Nielsen Quarterly Retail Updates Q3 2013
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Nielsen Quarterly Retail Updates Q3 2013

on

  • 1,418 views

 

Statistics

Views

Total Views
1,418
Views on SlideShare
1,418
Embed Views
0

Actions

Likes
2
Downloads
65
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Nielsen Quarterly Retail Updates Q3 2013 Presentation Transcript

  • 1. QUATERLY RETAIL UPDATES Q3-2013 Prepared by Retailer Service Team
  • 2. MARKET OUTLOOK FMCG OVERVIEW RETAIL HIGHLIGHTS RETAILER INSIDE
  • 3. Copyright ©2012 The Nielsen Company. Confidential and proprietary. Even though, HCM’s domestic consumption of goods in the first 9 months is quite slower than the total nation’s trend, It increases much higher than total nation in short term. Source: gso.gov.vn VND 1.932 (‘000 BIL) VND 657 (‘000 BIL) 12.5% 2.5% VND 441 (‘000 BIL) VND 152 (‘000 BIL) 12.2% 2.9% 3
  • 4. 5.54 5.44 5.05 +4.90% 4.80 4.64 5.00 4.76 Vs. 1H 2012 Q1/2012Q2/2012Q3/2012Q4/2012Q1/2013Q2/2013Q3/2013 20 10 18 9 Monthly CPI 8 16 14 7 Yearly CPI 6 12 5 10 6.61 6 3 2 1 Source: gso.gov.vn Sep-13 Aug-13 Jul-13 Jun-13 May-13 Mar-13 Feb-13 Jan-13 Dec-12 Nov-12 Oct-12 Sep-12 Aug-12 Jul-12 Jun-12 May-12 Apr-12 Mar-12 0 Feb-12 0 6.3 0.05 0.02 2 Vs. 1H 2012 4 7.5 6.69 6.36 4 Apr-13 +6.73% 6.9 8 Jan-12 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Noted that GDP and CPI experience positive movement in Q3, 2013 -1 4
  • 5. Copyright ©2012 The Nielsen Company. Confidential and proprietary. The degree of Vietnamese Consumer ‘s optimism on their activities of savings and spending is growing compared with the last quarter. Vietnam Consumer Confidence Index 98 99 97 96 94 96 95 87 Q2/11 Q4/11 Q2/12 95 97 RAW MATERIALS 88 Q4/12 Q3/13 Average price change Q3.2013 vs. Q3.2012 Source: Nielsen Retail Audit - 6 cities (TT + MT) 5
  • 6. Copyright ©2012 The Nielsen Company. Confidential and proprietary. Increase utility bills, the economy and job security driven factors keep driving people’s worries. Increase Utility bills… 14 14 The economy 17 10 Job security 16 10 Health 13 12 Increasing food prices 8 12 Work/life balance 9 8 Increasing fuel prices 4 8 Parents' welfare and… 3 4 Childrens' education… 2 5 Debt % Biggest concern Second biggest concern 33 Crime 2 2 War 2 2 Base : All respondents n=500 Source: Nielsen Global CCI Report Q3-2013 6
  • 7. Copyright ©2012 The Nielsen Company. Confidential and proprietary. People tend to cut down on spending less than the last 3 months. 63 62 60 Try to save on gas and electricity Spend less on new clothes Cut down on out-of-home entertainment 45 44 44 41 37 Delay the replacement of major household… Delay upgrading technology, eg. PC, Mobile etc Cut out annual vacation Cut down on telephone expenses Cut down on take-away meals 28 Cut down on holidays/short breaks 22 20 19 19 Use my car less often Cut down on smoking Switch to cheaper grocery brands Cut down on or buy cheaper brands of alcohol 14 Cut down on at-home entertainment 8 Look for better deals on home loans,… I have taken other actions not listed above Base : All respondents n=500 % 2 Source: Nielsen Global CCI Report Q3-2013 7
  • 8. MARKET OUTLOOK FMCG OVERVIEW RETAIL HIGHLIGHTS RETAILER INSIDE
  • 9. Copyright ©2012 The Nielsen Company. Confidential and proprietary. FMCG experiences negative growth rate due to the decline of Volume change. Fast Moving Consumer Goods market dynamics – Total 6 cities (TT+MT2 part) Enh 30% 27.2% 23.8% 25% 22.9% 22.3% 21.1% 20.1% 19.4% 24.4% 24.2% 20.3% 20% 5.5% 15.6% 15.8% 15% 11.3% 16.2% 9.5% 11.2% 5% 8.1% 8.0% 21.2% 20.5% 19.9% 18.7% 18.3% 16.0% 12.2% 16.8% 5.8% 4.4% 6.5% 20.4% 14.0% 5.9% 15.5% 20.5% 18.6% 13.9% 15.6% 10.2% 10% 14.6% 12.8% 8.7% 27.6% 26.8% 25.0% 14.0% 11.2% 9.9% 6.1% 12.8% 14.6% 15.5% 14.7% 8.4% 11.0% 12.9% 5.4% 10.0% 6.6% 7.4% 7.2% 4.7% 5.8% 4.3% 0% 0.3% 3.0% 3.0% 2.9% -2.6% -5% Unit value change Volume change Nominal growth Source: Nielsen Regional Growth Reporter Q3-2013 9
  • 10. Copyright ©2012 The Nielsen Company. Confidential and proprietary. Cigarette and Personal Care drop a huge share in Volume Growth, which drives total FMCG volume % growth decrease. FMCG Department Volume % Growth vs YA (Vietnam Total 6 cities Enh) 10
