Different types of customers and their needs by G Thierry Mbenoun
To explain thedifferent types ofcustomers inbusiness and theirneeds
ObjectivesStudents will be able to: know the difference between customers and consumers describe the difference between internal and external customers List different types of customers
Consumer vs CustomerCustomer :The one who buys the product iscalled a customerConsumerThe one who uses the product iscalled a consumer.
Internal and externalCustomers• Internal customer and external customerare potential or current buyers.• Internal customers are buyers who areassociated with the organization they arebuying the product.• External customers are buyers who are notaffiliated with the company they arepurchasing the product or services.
Loyal CustomersThey represent no more than 20 percent ofour customer base, but make up more than50 percent of our sales.
Discount CustomersThey shop in our stores frequently, but maketheir decisions based on the size of ourmarkdowns.
Need-Based Customers:They have a specific intention to buy aparticular type of item.
Impulse CustomersThey do not have buying a particular itemat the top of their “To Do” list, but come intothe store on a whim. They will purchasewhat seems good at the time.
Wandering CustomersThey have no specific need or desire inmind when they come into the store.Rather, they want a sense of experienceand/or community.
customer needscan be divided into four basic categories:The need to be understoodCustomers need to feel that the message theyare sending is being correctly received andinterpretedThe need to feel welcomeCustomers need to feel that you are happy tosee themThe need to feel importantCustomers like to feel important and specialThe need for comfortCustomers need physical and psychologicalcomfort
Conclusion Customers are different from consumers Internal customers are different from external customers Turn Discount, Impulse, Need- Based, and even Wandering Customers into Loyal ones , it will help grow your business. At the same time, ensure that your Loyal Customers have a positive experience each time they enter your store, it will only serve to increase our bottom-line profits.