Social media analysis en ano

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Social Media Analysis

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Social media analysis en ano

  1. 1. Social Media Analysis<br />Possible fields of application for companies <br />shown on a case study.<br />
  2. 2. Agenda<br />Why?<br />What?<br />How?<br />
  3. 3. Why?<br />A shortstory.<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7. $$$<br />
  8. 8. 2008<br />
  9. 9.
  10. 10. OK<br />
  11. 11.
  12. 12. OK<br />
  13. 13.
  14. 14. 5 years<br />
  15. 15.
  16. 16. OK<br />
  17. 17.
  18. 18. What?<br />Social Media.<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. Content<br />
  23. 23. Content<br />Network<br />
  24. 24. How? <br />A case study.<br />
  25. 25.
  26. 26. 7<br />SOWI<br />
  27. 27. Location<br />Twitter-Accounts of Austrian universities<br />Biography<br />Net<br />Followers<br />Messages/Tweets<br />
  28. 28. Last 80 Tweets<br />
  29. 29. 1256<br />Followers<br />
  30. 30. Biography<br />
  31. 31. Location<br />Uni Graz<br />
  32. 32. Sub-Network<br />Net<br />
  33. 33. Sub-Network<br />Net<br />
  34. 34. Sub-Network<br />Net<br />
  35. 35. Sub-Network<br />Net<br />
  36. 36.
  37. 37.
  38. 38. Who are they following?<br />Net<br />
  39. 39. Connections<br />Net<br />Correlation<br />Kendall 0,73<br />Spearman 0,89<br />
  40. 40. wwwonlinetwitter<br />?<br />?<br />?<br />Connections<br />Net<br />Correlation<br />Kendall 0,73<br />Spearman 0,89<br />studentaustriascience<br />studentuniversitygraz<br />Region A:<br />No profile at all<br />
  41. 41. A summary?Oneword.<br />
  42. 42. Why?<br />Knowledge.<br />
  43. 43. What?<br />Humans.<br />
  44. 44. How?<br />Selective.<br />
  45. 45. Thank you!<br />Table of Media.<br />Slide 8: The Economist website<br />Slides 9 to 14 and 16: Magna, AVL, Andritz company website<br />Slide 15: Flickr Captain Interesting<br />Slide 17: http://theinspirationroom.com<br />Company logos slide 20: Company websites<br />Icons slides 22,23 www.iconarchive.com<br />Logos slide 26: University Websites<br />Loupe slide 27: www.iconarchive.com<br />Location ions slides 27, 31: www.iconarchive.com<br />Twitter bird slides 27ff: www.twitter.com<br />Graphics slide 42: FlickrPovesti-de-adormit-copiii<br />Photo slide 43: Flickr Melissa Machay<br />Photo slide44: Flickr Jamie McKerral<br />All other graphics, photos aso.: TS<br />Graphics: yEd<br />Network graphs: Network Workbench<br />Plots: R<br />Online Resources<br />Master thesis on calaméo<br />http://bit.ly/dcZxgU<br />Presentation on slideshare<br />http://www.slideshare.net/thfs<br />Contact details.<br />Thomas Sammer<br />Albrecht-Dürer-Str. 25<br />90403 Nürnberg<br />+49 1578 1670605<br />thomas.sammer@gmail.com<br />
  46. 46. Backup Slides<br />
  47. 47. The 7 Knotsand theirfollowers. <br />
  48. 48. Distribution of tweets by class<br />
  49. 49. Quantity of tweets<br />
  50. 50. Details University Knots<br />Nov. 2009<br />
  51. 51. Word count biographies<br />
  52. 52. Word count locations<br />
  53. 53. Countries University of Graz<br />
  54. 54. Federal States University of Graz<br />
  55. 55. Sub-Network in detail<br />
  56. 56. Top 14 by indegree<br />
  57. 57. Top 20 by Authority<br />
  58. 58. Connections<br />

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