Become a member today!#thinkAuto
Automotive
Stop interruptingwhat consumerslike…Become whatconsumers like
Branded ContentForm• Video• Social• EditorialDistribution• Television• Film• SocialChannels• WebChannelsIntent• Entertain•...
Branded ContentWe’ve evolved from justlogos on the screenWe’re refuting oldConventional Wisdoms
CW#1• Integrations are non-working media dollars• We don’t know how well it works1 + 1 = 3
CW#2•Audiences don’t like brandsin their entertainmentIn fact, they do! Especially if it makesshow authentic or more inter...
Branded Content ChecklistIs it a good-fit integration and add value?―Does it work as a stand alone?―Does it transcend the...
Kia & The Voice – Enabling Dreams
Kia Dream SeatsContestant Giveaway
Kia/VoiceVideo
Custom Videos“Voice Your Dreams”Pinterest SweepstakesKia The Voice Sponsorship ElementsSocial Media2ndScreenAppsSocial Tel...
Social MediaDraws attention toand AMPLIFIES ourassociationEXTENDS the buzz
Results:30s performed better in this programEven higher brand recall than Season 2Elevated Kia’s profile and image
15
Walking Dead Program Video
Survive and DriveSweepstakesAMC The Walking Dead ChannelPaid Media SupportStory SyncSecond ScreenTucson VLP onHyundaiUSA.c...
Viewers are Talking
Even the show’s creator
Hyundai became a partof the cast and storyline
We kept the momentum and conversation goingBetween Season 2 and Season 3, we partnered with Robert Kirkman tocreate “Hyund...
We kept the momentum and conversation going• Physical version unveiled at San Diego Comic Con press event• Hyundai generat...
Comic Con Vid
Two Brands – Two ApproachesKia –The Voice: Follow Your DreamsHyundai – The Walking Dead: Face Your Nightmares
Aub13 sattler presentation
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Aub13 sattler presentation

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Aub13 sattler presentation

  1. 1. Become a member today!#thinkAuto
  2. 2. Automotive
  3. 3. Stop interruptingwhat consumerslike…Become whatconsumers like
  4. 4. Branded ContentForm• Video• Social• EditorialDistribution• Television• Film• SocialChannels• WebChannelsIntent• Entertain• Inform• CreateAffiliation
  5. 5. Branded ContentWe’ve evolved from justlogos on the screenWe’re refuting oldConventional Wisdoms
  6. 6. CW#1• Integrations are non-working media dollars• We don’t know how well it works1 + 1 = 3
  7. 7. CW#2•Audiences don’t like brandsin their entertainmentIn fact, they do! Especially if it makesshow authentic or more interesting
  8. 8. Branded Content ChecklistIs it a good-fit integration and add value?―Does it work as a stand alone?―Does it transcend the category?Is it shareable―Consumers are the new media network. Theyshare and distribute.Do you have good partners?―Identify shared goals―Not just a tactic, but a springboard
  9. 9. Kia & The Voice – Enabling Dreams
  10. 10. Kia Dream SeatsContestant Giveaway
  11. 11. Kia/VoiceVideo
  12. 12. Custom Videos“Voice Your Dreams”Pinterest SweepstakesKia The Voice Sponsorship ElementsSocial Media2ndScreenAppsSocial Television
  13. 13. Social MediaDraws attention toand AMPLIFIES ourassociationEXTENDS the buzz
  14. 14. Results:30s performed better in this programEven higher brand recall than Season 2Elevated Kia’s profile and image
  15. 15. 15
  16. 16. Walking Dead Program Video
  17. 17. Survive and DriveSweepstakesAMC The Walking Dead ChannelPaid Media SupportStory SyncSecond ScreenTucson VLP onHyundaiUSA.comAMC Walking DeadSocial PromotionHyundai Social Promotionwith Paid Media SupportThe Walking DeadTV Show
  18. 18. Viewers are Talking
  19. 19. Even the show’s creator
  20. 20. Hyundai became a partof the cast and storyline
  21. 21. We kept the momentum and conversation goingBetween Season 2 and Season 3, we partnered with Robert Kirkman tocreate “Hyundai Undead” 360 program• Kirkman designed a custom Hyundai Elantra Zombie Survival Machine• First unveiled in The Walking Dead comic book #100
  22. 22. We kept the momentum and conversation going• Physical version unveiled at San Diego Comic Con press event• Hyundai generated 500MM+ impressions• Continued association with the Walking Dead during off-season
  23. 23. Comic Con Vid
  24. 24. Two Brands – Two ApproachesKia –The Voice: Follow Your DreamsHyundai – The Walking Dead: Face Your Nightmares
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