aLike Places - Refresh Miami 01-2011


Published on introduces their new product "aLike Places" to local Miami networking event Refresh Miami. The presentation covers an update of the last year since the team presented at Refresh, a demo of aLike Places, an insight into the next release, and the competitive landscape of the product.

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aLike Places - Refresh Miami 01-2011

  1. 1. <ul><li>Discover Places You’d Like </li></ul>Powered by
  2. 2. The Team Jose Gonzalez Joel Cloralt Douglas Suarez
  3. 3. The Team The Z Company was founded in Miami, Florida on June of 2009 with the premise of building useful, innovative, simple to use, fun and amazing online products. We are Yahoo! alumni, and focus ourselves around the idea of developing solutions more than websites. Our team consists of Jose Gonzalez, Joel Cloralt and Douglas Suarez. Mr. Gonzalez is the co-founder of The Z Company and a professional in the fields of project and product management specializing in the areas of technology. He has a Masters of Management Information Systems and a Bachelors of Science in Computer Science from Florida International University. Mr. Gonzalez has successfully launched a variety of products on a global scale, coordinating with teams from Brazil to Singapore and India. He has over 12 years of experience developing products from conception to execution and has extensive experience successfully launching products into the Latin American Market. Mr. Cloralt is a Software Engineer for The Z Company and a professional in the fields of project and product management, development and social media. He has a Masters of Science in Management Information Systems from Florida International University. Mr. Cloralt has over 10 years of experience and has successfully launched projects in social media, web development and online advertising. He has also worked successfully with clients in Latin America and the US and has a solid experience in managing projects in both markets. Mr. Suarez is the co-founder of The Z Company and a professional in the fields of project and product management. He has a Bachelor in Communications and Marketing from Florida International University. Mr. Suarez has successfully launched a variety of products throughout Latin America, coordinating with teams from Brazil, Mexico, Argentina and Miami. He has over 10 years of experience in the areas of product management, online advertising, market research and management. Mr. Suarez has worked successfully with both the U.S. and Latin American markets and oversees all stages of product development.
  4. 4. What we’ve been doing since our last Refresh Demo
  5. 5. ISoPlanit
  6. 6. Self Funding
  7. 7. Idea Is Born
  8. 8. How we currently discover new places Recommendations from friends/family Recommendations from coworkers Advertisements Coupons / Specials Search (Google) Twitter / Facebook (Social Networks) Newspaper/Blog Articles/Reviews TV Shows (Food Network, Travel Channel, Local News) Randomly Passing By Smartphone Apps (Google Places, Where, Aloqa, etc) Yellowpages / Phonebook Mall / Street Directories Review Sites (Yelp, CitySearch, etc.) Eavesdropping
  9. 9. Why this process is not good enough <ul><li>Time consuming gathering and then combing through all the possible places </li></ul><ul><li>Information on places can be unreliable (fake/unrealistic reviews, reviewers / bloggers </li></ul><ul><li>columnists don’t share my taste ) </li></ul><ul><li>Existing apps and services all do the same thing (show nearby places filtered by some kind </li></ul><ul><li>of genre) </li></ul><ul><li>No matter how I stumble upon a place, how do I know I’ll like the place? </li></ul>“ Yahoo spoke a lot today about restaurant searches; they say there were more than 35 million such searches on Yahoo last month alone.” – searchengineland, Nov 2010
  10. 10. We’re not the only ones who believe this is an area of opportunity – mashable, Nov 2010 – readwriteweb, Sep 2010 Restaurant Comparison Quick App To me, the most interesting-looking announcement of all is this one. The Restaurant Comparison quick app basically gathers all the restaurant search results for your query and collects them together in a grid- or chart-like display for easy comparison. Yahoo says this is currently being tested with a limited number of users. You can see it in action, briefly — along with some of the other local products — in this Yahoo video. – searchengineland, Nov 2010 Facebook Acquires Local Recommendation Service Nextstop – mashable, Jul 2010 Get Custom Local Business Recommendations with Bizzy – mashable, Nov 2010
  11. 11. Our approach to this problem
  12. 12. Demo Time!
  13. 13. How our approach works Tags Place Each place in aLike Places has corresponding tags, uniquely describing the place We then apply a unique algorithm matching places a user might like based on tags Place Place Places in aLike Database
  14. 14. How we’re different <ul><li>Unique and relevant algorithm </li></ul><ul><li>We do not convolute results, our initial focus is restaurants and bars and that’s all a user will see (no Joe’s Plumber Shack, see Google’s Hotpot). </li></ul><ul><li>No need to answer 20 questions before getting results (ala Bizzy) </li></ul><ul><li>Our focus and goal is simple , discover places you’d like </li></ul><ul><li>Our user interface is influenced by Apple and other strong usability examples: keep it straight and to the point </li></ul><ul><li>We are not another social play. We are not search. We are a discovery engine. </li></ul><ul><li>No privacy issues (ala Facebook with social and Google using web history) . Results are by the user and only for the user. </li></ul><ul><li>No location game gimmicks ala Foursquare/Gowalla. This is a utility. </li></ul><ul><li>We will have a very unique value proposition for advertisers: we will know an awful lot about users and places. Yes, this means we have plans to monetize! </li></ul>
  15. 15. Early Feedback <ul><li>The Negatives </li></ul><ul><li>Can’t find / doesn’t have a place I like </li></ul><ul><li>Not enough results </li></ul><ul><li>Doesn’t have my city / not enough cities. </li></ul><ul><li>Some results don’t seem relevant </li></ul><ul><li>Boils down to: </li></ul><ul><li>Coverage </li></ul><ul><li>Relevance </li></ul><ul><li>The Positives: </li></ul><ul><li>It’s really simple </li></ul><ul><li>Found some new places in my area “I thought it’d be for travel but I actually found some place I didn’t know existed in my neighborhood” </li></ul><ul><li>The results were as expected for my searches </li></ul>
  16. 16. Our approach to this problem (Phase 2, coming 2/2011) Let’s make it delicious <ul><li>Coverage </li></ul><ul><li>Add new places </li></ul>
  17. 17. <ul><li>Relevance </li></ul><ul><li>Tag and bookmark your places </li></ul>Our approach to this problem (Phase 2, coming 2/2011) Let’s make it delicious
  18. 18. <ul><li>Relevance </li></ul><ul><li>Recommendations based on user </li></ul><ul><li>tags </li></ul>User Tags User Tags User Tags User Tags Our approach to this problem (Phase 2, coming 2/2011) Let’s make it delicious
  19. 19. The Competition <ul><li>Notes: </li></ul><ul><li>- Accurate metrics are unavailable for Facebook Places </li></ul><ul><li>Google’s Hotpot just launched, metrics currently unavailable </li></ul><ul><li>Foursquare has yet to launch their recommendation service. </li></ul><ul><li>Bizzy just launched, metrics currently unavailable </li></ul>Aside from Google, Facebook, Foursquare, and Gowalla, our competition mainly resides in the directories/reviews space.
  20. 20. The Market -comScore, Oct2010
  21. 21. The Market (mobile) As of date of creation of this presentation, accurate mobile statistics in this category are incomplete. However we do know the following: <ul><li>Across all mobile phones (iPhone, Blackberry, Android), Yelp has 2.5 million active users a month (Jul2010) </li></ul><ul><li>As of June 2010, 59% of smartphone owners and nearly 9% of feature phone owners report having downloaded a mobile app in the last 30 days. </li></ul><ul><li>By the end of 2011, Nielsen predicts that the majority of mobile subscribers in the U.S. will have smartphones. </li></ul>
  22. 22. The Market (mobile)
  23. 23. Thank You! Powered by