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Fundraising and information technology for nonprofits
 

Fundraising and information technology for nonprofits

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How a website helps your online presence for donors; what online merchant accounts are; how social media helps your fundraising activities.

How a website helps your online presence for donors; what online merchant accounts are; how social media helps your fundraising activities.

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    Fundraising and information technology for nonprofits Fundraising and information technology for nonprofits Presentation Transcript

    • Fundraising and Information Technology PRESENTED BY
    • Who Are We? Alowetta Terrien Owner, thin air Consultant, Third Sector Innovations Abby Landmeier Housing Advocate, Grand Junction Housing Authority Author, Facebook’s “Confessions of a Young Nonprofit Professional” www.thirdsectoronline.com www.thinairweb.com
    • What’s on Tap for Today? How you can use the internet and technology to: Increase your presence among donors and supporters Gain a larger following of those mentioned above Reach out to new generations Publish up-to-date information about your events, services, and activities Increase donations to your organization www.thirdsectoronline.com www.thinairweb.com
    • How Do You Do That? Your Marketing Plan should include: Website Donor information tracking Blog Email marketing Social media and social networking www.thirdsectoronline.com www.thinairweb.com
    • Let’s Talk Stats According to Convio, 39% of According to the donorCentrics™ consumers reported making an Internet Giving Collaborative online donation after visiting a Benchmarking Project, charity website in 2009. online donors are younger and have higher incomes than According to a Kintera study, over traditional, primarily direct mail 60% of all donors - online and donors. offline - did research online before giving. Donors are not only Online donors give much larger researching your organization on gifts than traditional donors. your website, but also all over the Internet--from blogs to rating organizations, thanks to the Donors in the southwest and increasing power of search mountain regions of the United engines. States are disproportionately more likely to give online. www.thirdsectoronline.com www.thinairweb.com
    • Let’s Talk Stats Direct mail response rates Your peers are already using continue to decline. Nonprofits social media. A study by raising money online had a Common Knowledge and The median increase in online Port found that 74% of nonprofits have a presence on donors of 315% over the past Facebook – with an average five years, while offline donors community size of 5,391 – and declined a median -6% over the 80% are committing at least one same period, according to the quarter of an employee’s time donorCentric study. to social media Three Major Factors in online giving are: 28% of people who gave offline Convenience said they couldn’t locate a Speed donation place on a website, didn’t know they could donate To react quickly to some online, or didn’t think of it when urgent need donating. 2007 American Express Charitable Gift Survey www.thirdsectoronline.com www.thinairweb.com
    • An Example Haiti – A Tipping Point for Giving (by Kate Rogers) An estimated 6.5 million people used their cell phones to donate in the days following the disaster, according to research by Convio 28 percent of respondents with a mobile Facebook application texted a gift to Haiti “Mobile technology presents a huge opportunity for nonprofits that want to reach specific groups of people -- likely to be younger -- and provide them with information in a convenient and immediate format.” (Pam Loeb, principal at Edge Research) www.thirdsectoronline.com www.thinairweb.com
    • Let’s Get Started Websites are: The most efficient use of marketing dollars They work for you 24/7/365 Websites are not: A re-creation of your brochure, meant to be touched once or twice a year www.thirdsectoronline.com www.thinairweb.com
    • Websites Three major focus areas: Visual Impact Quality of Content Ease of Use (by the consumer) www.thirdsectoronline.com www.thinairweb.com
    • Visual Impact www.thirdsectoronline.com www.thinairweb.com
    • The “F” Factor www.thirdsectoronline.com www.thinairweb.com
    • Quality of Content www.thirdsectoronline.com www.thinairweb.com
    • Page Content GOOD YOUR READERS Title DON’T STAY Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris elementum consectetur orci, ut consectetur ligula porta id. Nunc vehicula egestas felis, sed convallis libero elementum aliquam. elementum consectetur orci, ut consectetur ligula porta id. Nunc vehicula Pellentesque id arcu dui, a aliquam massa. Nullam at eros quam, egestas felis, sed convallis libero elementum aliquam. Pellentesque id vel porttitor orci. arcu dui, a aliquam massa. Nullam at eros quam, vel porttitor orci. Duis viverra placerat quam, vel condimentum eros consectetur vitae. Sed Duis viverra placerat quam, vel condimentum eros consectetur suscipit purus eget neque ornare suscipit. Praesent velit risus, vitae. Sed suscipit purus eget neque ornare suscipit. Praesent velit condimentum at rhoncus ac, laoreet vitae est. Aliquam faucibus mi non risus, condimentum at rhoncus ac, laoreet vitae est. Aliquam faucibus mi non elit convallis auctor. Curabitur leo nulla, cursus vel elit convallis auctor. Curabitur leo nulla, cursus vel porttitor eget, tempus porttitor eget, tempus at elit. at elit. Nulla feugiat magna in enim varius rutrum. Nulla et semper nunc. