Your SlideShare is downloading. ×
0
SEARCH ENGINE OPTIMIZATION (SEO) Presented by: Ho The Hung – FET Co Email: hung.ho@fet.vn Mobile: 0906 388 099
Agenda <ul><li>FET Introduction </li></ul><ul><li>What is SEO? </li></ul><ul><li>Why SEO?  </li></ul><ul><li>How to implem...
SEARCH ENGINE OPTIMIZATION <ul><li>FET Introduction </li></ul><ul><li>What is SEO? </li></ul><ul><li>Why SEO?  </li></ul><...
FET Introduction <ul><li>Founders </li></ul><ul><ul><li>President and CEO: Thieu Nguyen (Mr.) </li></ul></ul><ul><ul><li>B...
FET Introduction – Products & Technology
FET Introduction – Portfolio & Partner
SEARCH ENGINE OPTIMIZATION <ul><li>FET Introduction </li></ul><ul><li>What is SEO? </li></ul><ul><li>Why SEO?  </li></ul><...
Some questions <ul><li>Are you struggling to shift budget from traditional media into digital? </li></ul><ul><li>What % of...
What is SEO?
SEO in your Marketing Plan Marketing Plan  Social Media Viral Marketing
What is SEO?
SEO vs. SEM & PPC
SEO vs. SEM & PPC
SEO v.s. PPC
SEARCH ENGINE OPTIMINATION <ul><li>FET Introduction </li></ul><ul><li>What is SEO? </li></ul><ul><li>Why SEO?  </li></ul><...
Why bother with search engines?
What is the most popular website?
Focus on the age of target customer?
Focus on location and purpose?
SEO seen as most effective in generating conversation Most effective digital marketing tools for generating conversations ...
GOOGLE is KING!!!
SEO – Return of Investment
Simple calculation for ROI of SEO How to Gauge the Missed Opportunity Costs <ul><li>Calculate the missed opportunity cost ...
Simple calculation for ROI of SEO # of people searching for your keywords x engine share (Google = 80%) x expected click-t...
SEARCH ENGINE OPTIMINATION <ul><li>FET Introduction </li></ul><ul><li>What is SEO? </li></ul><ul><li>Why SEO?  </li></ul><...
Implement Process
WHY are there so many MISSED OPPORTUNITIES? <ul><li>There are 100 ways to make money in the digital era & 3 types of playe...
Importance of SEO <ul><li>“ The #1 way to find new websites online is through Search Engines.” </li></ul><ul><li>“ 4 out o...
Importance of SEO <ul><li>Pick a good company </li></ul><ul><li>Don’t choose the cheapest company just because they’re the...
Lose with SEO? Why? <ul><li>Quit after 2 or 3 months </li></ul><ul><li>Prevent Your SEO Company Making The Necessary Chang...
Q & A
THE END <ul><li>For more information, please contact us at: </li></ul><ul><li>FAR EAST TECHNOLOGY (FET) </li></ul><ul><ul>...
Upcoming SlideShare
Loading in...5
×

FET - Search Engine Optimization (SEO)

1,146

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,146
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "FET - Search Engine Optimization (SEO)"

