other videos 31 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  32. 32. What device would they miss most if taken away? 35% TV 28% Smartphone 15% PC/laptop 10% Video game console 10% Tablet 32 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  33. 33. “They enjoy watching their shows on a TV, not a phone or any other kind of device, the most.” 33 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  34. 34. 46% watch TV as their most common after school activity 34 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  35. 35. 56% regularly pay for content 38% Music 31% Movies 17% TV 35 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  36. 36. 53% are more willing to pay for content now than in the past 36 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  37. 37. 29% of household children create videos and post them on: 60% 59% 40% 37 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  38. 38. 41% watch videos on these platforms 88% 47% 44% 38 Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
  39. 39. What does this mean for the future of entertainment? 39
  40. 40. Boredom is dead. 40
  41. 41. The fan experience is 24/7 41
  42. 42. Creativity flourishes everywhere 42
  43. 43. Great content is timeless 43
  44. 44. Why aren’t you posting tips on Chow? 44
  45. 45. Why haven’t you made a lyric video yet? 45
  46. 46. Everyone’s doing it 46
  47. 47. Why does the Metrolyrics audience research lyrics? 73% Playing now 18% Lyric videos 8% Bets 47 Source: MetroLyrics Site Survey
  48. 48. The next big thing should be … YOU 48
  49. 49. 49
  50. 50. What’s the Next Big Thing? 50
  51. 51. Our track record in predictive insights: TV Guide’s Watchlist has correctly predicted hits 4 seasons in a row #1 #1 #1 #1 51
  52. 52. Top 3 new midseason shows 1 2 3 52 Source: TV Guide Internal Reporting, May-Nov 2013
  53. 53. This week’s top 3 artists to watch 1 LoLo 2 HIRIE 3 Cosmo Sheldrake 53 Source: Last.fm; November 13, 2013
  54. 54. The 3 best-reviewed movies in theaters 12 Years a Slave Gravity Captain Phillips 54 Source: Metacritic.com – November 13, 2013
  55. 55. 3 Chow-tastic LA restaurants 1 Shunji Japanese Cuisine 2 Bucato Restaurant 3 Flavor Garden 55 Source: Chow.com – November 13, 2013
  56. 56. Predictions 56
  57. 57. #1: Within 18 months, all movie theaters will allow texting throughout the show 57
  58. 58. #2: Within 2 years, a superstar musician will interact directly with every single person in this audience 58
  59. 59. #3: Within 3 years, at least one of these movie stars will star in a TV series ? ? ? ? 59
  60. 60. Questions? 60

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