  • 11. Copyright ©2012 The Nielsen Company. Confidential and proprietary. Beverage is driving the growth of total FMCG. Note that Household care enjoyed healthy growth rate while Food experienced the opposite. CATEGORIES TRACKED BY ACNIELSEN - MAT TY MAT LY - Value % Share | Period Ending AUG13 | Share of Sum(PROD) CATEGORIES TRACKED BY NIELSEN VALUE % CONTRIBUTION - 6 CITIES (TT+MT Partial) Enh September 2012 September 2013 MAT LY Value % Volume % Average Price % Chg YA Chg YA Chg YA FMCG Incl Beer Personal Care Household Care Milk Based Product Food(Excl Milk Base) Beverage (Inc. Beer) Cigarette 24.8 22.0 20.6 24.5 18.8 30.6 19.2 14.1 6.2 4.3 12.7 4.9 17.4 8.5 9.3 14.9 15.6 10.5 13.3 11.3 9.9 MAT TY FMCG Incl Beer Personal Care Household Care Milk Based Product Food(Excl Milk Base) Beverage (Inc. Beer) Cigarette Value % Chg YA 11.0 15.7 14.8 13.9 4.9 12.9 5.9 Volume % Average Price % Chg YA Chg YA 8.9 2.0 4.5 10.7 10.9 3.5 12.2 2.9 9.5 2.5 1.5 1.9 3.1 3.4 Source: Nielsen Vietnam FMCG Overview September’13 11
  • 12. Copyright ©2012 The Nielsen Company. Confidential and proprietary. CATEGORIES TRACKED BY ACNIELSEN - MAT TY Beverage is also driving FMCG growth in short-term YTD LY - Value % Share | Period Ending AUG13 | Share of Sum(PROD) CATEGORIES TRACKED BY NIELSEN VALUE % CONTRIBUTION - 6 CITIES (TT+MT Partial) Enh YTD September 12 YTD September 13 YTD LY YTD TY Value % Chg Volume % Average Price % Chg YA YA Chg YA FMCG Incl Beer Personal Care Household Care Milk Based Product Food(Excl Milk Base) Beverage (Inc. Beer) Cigarette 25.9 21.1 22.7 26.3 16.9 33.4 19.3 17.6 6.2 7.3 19.4 7.8 20.7 9.3 7.0 14.0 14.4 5.8 8.5 10.5 9.2 Value % Chg YA FMCG Incl Beer Personal Care Household Care Milk Based Product Food(Excl Milk Base) Beverage (Inc. Beer) Cigarette 7.5 14.7 12.1 9.2 3.2 8.0 3.8 Source: Nielsen Vietnam FMCG Overview September’13 Volume % Average Price % Chg YA Chg YA 5.3 3.7 10.1 6.3 1.5 5.6 0.8 2.0 10.5 1.9 2.7 1.7 2.3 3.0 12
  • 13. MARKET OUTLOOK FMCG OVERVIEW RETAIL HIGHLIGHTS RETAILER INSIDE
  • 14. Copyright ©2012 The Nielsen Company. Confidential and proprietary. • Convenient stores and mini marts have managed to maintain their blistering peace while in the current economic stagnation supermarkets and hypermarkets are losing steam. • According to the survey conducted in HCMC, Hanoi, Danang and Can Tho shows that the growth rate of convenience stores and mini marts was 80% year-onyear. • HCMC now has a total of some 500 convenience stores, including food stores and 24/7 stores. This figure is projected to rise rapidly in the near future since existing retailers all are poised for business expansion. 14
  • 15. Copyright ©2012 The Nielsen Company. Confidential and proprietary. • Supermarket chain Saigon Co.op has won the award for excellent in customer service from the Federation of Asia-Pacific Retailers Association. • This award is meant to honor companies, association, and individuals for outstanding achievements in the retail industry in five categories - most innovative retail concept, green retailer, best marketing campaign, customer service excellence, and best effort in retail employee training. “Exhibition fair honoring Vietnamese goods: Bring Vietnamese products was organized by the Departments of Industry and Trade and Culture, Tourism and Sports at Phu Tho Indoor Stadium, Ho Chi Minh City from August 30 to September 3, 2013”. 15
  • 16. Copyright ©2012 The Nielsen Company. Confidential and proprietary. • Metro has increased sales areas to 8,200m2, bringing the total number of items to more than 25,000 products. On this occasion, in conjunction with Metro Manufactures and suppliers, Metro organized “ The biggest money saving shopping month” with huge discounts from 5-49% which lasted until 25th September. • On November 1st, 2013 the 4th Ocean Mart store will be open at F.B1, N05, Trung Hoa Nhan Chinh Appartment. To welcome the launch of the 4th Ocean Mart, “Loyalty Membership” is offered for Customer as a special gift. 16
