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User EXperience
    Design

 Tecnopuc Lightning Talk 23/08/2012
O que é UXD?
Design da UX (Experiência do
         Usuário).
UX... Mmm, fale-me
 mais sobre isso.
Boa ou má, sempre há uma
 experiência. Melhor se ela
       for projetada.
Peraí... projetada?

Uma experiência pode ser
      projetada?
Agora vamos
 falar de...
This helps create an overall brand
                                Brand                  experience
                              Experience:
                           My overall feeling about
                            the product is good



                             Desirability:                       The way it look and feels must be
                          I like the way the product             pleasing
                                 look and feels



                                                                           Functionality, people must
                               Usability:                                  be able to use
                      I am able to use the product easily




                                                                                     UX starts by
                                 Utility:                                            being useful
                     It is useful to me. It meets my needs




http://usabilitygeek.com/the-difference-between-usability-and-user-experience/
UXD na prática:
Business                                         Users
  What will sustain a
                                            What do people desire?
     business?




                       Technology
                        What can we build?




              Alan Cooper and the Goal Directed Design Process
http://www.dubberly.com/wp-content/uploads/2008/06/ddo_article_cooper.pdf
Mais um diagrama.
  (Quem não gosta
   levanta a mão.)
The Disciplines of User Experience Design




                                 http://www.kickerstudio.com/blog/2008/12/
                                 the-disciplines-of-user-experience/
The Disciplines of User Experience Design
  Ok, vamos ser amigos de novo.

                                      AI


                                Pesquisa


                        Usabilidade


                 IxD

 Design Visual
UX Iceberg




             The User Experience Iceberg
             http://www.slideshare.net/trevor.vangorp/ux-iceberg1
UXD é empatia.
Mas não vamos confundir:
  você não é um usuário.
“Be a user of your own product.
Make it better based on your own
desires. But don’t trick yourself
into thinking you are your user.”


     Evan Williams, founder Blogger & Twitter
“Our customers did a lot of stuff
that I would never do. We think
differently. We solve our problems
differently. We have different
needs and wants. Repeat after me:
You are not your customer.”


             Eric Ries, Lean Startup leader
“Get Out of the Building.”


                             Steve Blank
Tá bom. E onde eu
entro nisso tudo?
UX MATURITY MODEL




Planning your UX strategy                       The Customer Experience Journey
http://johnnyholland.org/2010/04/16/planning-   http://experiencematters.wordpress.com/2008/09/18/the-
your-ux-strategy/                               customer-experience-journey/
@thiagoesser @PedroBelleza

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User Experience Design

  • 1. User EXperience Design Tecnopuc Lightning Talk 23/08/2012
  • 2. O que é UXD? Design da UX (Experiência do Usuário).
  • 3. UX... Mmm, fale-me mais sobre isso. Boa ou má, sempre há uma experiência. Melhor se ela for projetada.
  • 6.
  • 7. This helps create an overall brand Brand experience Experience: My overall feeling about the product is good Desirability: The way it look and feels must be I like the way the product pleasing look and feels Functionality, people must Usability: be able to use I am able to use the product easily UX starts by Utility: being useful It is useful to me. It meets my needs http://usabilitygeek.com/the-difference-between-usability-and-user-experience/
  • 9. Business Users What will sustain a What do people desire? business? Technology What can we build? Alan Cooper and the Goal Directed Design Process http://www.dubberly.com/wp-content/uploads/2008/06/ddo_article_cooper.pdf
  • 10. Mais um diagrama. (Quem não gosta levanta a mão.)
  • 11. The Disciplines of User Experience Design http://www.kickerstudio.com/blog/2008/12/ the-disciplines-of-user-experience/
  • 12. The Disciplines of User Experience Design Ok, vamos ser amigos de novo. AI Pesquisa Usabilidade IxD Design Visual
  • 13. UX Iceberg The User Experience Iceberg http://www.slideshare.net/trevor.vangorp/ux-iceberg1
  • 14. UXD é empatia. Mas não vamos confundir: você não é um usuário.
  • 15. “Be a user of your own product. Make it better based on your own desires. But don’t trick yourself into thinking you are your user.” Evan Williams, founder Blogger & Twitter
  • 16. “Our customers did a lot of stuff that I would never do. We think differently. We solve our problems differently. We have different needs and wants. Repeat after me: You are not your customer.” Eric Ries, Lean Startup leader
  • 17. “Get Out of the Building.” Steve Blank
  • 18. Tá bom. E onde eu entro nisso tudo?
  • 19. UX MATURITY MODEL Planning your UX strategy The Customer Experience Journey http://johnnyholland.org/2010/04/16/planning- http://experiencematters.wordpress.com/2008/09/18/the- your-ux-strategy/ customer-experience-journey/

Editor's Notes

  1. HCI is partially out of the circle because of its different (non-design) traditions and methodologies, and also because of its focus on pure research. Industrial design (and, in truth, architecture should do this too), pokes out of the circle because it has involvement in areas that do not directly involve the user, such as manufacturing (or in the case of architecture, building) specifications.
  2. HCI is partially out of the circle because of its different (non-design) traditions and methodologies, and also because of its focus on pure research. Industrial design (and, in truth, architecture should do this too), pokes out of the circle because it has involvement in areas that do not directly involve the user, such as manufacturing (or in the case of architecture, building) specifications.