  1. 1. SEARCH ENGINE OPTIMIZATION (SEO) Presented by: Ho The Hung – FET Co Email: hung.ho@fet.vn Mobile: 0906 388 099
  2. 2. Agenda <ul><li>FET Introduction </li></ul><ul><li>What is SEO? </li></ul><ul><li>Why SEO? </li></ul><ul><li>How to implement SEO? </li></ul>
  3. 3. SEARCH ENGINE OPTIMIZATION <ul><li>FET Introduction </li></ul><ul><li>What is SEO? </li></ul><ul><li>Why SEO? </li></ul><ul><li>How to implement SEO? </li></ul>
  4. 4. FET Introduction <ul><li>Founders </li></ul><ul><ul><li>President and CEO: Thieu Nguyen (Mr.) </li></ul></ul><ul><ul><li>Board Of Directors: George Nguyen (Mr.) </li></ul></ul><ul><ul><li>Board Of Directors: Hung Ho (Mr.) </li></ul></ul><ul><ul><li>Board Of Directors: Thien Vo (Mr.) </li></ul></ul><ul><li>Established in 2008, May. </li></ul>
  5. 5. FET Introduction – Products & Technology
  6. 6. FET Introduction – Portfolio & Partner
  7. 7. SEARCH ENGINE OPTIMIZATION <ul><li>FET Introduction </li></ul><ul><li>What is SEO? </li></ul><ul><li>Why SEO? </li></ul><ul><li>How to implement SEO? </li></ul>
  8. 8. Some questions <ul><li>Are you struggling to shift budget from traditional media into digital? </li></ul><ul><li>What % of your OVERALL marketing budget do you think is devoted to DIGITAL? </li></ul><ul><li>Roughly what % of your DIGITAL budget is spent on SEO? </li></ul><ul><li>Roughly what % of your DIGITAL budget is spent on PPC? </li></ul>
  9. 9. What is SEO?
  10. 10. SEO in your Marketing Plan Marketing Plan Social Media Viral Marketing
  11. 11. What is SEO?
  12. 12. SEO vs. SEM & PPC
  13. 13. SEO vs. SEM & PPC
  14. 14. SEO v.s. PPC
  15. 15. SEARCH ENGINE OPTIMINATION <ul><li>FET Introduction </li></ul><ul><li>What is SEO? </li></ul><ul><li>Why SEO? </li></ul><ul><li>How to implement SEO? </li></ul>
  16. 16. Why bother with search engines?
  17. 17. What is the most popular website?
  18. 18. Focus on the age of target customer?
  19. 19. Focus on location and purpose?
  20. 20. SEO seen as most effective in generating conversation Most effective digital marketing tools for generating conversations Source: © C opyright FORBES 2009
  21. 21. GOOGLE is KING!!!
  22. 22. SEO – Return of Investment
  23. 23. Simple calculation for ROI of SEO How to Gauge the Missed Opportunity Costs <ul><li>Calculate the missed opportunity cost of not ranking well for products and services that you offer? </li></ul># of people searching for your keywords: ??? Engine share: ??? Expected click-through rate: ??? Average conversion rate: ??? Average transaction amount: ???
  24. 24. Simple calculation for ROI of SEO # of people searching for your keywords x engine share (Google = 80%) x expected click-through rate average conversion rate average transaction amount x x <ul><li>E.g.10,000/day x 80% x 10% x 5% x 50.000 VND = 2.000.000/day </li></ul>
  25. 25. SEARCH ENGINE OPTIMINATION <ul><li>FET Introduction </li></ul><ul><li>What is SEO? </li></ul><ul><li>Why SEO? </li></ul><ul><li>How to implement SEO? </li></ul>
  26. 26. Implement Process
  27. 27. WHY are there so many MISSED OPPORTUNITIES? <ul><li>There are 100 ways to make money in the digital era & 3 types of players </li></ul><ul><li>Too many are still standing still, afraid of change, losing market share </li></ul><ul><li>Too many others are constantly trying every options with miss a large portion of the low hanging fruit </li></ul><ul><li>My recommendation is to follow the current winners of this industry. The ones focusing and maximizing every dime from the top highest return channel as of today. </li></ul><ul><li>Only once the return is optimize, should you look for other options. </li></ul>
  28. 28. Importance of SEO <ul><li>“ The #1 way to find new websites online is through Search Engines.” </li></ul><ul><li>“ 4 out of every 5 Internet users say they use a Search Engine daily.” </li></ul><ul><li>“ 80% of all Search Engine users say they stop looking for a site after the first 30 results.” </li></ul>
  29. 29. Importance of SEO <ul><li>Pick a good company </li></ul><ul><li>Don’t choose the cheapest company just because they’re the cheapest </li></ul><ul><li>Plan on sticking with it </li></ul><ul><li>Dedicate a reasonable budget </li></ul>
  30. 30. Lose with SEO? Why? <ul><li>Quit after 2 or 3 months </li></ul><ul><li>Prevent Your SEO Company Making The Necessary Changes </li></ul><ul><li>Don’t answer your SEO company’s emails or phone calls </li></ul><ul><li>Send emails to your SEO several times a day and call them frequently </li></ul>
  31. 31. Q & A
  32. 32. THE END <ul><li>For more information, please contact us at: </li></ul><ul><li>FAR EAST TECHNOLOGY (FET) </li></ul><ul><ul><li>Add: QQ10 Ba Vi St, Ward 15, Dist 10, HCM, Vietnam </li></ul></ul><ul><ul><li>Tel: 0988608489 (Mr. Thieu) </li></ul></ul><ul><ul><li>Website: www.fet.vn / www.webviendong.vn </li></ul></ul><ul><ul><li>Email: info@webviendong.com </li></ul></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×