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Social Media and You: How you can use LinkedIn, Twitter, and Facebook to build your business and your career
 

Social Media and You: How you can use LinkedIn, Twitter, and Facebook to build your business and your career

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Slides from a presentation given to the Boston Women's Network by Dani Nordin, founder of the zen kitchen, a Boston-MA design and marketing studio.

Slides from a presentation given to the Boston Women's Network by Dani Nordin, founder of the zen kitchen, a Boston-MA design and marketing studio.

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    Social Media and You: How you can use LinkedIn, Twitter, and Facebook to build your business and your career Social Media and You: How you can use LinkedIn, Twitter, and Facebook to build your business and your career Presentation Transcript

    • Social Media and You Using twitter, Facebook and LinkedIN to enhance your career and boost your business
    • Common concerns
      • Feel like it’s “wasting time”
      • Uncomfortable mixing “personal” and “professional”
      • Can’t see relation to business
      • Concerns about privacy
      • Can’t keep track of everyone/can’t manage time
      • Not sure where/how to start
    • Feel like it’s “wasting time”
      • Once you get things set up, you can implement a solid social media strategy in about 30-60 minutes a day
      • Easy to implement during coffee breaks or when you need to take the focus off work for a minute
      • When mixed with in-person networking (for example, following up after an event), it can be a powerful and easy way to keep in touch with folks you’ve met
      • Social media works with your schedule; can be more productive (and more targeted!) than multiple in-person events
    • Uncomfortable mixing “personal” and “professional”
      • The landscape of business has changed; social media has brought about an interest in openness and transparency
      • Sharing information about yourself as a person deepens relationships and builds trust more quickly; people hire folks they like and feel that they get along with
      • You don’t have to (nor should you) share anything online you wouldn’t share with a colleague, client or coworker
    • Can’t see relation to business
      • Business is all about personal relationships and keeping in touch; social media provides tools to expedite that process
      • the zen kitchen’s web presence (including our website and social media activity) has resulted in several inquiries and new jobs from people met casually in an online setting
      • By engaging with prospects in a more casual, friendly way (i.e. “chatting” on Facebook, twitter), you gain trust and credibility with prospects without the pressure of being “salesy”
      • All of your social media activity adds to your findability online (Google searches, etc.)
    • Concerns about privacy
      • Facebook gives you the ability to group friends into “lists” and restrict access to posted content based on said lists
      • Twitter gives you the option to lock your posts: you can easily have a “personal” account and a “business” account with the personal account locked
      • Again, you never have to (nor should you) share anything online that you wouldn’t share with a colleague or coworker
    • Can’t keep track of everyone/manage time
      • Once you get things set up, you can implement a solid social media strategy in about 30-60 minutes a day
      • Third-party apps and aggregators make it easy to:
        • extend your profile
        • group your social media friends into topic-specific lists (clients, friends, prospects, etc.) for easy skimming
        • help services work together to save time
    • Where to start
    • Start with your Goals
      • Who do you want to meet?
      • How do you want them to interact with you?
      • What do you want them to know about you?
      • Who do you already know that you want to connect to?
      • Where are they hanging out online?
    • Start with one site/tactic and branch out from there
      • LinkedIn:
      • Find and network with people from a specific company
      • Keep in touch with professionals you met at an event
      • You prefer to keep things “strictly professional”
    • Start with one site/tactic and branch out from there
      • Twitter:
      • If you think in soundbites (think quick, short) or tend to pass on links to interesting articles or videos you find on the Internet
      • Are willing to share a balance of personal and professional information
    • Start with one site/tactic and branch out from there
      • Facebook:
      • Find and network with old friends, colleagues, etc.
      • Are comfortable taking a more personal, get-to-know-me approach to networking
      • Group friends into lists and specify which information they get to see – but still, be careful how much you share.
    • Get Set up
    • Profile tips
      • Picture: have a professional headshot
      • Pay attention to proper grammar and spelling
      • Summary: focus on your ideal client + how you can help them
      • Work experience: focus on accomplishments, not duties
      • Get recommendations from colleagues on LinkedIn
      • Use Apps, status messages and other add-ons to keep profile fresh/keep colleagues informed of what’s happening
    • A good summary is:
      • Short (about 1-2 paragraphs for Facebook and LinkedIn, 1-2 sentences on twitter)
      • Focused on the person you want to reach, not on you
        • What are your ideal client’s needs?
        • How can you help them?
        • How does your experience relate to their situation?
      • Includes info on awards, education, experience relevant to the work you want to be getting
    • When making connections
      • Pay attention to grammar and spelling
      • Remind people how you know them and why you want to connect with them
      • Include your name, business name and URL in the closer
      Example “ Hi [name], this is [name] from [company]. We met at [event] recently and talked about [subject]. I noticed your profile on LinkedIn and wanted to extend a connection request. Thanks in advance, and hope you’re having a great week. Cheers, Dani Nordin :: founder/principal :: the zen kitchen :: http://tzk-design.com
    • Recommendations
      • Good recommendations build trust and credibility
      • Give them to people you’ve worked with and you’ll usually get one in return
      • Only get recommendations from people you know well and/or have worked with directly; *never* get them from people you don’t know well
      • Ask for recommendations that show how your skills relate to the work you want to be doing
    • Referrals
      • LinkedIn is best used for research purposes; i.e. finding out about a person/company before you make contact
      • Ask for referrals only from people you know well and trust - and preferably from people you’ve actually worked with
      • Never ask for a referral from someone you’ve just connected to
    • Maximize your Impact
    • Extend your profile
      • Facebook Apps:
      • Twitter App: updates your status based on twitter posts
      • Notes App: import your blog into Facebook’s Notes section
      • Games and quizzes can be a great icebreaker
    • Extend your profile
      • LinkedIn:
      • Slideshare/Google Presentation: share presentation slides on your LinkedIn profile
      • Blog Link/Wordpress: link your blog to your LinkedIn profile.
      • Answers, Jobs, Groups: start and continue conversations with people relevant to your areas of interest
    • Manage your time and connections
    • Use third-party apps and aggregators to manage it all
      • Seesmic (twitter, Facebook):
        • Support for multiple user accounts
        • Easily create user lists based on criteria you set
        • Can post to twitter and/or Facebook
        • Manage Facebook pages you have access to
        • Save twitter searches
    • Use third-party apps and aggregators to manage it all
      • HootSuite (twitter):
      • Organize key info in columns and tabs for easy skimming
      • Schedule tweets for later delivery (great for keeping timeline spaced well and sharing articles)
      • Support for multiple profiles
    • Thanks! Any questions?