Introduce yourself (Yahoo and now Z Co) \n\nask audience a few questions regarding why they are attending workshop and to raise hands\n
From the graph you might decide to develop on Android first but who is your target audience\n\nif your audience is lawyers (next slide)\n
Consider developing app for Blackberry or iphone first\n\nMore important to take a next step and look at market trends as Blackberry use could be legacy users and trending downward\n
Use slideshow server problem as example, ask if they understand, be very clear\n
current iteration of the movies shortcut\n
minimal viable product\n\nessential for launch; title, picture, description, search for times\n
second version\n\ntrailer, title, yahoo movies page, yahoo user ratings, critics ratings, decription, search for times\n
current iteration\n\ntrailer, yahoo reviews, critics reviews, twitter feed, stories, description, search times and more\n
are any of you are familiar with SCRUM\n\nScrum is an incremental framework for project management often see in agile software development, in simpler terms it&#x2019;s a way of managing a project with many iterations in a fast and easy way using Sprints\n\nProduct backlog - high level list maintained through the life of the product of features base on business value\n\nSprint backlog - prioritized list of tasks to be completed during each sprint. team must commit to delivering with in sprints (developers, PM&#x2019;s designers, marketing people)\n\nSprints - time period usually 2 - 4 weeks during which development occurs. I like 2 week sprints. Depending on hours needed for a part it&#x2019;s ok for people to ask for 2 sprints or deliver within half a sprint\n\n\n\n\n\n\n\n\n
Why is the navigation there? Why are all the links green? This is a movie search engine shouldn&#x2019;t there be an easy way to search in the design?\nUse legal website as an example cold colors such as white, grey and blue while they should use warm trusting colors instead\n
find others that have a vested interest in your products success, let them be advocates as well\n
minimal viable product is cheaper that product with all the features (you don&#x2019;t want to spend more money without knowing in which direction your product is heading\n\nwill be ready to launch sooner allowing quicker entry into the market, don&#x2019;t delay the launch!\n\n\n
1. KEYS TO SUCCESSFUL WEBPRODUCT DEVELOPMENT Presentation by: Douglas Suarez Co-Founder, The Z Company.com
2. WHAT I WILL COVER• Research - Knowing the Market.• Communication - Managing the team. Asking questions.• Planning - Prepare a minimal viable product.• Scrum - Developing on Sprints and delivering at a rapid pace.• Design - Are you a Web Designer? Is your Designer a Web Designer?• Product Advocacy - Start talking!• Product launch - Is your product ready? Will it ever be ready?
3. RESEARCH Knowing the Market2011 Smartphone Market Share • Why are you developing this product? • Who does this product target? • At the core, what are you developing? * The Nielsen Company
4. RESEARCH Knowing the Market. 2011 Lawyer Smartphone Use • Why are you developing this product? • Who does this product target? • At the core, what are you developing?* Source: ABA 2011 Legal Technology Survey Report
5. COMMUNICATION Managing the team. Asking questions.Ask questions. You don’t know everything andnot asking questions will lead to failure. Ask questions.Ex: If the product’s success relies heavily on SEO trafﬁc, do you develop it using Flash or AJAX? Do you know the answer? Does your engineer know?
6. PLANNINGPrepare a minimal viable product. • Can this be the minimal viable product? • Does the minimal viable product solve a problem? • Would you use the product?
7. PLANNINGPrepare a minimal viable product. • Can this be the minimal viable product? • Does the minimal viable product solve a problem? • Would you use the product?
8. PLANNINGPrepare a minimal viable product. • Can this be the minimal viable product? • Does the minimal viable product solve a problem? • Would you use the product?
9. PLANNINGPrepare a minimal viable product. • Can this be the minimal viable product? • Does the minimal viable product solve a problem? • Would you use the product?
10. SCRUMDeveloping on Sprints and delivering at a rapid pace.
11. DESIGN Are you a Web Designer? Is your Designer a Web Designer?• Ask questions.• An experienced Web Designer will be able to explain every pixel they have placed.• If you’re working with a professional don’t take over as lead Designer.• Good reference: http://theoatmeal.com/comics/design_hell
12. PRODUCT ADVOCACY Start talking! • Take advantage of upcoming events and activities. • Work with others to promote the use of your product. • Don’t wait for the product to be ready to speak to the audience, get some hype going, and have your audience excited about the launch.
13. PRODUCT LAUNCHIs your product ready? Will it ever be ready? • Are you launching the minimal viable product? • Does it solve the problem? Does it satisfy a need in the Market? • Adding more features will not make a product successful if it does not satisfy the need in the market. Adding more features will simply cost more money.