  • 17. Copyright ©2012 The Nielsen Company. Confidential and proprietary. Coop Mart issued co-branded card & • In 2nd August, Dong A Bank and Coop mart established co-brand DongABank-CoopMart card with full financial functions of domestic debit card and other utilities. • DongA Bank provides banking and financial services for the entire Coop Mart supermarkets, such as payment services, bank accounts, budgeting, collection, remittance, payment, ... 17
  • 18. Copyright ©2012 The Nielsen Company. Confidential and proprietary. • 07/2013: Opening 3 Circle K Stores in District 1, HCMC • 20/08/2013: Opening Supermarket and Trade Center Big C Da Lat • 28/09/2013: Opening the 26th Satrafoods in District 8, HCMC Source: Nielsen Store Opening Tracking September 13 18
  • 19. Copyright ©2012 The Nielsen Company. Confidential and proprietary. Retailers are racing in opening new stores in Q3 2013. Averagely, 8 stores are opened per month within this quarter Coopmart Extra Plus S-Mart Hiway Giant Satramart Lottemart Maximart Intimex Fivimart Metro Citimart Hapromart BigC Vinatemart Coopmart 1 Supermarket 1 2 1 3 4 5 13 16 19 19 20 25 31 64 Updated to 31/06/2013 Health & Beauty Store Q3 2013: 8+ 12 Medicare 18 Guardian stores opening each month. Minimart C-Express New Chợ Vinatexmart B&B Citimart B&B Select Mart Satrafoods Haprofood Focomart Co.opFood Vissan 5 5 6 7 8 Convenience Store Family Mart Ministop Hapromart 19 23 B's mart 44 57 Circle K 86 Source: Nielsen Store Opening Tracking June 13 Shop&Go 6 17 25 50 56 81 19
  • 20. MARKET OUTLOOK FMCG OVERVIEW RETAIL HIGHLIGHTS RETAILER INSIDE
  • 21. Copyright ©2012 The Nielsen Company. Confidential and proprietary. PROMOTION ACTIVITIES 02/07 – 15/07 “Happy 3rd Birthday”– Discount from 5% to 50% for 1,000 products and give out many gifts. 07/07 – 22/07 “BigC involves your children’s future”– discount from 5% to 50% on over 1,700 products. 01/08 – 31/01/14 “Incentive installment with 0% interest in 6 months” – for electronic products cost above 4 million VND with Visa Card of only ANZ, Sacombank or Vietinbank. 06/09 – 19/09 13/8 – 02/09 08/10– 04/11 14/10 – 16/10 “Happy Moon Festival” – Discount from 5% to 45% on over 1,000 products. “National day”- Discount from 5% to 50% on over 1,5000 products and several valuable gifts . “The Beauty’s photo contest” – win big prizes (VND 50,000,000; 20,000,000; 10,000,000; etc…) “The surprising beginning of the week”– accumulate 10% in your account for any products (applied for Monday to Wednesday every week) 21
  • 22. Copyright ©2012 The Nielsen Company. Confidential and proprietary. PROMOTION ACTIVITIES 18/07 – 04/08 10/08 – 27/08 “Coop Mart offers school year promotion” – Discount up to 47 percent on more than 800 good items with 800,000 notebooks. “Best selling brand” – special gifts and Voucher 30,000VND for each receipt with value of 400,000VND: Omo, Comfort, Vim, Sunlight, P/S, Pond’s, Clear, Knorr and Lipton. 28/08 – 24/09 “Proud of Vietnamese product”– Discount 50% on more than 2,000 essential products 30/09 – 27/10 “Happy Women’s day“ – Discount 50% on consumer goods and garments for women and utensils and a “buy one get one free” deal. 22
  • 23. Copyright ©2012 The Nielsen Company. Confidential and proprietary. • • • • • • • • • • • 05/08 – 05/09: “Go fresh, Go green” – Get 1 eco bag for each receipt with value of 300,000VND and above if payment by Visa. 16/08 – 12/09: “Happy Moon Cake Festival – Get cake with cheap price” – Buy ABC Moon Cake, get 30% discount. 01/09 – 31/12: Get 1 Gift Voucher with value of 100,000VND for a receipt with value of 100,000VND and above. 28/07 – 03/08: Get 1 Jambon Choix 100gr free for each receipt with value of 100,000VND and above. 04/08 – 10/08: Get 2 Vissan products free for each receipt with value of 200,000VND and above. 11/08 – 31/08: Get many Vissan products free for each receipt with value of 300,000VND and above. 21/08 – 22/09: “Fruits in Gold Time” – discount from 20% - 49% for fruit. 01/09 – 15/09: discount from 10%-50% for 60 products. 01/09 – 31/09: “Get a lucky number” – for every purchase of more than 500,000VND. 18/09: : “Happy Moon festival with children” – gifts for poor children. 27/09: “ Happy Birthday SATRA” - free Satra Bakery per purchase of >= 300,000VND. 23
  • 24. … to be updated next quarter