MARKET DATA COLLECTION
METHODS
Students:
•K7
•Ricardo
•Saeed
•Thang Vu
•Thiago Resende
 Critically evaluate the strengths and weaknesses of
alternative methods of market data collection and analysis
and the i...
Introduction
• Observation
• Focus Groups
• Surveys
• Behavioral data
• Experiments
• Questionnaires
TraditionalMethods
Ne...
Surveys
 Personal
interview
(intercepts)
 Mail
 In-house, self-
administered

Telephone, fax,
e-mail, Web
Quantitative...
a) Netnography helps researchers to listen in on web
conversations in order to learn about what actually drives
consumers ...
Netnography - Steps
1. Definition
of research
field
2.
Community
identification
and select
3.
Community
observation
and da...
• PASSAGEM PROMOÇÃO is a Brazilian website focused
in write articles about domestic and international flight
fares.
• The ...
Real-time online data
Online surveys
Different types of collecting data
Upcoming SlideShare
Loading in...5
×

Market data collection methods

544

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
544
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Market data collection methods

  1. 1. MARKET DATA COLLECTION METHODS Students: •K7 •Ricardo •Saeed •Thang Vu •Thiago Resende
  2. 2.  Critically evaluate the strengths and weaknesses of alternative methods of market data collection and analysis and the insights into a market that they can give. Introduction
  3. 3. Introduction • Observation • Focus Groups • Surveys • Behavioral data • Experiments • Questionnaires TraditionalMethods New Trends Define the problem and research objectives Develop the research plan Collect the information Analyze the information Present the findings Make the decision Qualitative Data Quantitative Data • Buzzmetrics • Etnography Netnography
  4. 4. Surveys  Personal interview (intercepts)  Mail  In-house, self- administered  Telephone, fax, e-mail, Web Quantitative Data Primary Research Experiments Mechanical observation Simulation Qualitative Data Case studies Human observation Individual depth interviews Focus groups Primary Research Methods & Techniques
  5. 5. a) Netnography helps researchers to listen in on web conversations in order to learn about what actually drives consumers and understand the inner nature of consumer behaviour. b) The word “netnography” comes from “Inter[net]” and “eth[nography]” and was a process and term coined by Dr. Robert V. Kozinets. c) As a method, “netnography” can be faster, simpler, and less expensive than ethnography, and more naturalistic and unobtrusive than focus groups or interviews. Netnography - Definition
  6. 6. Netnography - Steps 1. Definition of research field 2. Community identification and select 3. Community observation and data gathering 4. Qualitative analysis and identification of consumers insights 5. Translation of data in products or solutions
  7. 7. • PASSAGEM PROMOÇÃO is a Brazilian website focused in write articles about domestic and international flight fares. • The audience is a middle class Brazilian consumers who have interest in travels and different countries. Case study – Passagem promoção 7.400 “Likes” in the Facebook Fan Page More than 2.500 Feed subscribers 500 followers on Twitter 160.000 monthly page views
  8. 8. Real-time online data Online surveys
  9. 9. Different types of collecting data
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×