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AdU: Media Planning 2014 - Kristin Hogan
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AdU: Media Planning 2014 - Kristin Hogan

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Transcript

  • 1. Kristin Hogan • Strategy Supervisor @ OMD • 5+ years in advertising • Experience across all media types, with accounts spanning – Entertainment – Travel – Video Games – Electronic CPG
  • 2. Media Before You Were Born
  • 3. Media As We Know It Today
  • 4. Fragmentation of Channels & Content = More Choice Than Ever I want to watch Game of Thrones… Live Recorded On Demand Stream Own Steal
  • 5. Challenge Consumers Have Pick of the Litter Access
  • 6. Opportunity Reach consumers across multiple touch points
  • 7. That’s a lot of touch points. What’s a Strategist to Do?
  • 8. What’s a Strategist to Do? #1 ADAPT TO STAY RELEVANT • Pay attention to evolution of technology and changing consumer behavior
  • 9. What’s a Strategist to Do? #2 BE INNOVATIVE • With Traditional Channels, break through in Non Traditional Ways
  • 10. What’s a Strategist to Do? #3 PURSUE THE HOLY GRAIL • Right Time, Right Media, Right Message
  • 11. Looking Ahead…
  • 12. Right Now Trend #1 - Instant Gratification
  • 13. Right Here Trend #2 - Always On & Mobile • x
  • 14. Right for Me Trend #3 - Experience Focused
  • 15. Right for Me Trend #4 – New Visual Vernacular • x
  • 16. THANKS!