User EXperience    Design Tecnopuc Lightning Talk 23/08/2012
O que é UXD?Design da UX (Experiência do         Usuário).
UX... Mmm, fale-me mais sobre isso.Boa ou má, sempre há uma experiência. Melhor se ela       for projetada.
Peraí... projetada?Uma experiência pode ser      projetada?
Agora vamos falar de...
This helps create an overall brand                                Brand                  experience                       ...
UXD na prática:
Business                                         Users  What will sustain a                                            Wha...
Mais um diagrama.  (Quem não gosta   levanta a mão.)
The Disciplines of User Experience Design                                 http://www.kickerstudio.com/blog/2008/12/       ...
The Disciplines of User Experience Design  Ok, vamos ser amigos de novo.                                      AI          ...
UX Iceberg             The User Experience Iceberg             http://www.slideshare.net/trevor.vangorp/ux-iceberg1
UXD é empatia.Mas não vamos confundir:  você não é um usuário.
“Be a user of your own product.Make it better based on your owndesires. But don’t trick yourselfinto thinking you are your...
“Our customers did a lot of stuffthat I would never do. We thinkdifferently. We solve our problemsdifferently. We have dif...
“Get Out of the Building.”                             Steve Blank
Tá bom. E onde euentro nisso tudo?
UX MATURITY MODELPlanning your UX strategy                       The Customer Experience Journeyhttp://johnnyholland.org/2...
@thiagoesser @PedroBelleza
User Experience Design
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User Experience Design

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1ª semana de LightningTalks e FishBowls no TecnoPUC. ( http://wp.me/p3EOt-BH )
Thiago Esser ( @thiagoesser ) + Pedro Belleza ( @PedroBelleza )
Ver também: http://jorgekotickaudy.wordpress.com/2012/08/23/2308-4o-dia-semana/

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  • HCI is partially out of the circle because of its different (non-design) traditions and methodologies, and also because of its focus on pure research. Industrial design (and, in truth, architecture should do this too), pokes out of the circle because it has involvement in areas that do not directly involve the user, such as manufacturing (or in the case of architecture, building) specifications.
  • HCI is partially out of the circle because of its different (non-design) traditions and methodologies, and also because of its focus on pure research. Industrial design (and, in truth, architecture should do this too), pokes out of the circle because it has involvement in areas that do not directly involve the user, such as manufacturing (or in the case of architecture, building) specifications.
  • User Experience Design

    1. 1. User EXperience Design Tecnopuc Lightning Talk 23/08/2012
    2. 2. O que é UXD?Design da UX (Experiência do Usuário).
    3. 3. UX... Mmm, fale-me mais sobre isso.Boa ou má, sempre há uma experiência. Melhor se ela for projetada.
    4. 4. Peraí... projetada?Uma experiência pode ser projetada?
    5. 5. Agora vamos falar de...
    6. 6. This helps create an overall brand Brand experience Experience: My overall feeling about the product is good Desirability: The way it look and feels must be I like the way the product pleasing look and feels Functionality, people must Usability: be able to use I am able to use the product easily UX starts by Utility: being useful It is useful to me. It meets my needshttp://usabilitygeek.com/the-difference-between-usability-and-user-experience/
    7. 7. UXD na prática:
    8. 8. Business Users What will sustain a What do people desire? business? Technology What can we build? Alan Cooper and the Goal Directed Design Processhttp://www.dubberly.com/wp-content/uploads/2008/06/ddo_article_cooper.pdf
    9. 9. Mais um diagrama. (Quem não gosta levanta a mão.)
    10. 10. The Disciplines of User Experience Design http://www.kickerstudio.com/blog/2008/12/ the-disciplines-of-user-experience/
    11. 11. The Disciplines of User Experience Design Ok, vamos ser amigos de novo. AI Pesquisa Usabilidade IxD Design Visual
    12. 12. UX Iceberg The User Experience Iceberg http://www.slideshare.net/trevor.vangorp/ux-iceberg1
    13. 13. UXD é empatia.Mas não vamos confundir: você não é um usuário.
    14. 14. “Be a user of your own product.Make it better based on your owndesires. But don’t trick yourselfinto thinking you are your user.” Evan Williams, founder Blogger & Twitter
    15. 15. “Our customers did a lot of stuffthat I would never do. We thinkdifferently. We solve our problemsdifferently. We have differentneeds and wants. Repeat after me:You are not your customer.” Eric Ries, Lean Startup leader
    16. 16. “Get Out of the Building.” Steve Blank
    17. 17. Tá bom. E onde euentro nisso tudo?
    18. 18. UX MATURITY MODELPlanning your UX strategy The Customer Experience Journeyhttp://johnnyholland.org/2010/04/16/planning- http://experiencematters.wordpress.com/2008/09/18/the-your-ux-strategy/ customer-experience-journey/
    19. 19. @thiagoesser @PedroBelleza
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