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per • Praesent id metus massa, ut blandit odio. Proin quis tortor inceptos himenaeos. Vestibulum a velit quam. Morbi arcu erat, aliquet ac • Etiam scelerisque, nunc ac egestas consequat, odio nibh dignissim ut, imperdiet nec odio. Nulla pretium porta auctor. Etiam purus • Nunc eu ullamcorper orci. Quisque eget odio ac metus, pharetra eu lacinia a, viverra non justo. Curabitur quis ante metus. • Vivamus luctus urna sed urna ultricies Nam non eros ipsum.Etiam enim tellus, rhoncus ac molestie et, dictum • Vivamus hendrerit arcu sed erat non dolor. Integer quis risus ligula, at volutpat nibh. Maecenas semper, leo vitae porttitor aliquam, purus sem mattis felis, nec tristique massa felis ut ipsum. Phasellus dictum turpis posuere quam accumsan semper. Duis Sub Title id dui non urna tincidunt porta in id turpis. Integer id odio elit. Donec dictum hendrerit accumsan. Duis elit quam, congue sit amet mollis Etiam enim tellus, rhoncus ac molestie et, dictum non dolor. adipiscing, vulputate ut purus. Proin vitae dui nisl, feugiat placerat neque. Integer quis risus ligula, at volutpat nibh. Maecenas semper, leo Donec faucibus laoreet nunc, facilisis vitae porttitor aliquam, purus sem mattis felis, nec. www.thirdsectoronline.com www.thinairweb.com
    • Ease of Use www.thirdsectoronline.com www.thinairweb.com
    • Control Your Content Website changes should happen often Use a Content Management System Search Bots - spyders - search content for changes No matter what other mechanisms (Twitter, Facebook, Email), the primary purpose is to get people to your website regular updates - commit at least one hour per week to internet marketing www.thirdsectoronline.com www.thinairweb.com
    • Drive the Donor www.thirdsectoronline.com www.thinairweb.com
    • Take the Donation Merchant Account Your bank, Quickbooks Third Party Processors Paypal, Network for Good, Google Checkout eCRM – nonprofit processing services DonorPerfect, The Raiser’s Edge, Blackbaud www.thirdsectoronline.com www.thinairweb.com
    • Pros/Cons TYPE PRO CON Merchant Account Your Name on Donor’s Complicated fee structures; CC statement; funds variable charges come quickly 3rd Party Process Easy setup; lower cost Bigger lag time getting donation; your npo name not on donor CC statement eCRM - online Keeps track of all kinds Most costly customer of donor info, including relationship CC numbers, profiles, management etc. very secure www.thirdsectoronline.com www.thinairweb.com
    • One Example Network for Good o $200 Set up fee o $29.95/month fee o 3% transaction fee $100 donation costs you $3.00 in addition to the monthly fee $1,000 in one month from 4 people ($250 each) o $7.50 per transaction = $30 o Monthly fee = $29.95 Net total = $940.05 www.thirdsectoronline.com www.thinairweb.com
    • Other Online Donor Opportunities Givingfirst.org - Denver-based for donors to give online to nonprofits (Community First Foundation) Goodsearch.com - donations made through use of search engine Donorschoose.org - donations for teachers and class projects Missionfish.org - part of Ebay, online auctions, donors contribute profits from sales Causes.com - part of Facebook (will address later) www.thirdsectoronline.com www.thinairweb.com
    • What about Blogs www.thirdsectoronline.com www.thinairweb.com
    • What about Blogs www.thirdsectoronline.com www.thinairweb.com
    • Email Marketing • Use a Secure Email Software Constant Contact Mail Chimp Email Now, from Network for Good Campaign Monitor Emma Be regular and consistent Don’t always ask for money, but always have donate as a possibility on your email www.thirdsectoronline.com www.thinairweb.com
    • Email Marketing www.thirdsectoronline.com www.thinairweb.com
    • Social Media & Networking Social Networking • Twitter • Facebook • MySpace • LinkedIn Blogs • Different platforms, can be built into your website again content is king. www.thirdsectoronline.com www.thinairweb.com
    • “You’re Gonna Lose That Girl” Generation Y • Not contributing the bulk of donations, but courting is necessary. • Social networking, engaging in different forms of media that fit your NPO offers a connection point. www.thirdsectoronline.com www.thinairweb.com
    • Thanking Donors www.thirdsectoronline.com www.thinairweb.com
    • Facebook Fan Page www.thirdsectoronline.com www.thinairweb.com
    • Facebook Fan Page Point Point Point www.thirdsectoronline.com www.thinairweb.com
    • House Keeping: Dust Prevention www.thirdsectoronline.com www.thinairweb.com
    • Facebook Causes www.thirdsectoronline.com www.thinairweb.com
    • All a Twitter www.thirdsectoronline.com www.thinairweb.com
    • Twitter VS Facebook Twitter Can update frequently, good for if you have an event occurring and you want to be reporting on how it is going live. Limited to 140 characters Facebook Posts can be longer, but general rule of thumb is to update less often. Causes Page VS Fan Page Causes Page is a free portal to collect donations, update less frequently than Fan Page www.thirdsectoronline.com www.thinairweb.com
    • What about time? How do you deal with all this and your REAL job? www.thirdsectoronline.com www.thinairweb.com
    • Management Tools Seesmic Hootsuite Digsby NutshellMail (new from Constant Contact) Twitter and Facebook can be connected doing one update Update in TWITTER FIRST Text Updates, or via mobile applications www.thirdsectoronline.com www.thinairweb.com
    • What do I SAY!? • Google Alerts • Set up a Google Account and then updates can come as you want them for specific terms. • i.e. “the cause I am giving my blood sweat and tears for” • “animal abuse” “terrier abuse” • Also – your name • Read the Local News • This gives you a point of contact and can allow you to point out how your NPO is necessary to the community and the events transpiring. www.thirdsectoronline.com www.thinairweb.com
    • Where Are YOUR Eggs? Essential to have involvement in different social networking sites, in addition to your website. Make sure they speak to your donor base, or who you are looking to cultivate as donors. Sustainable Are your efforts sustainable? Go with mainstream sources www.thirdsectoronline.com www.thinairweb.com
    • Questions? THANK YOU!