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FET - Search Engine Optimization (SEO)
 

FET - Search Engine Optimization (SEO)

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    FET - Search Engine Optimization (SEO) FET - Search Engine Optimization (SEO) Presentation Transcript

    • SEARCH ENGINE OPTIMIZATION (SEO) Presented by: Ho The Hung – FET Co Email: hung.ho@fet.vn Mobile: 0906 388 099
    • Agenda
      • FET Introduction
      • What is SEO?
      • Why SEO?
      • How to implement SEO?
    • SEARCH ENGINE OPTIMIZATION
      • FET Introduction
      • What is SEO?
      • Why SEO?
      • How to implement SEO?
    • FET Introduction
      • Founders
        • President and CEO: Thieu Nguyen (Mr.)
        • Board Of Directors: George Nguyen (Mr.)
        • Board Of Directors: Hung Ho (Mr.)
        • Board Of Directors: Thien Vo (Mr.)
      • Established in 2008, May.
    • FET Introduction – Products & Technology
    • FET Introduction – Portfolio & Partner
    • SEARCH ENGINE OPTIMIZATION
      • FET Introduction
      • What is SEO?
      • Why SEO?
      • How to implement SEO?
    • Some questions
      • Are you struggling to shift budget from traditional media into digital?
      • What % of your OVERALL marketing budget do you think is devoted to DIGITAL?
      • Roughly what % of your DIGITAL budget is spent on SEO?
      • Roughly what % of your DIGITAL budget is spent on PPC?
    • What is SEO?
    • SEO in your Marketing Plan Marketing Plan Social Media Viral Marketing
    • What is SEO?
    • SEO vs. SEM & PPC
    • SEO vs. SEM & PPC
    • SEO v.s. PPC
    • SEARCH ENGINE OPTIMINATION
      • FET Introduction
      • What is SEO?
      • Why SEO?
      • How to implement SEO?
    • Why bother with search engines?
    • What is the most popular website?
    • Focus on the age of target customer?
    • Focus on location and purpose?
    • SEO seen as most effective in generating conversation Most effective digital marketing tools for generating conversations Source: © C opyright FORBES 2009
    • GOOGLE is KING!!!
    • SEO – Return of Investment
    • Simple calculation for ROI of SEO How to Gauge the Missed Opportunity Costs
      • Calculate the missed opportunity cost of not ranking well for products and services that you offer?
      # of people searching for your keywords: ??? Engine share: ??? Expected click-through rate: ??? Average conversion rate: ??? Average transaction amount: ???
    • Simple calculation for ROI of SEO # of people searching for your keywords x engine share (Google = 80%) x expected click-through rate average conversion rate average transaction amount x x
      • E.g.10,000/day x 80% x 10% x 5% x 50.000 VND = 2.000.000/day
    • SEARCH ENGINE OPTIMINATION
      • FET Introduction
      • What is SEO?
      • Why SEO?
      • How to implement SEO?
    • Implement Process
    • WHY are there so many MISSED OPPORTUNITIES?
      • There are 100 ways to make money in the digital era & 3 types of players
      • Too many are still standing still, afraid of change, losing market share
      • Too many others are constantly trying every options with miss a large portion of the low hanging fruit
      • My recommendation is to follow the current winners of this industry. The ones focusing and maximizing every dime from the top highest return channel as of today.
      • Only once the return is optimize, should you look for other options.
    • Importance of SEO
      • “ The #1 way to find new websites online is through Search Engines.”
      • “ 4 out of every 5 Internet users say they use a Search Engine daily.”
      • “ 80% of all Search Engine users say they stop looking for a site after the first 30 results.”
    • Importance of SEO
      • Pick a good company
      • Don’t choose the cheapest company just because they’re the cheapest
      • Plan on sticking with it
      • Dedicate a reasonable budget
    • Lose with SEO? Why?
      • Quit after 2 or 3 months
      • Prevent Your SEO Company Making The Necessary Changes
      • Don’t answer your SEO company’s emails or phone calls
      • Send emails to your SEO several times a day and call them frequently
    • Q & A
    • THE END
      • For more information, please contact us at:
      • FAR EAST TECHNOLOGY (FET)
        • Add: QQ10 Ba Vi St, Ward 15, Dist 10, HCM, Vietnam
        • Tel: 0988608489 (Mr. Thieu)
        • Website: www.fet.vn / www.webviendong.vn
        • Email: info@webviendong.com