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H&P Analysis

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Transcript

  • 1. Analysis of Hôtel&Préférence
  • 2. Targeted Customers group
    • Customers between 20 and 50
    • Workers
    • Couples and Family who are looking for some few days “somewhere else”.
    • A purchasing power in the mean
  • 3. Online services
    • Promotion and package changing on a daily basis.
    • The best available rate
    • The possibility to buy some “Coffret H&P”
    • A high description of each establishement and some 3D Visit.
    • The possibility to access to many other advntatge thanls to the Member card H&P
  • 4. How does it is different from Expedia
    • H&P is not in charge of the transport. They focus both on the catering and the accomodation.
    • Only hotels who are responding to H&P’s criteria are presented on the website.
    • A design more attractive and convivial than Expedia
  • 5. The H&P’s customer communication methods
    • Direct feedback through the website, the customers is active.
    • Possibility to have more information with the call center
    • Creates interest and needs thanks to weekly themes.
  • 6. The Partners
    • National Citer
    • Carlson WagonLit
    • Visa Infinite
    • American Express
    • PRestige Elysée Tour
    • Befive

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