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Social Media and You: How you can use LinkedIn, Twitter, and Facebook to build your business and your career
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Social Media and You: How you can use LinkedIn, Twitter, and Facebook to build your business and your career

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Slides from a presentation given to the Boston Women's Network by Dani Nordin, founder of the zen kitchen, a Boston-MA design and marketing studio.

Slides from a presentation given to the Boston Women's Network by Dani Nordin, founder of the zen kitchen, a Boston-MA design and marketing studio.

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Transcript

  • 1. Social Media and You Using twitter, Facebook and LinkedIN to enhance your career and boost your business
  • 2. Common concerns
    • Feel like it’s “wasting time”
    • Uncomfortable mixing “personal” and “professional”
    • Can’t see relation to business
    • Concerns about privacy
    • Can’t keep track of everyone/can’t manage time
    • Not sure where/how to start
  • 3. Feel like it’s “wasting time”
    • Once you get things set up, you can implement a solid social media strategy in about 30-60 minutes a day
    • Easy to implement during coffee breaks or when you need to take the focus off work for a minute
    • When mixed with in-person networking (for example, following up after an event), it can be a powerful and easy way to keep in touch with folks you’ve met
    • Social media works with your schedule; can be more productive (and more targeted!) than multiple in-person events
  • 4. Uncomfortable mixing “personal” and “professional”
    • The landscape of business has changed; social media has brought about an interest in openness and transparency
    • Sharing information about yourself as a person deepens relationships and builds trust more quickly; people hire folks they like and feel that they get along with
    • You don’t have to (nor should you) share anything online you wouldn’t share with a colleague, client or coworker
  • 5. Can’t see relation to business
    • Business is all about personal relationships and keeping in touch; social media provides tools to expedite that process
    • the zen kitchen’s web presence (including our website and social media activity) has resulted in several inquiries and new jobs from people met casually in an online setting
    • By engaging with prospects in a more casual, friendly way (i.e. “chatting” on Facebook, twitter), you gain trust and credibility with prospects without the pressure of being “salesy”
    • All of your social media activity adds to your findability online (Google searches, etc.)
  • 6. Concerns about privacy
    • Facebook gives you the ability to group friends into “lists” and restrict access to posted content based on said lists
    • Twitter gives you the option to lock your posts: you can easily have a “personal” account and a “business” account with the personal account locked
    • Again, you never have to (nor should you) share anything online that you wouldn’t share with a colleague or coworker
  • 7. Can’t keep track of everyone/manage time
    • Once you get things set up, you can implement a solid social media strategy in about 30-60 minutes a day
    • Third-party apps and aggregators make it easy to:
      • extend your profile
      • group your social media friends into topic-specific lists (clients, friends, prospects, etc.) for easy skimming
      • help services work together to save time
  • 8. Where to start
  • 9. Start with your Goals
    • Who do you want to meet?
    • How do you want them to interact with you?
    • What do you want them to know about you?
    • Who do you already know that you want to connect to?
    • Where are they hanging out online?
  • 10. Start with one site/tactic and branch out from there
    • LinkedIn:
    • Find and network with people from a specific company
    • Keep in touch with professionals you met at an event
    • You prefer to keep things “strictly professional”
  • 11. Start with one site/tactic and branch out from there
    • Twitter:
    • If you think in soundbites (think quick, short) or tend to pass on links to interesting articles or videos you find on the Internet
    • Are willing to share a balance of personal and professional information
  • 12. Start with one site/tactic and branch out from there
    • Facebook:
    • Find and network with old friends, colleagues, etc.
    • Are comfortable taking a more personal, get-to-know-me approach to networking
    • Group friends into lists and specify which information they get to see – but still, be careful how much you share.
  • 13. Get Set up
  • 14. Profile tips
    • Picture: have a professional headshot
    • Pay attention to proper grammar and spelling
    • Summary: focus on your ideal client + how you can help them
    • Work experience: focus on accomplishments, not duties
    • Get recommendations from colleagues on LinkedIn
    • Use Apps, status messages and other add-ons to keep profile fresh/keep colleagues informed of what’s happening
  • 15. A good summary is:
    • Short (about 1-2 paragraphs for Facebook and LinkedIn, 1-2 sentences on twitter)
    • Focused on the person you want to reach, not on you
      • What are your ideal client’s needs?
      • How can you help them?
      • How does your experience relate to their situation?
    • Includes info on awards, education, experience relevant to the work you want to be getting
  • 16. When making connections
    • Pay attention to grammar and spelling
    • Remind people how you know them and why you want to connect with them
    • Include your name, business name and URL in the closer
    Example “ Hi [name], this is [name] from [company]. We met at [event] recently and talked about [subject]. I noticed your profile on LinkedIn and wanted to extend a connection request. Thanks in advance, and hope you’re having a great week. Cheers, Dani Nordin :: founder/principal :: the zen kitchen :: http://tzk-design.com
  • 17. Recommendations
    • Good recommendations build trust and credibility
    • Give them to people you’ve worked with and you’ll usually get one in return
    • Only get recommendations from people you know well and/or have worked with directly; *never* get them from people you don’t know well
    • Ask for recommendations that show how your skills relate to the work you want to be doing
  • 18. Referrals
    • LinkedIn is best used for research purposes; i.e. finding out about a person/company before you make contact
    • Ask for referrals only from people you know well and trust - and preferably from people you’ve actually worked with
    • Never ask for a referral from someone you’ve just connected to
  • 19. Maximize your Impact
  • 20. Extend your profile
    • Facebook Apps:
    • Twitter App: updates your status based on twitter posts
    • Notes App: import your blog into Facebook’s Notes section
    • Games and quizzes can be a great icebreaker
  • 21. Extend your profile
    • LinkedIn:
    • Slideshare/Google Presentation: share presentation slides on your LinkedIn profile
    • Blog Link/Wordpress: link your blog to your LinkedIn profile.
    • Answers, Jobs, Groups: start and continue conversations with people relevant to your areas of interest
  • 22. Manage your time and connections
  • 23. Use third-party apps and aggregators to manage it all
    • Seesmic (twitter, Facebook):
      • Support for multiple user accounts
      • Easily create user lists based on criteria you set
      • Can post to twitter and/or Facebook
      • Manage Facebook pages you have access to
      • Save twitter searches
  • 24. Use third-party apps and aggregators to manage it all
    • HootSuite (twitter):
    • Organize key info in columns and tabs for easy skimming
    • Schedule tweets for later delivery (great for keeping timeline spaced well and sharing articles)
    • Support for multiple profiles
  • 25. Thanks! Any questions?

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