Saul Colt on Word of Mouth Marketing

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Slideshow Presentation by Saul Colt used during session at the Yorkville Media Centre

Slideshow Presentation by Saul Colt used during session at the Yorkville Media Centre

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  • 1. Saul Colt, Head of Magic – Saul! Yorkville Media Centre - July20th, 2010 Clever Presentation Title! How to earn serious Word of Mouth With little or no budget
  • 2. I was told to remove the first two slides because they were unnecessary.
  • 3. … but that is going to make the third slide harder to understand…but here goes.
  • 4. … .and I LOVE women!
  • 5. So why am I here today?
  • 6. To explain “ How to earn serious Word of Mouth Attention With little or no budget”
  • 7. Lessons from Dick Shawn.
  • 8. And that is how you too can get on a Digital Board in Times Square!
  • 9. There are a lot of ways to create WOM with no budget….
  • 10. Live the life of your customers. Fight for what they care about and be an advocate for their voice. .
  • 11. … and if that ain’t your thing you could always just do interesting things.
  • 12. Do interesting things. (With Barter)
  • 13. Do interesting things. (With Dead Inventory)
  • 14. Do interesting things. (With Emotions)
  • 15. Do interesting things. (With Customers)
  • 16. Everything you do with or without a budget should be about, and include your customers.
  • 17. Including your customers is the same as fighting for them.
  • 18. By promoting your customers you are forming a real connection and with that connection you will empower your customers to talk about your company and indirectly you have a highly passionate sales force!
  • 19. The more connected you are with your customers the better you will know what they want, like…
  • 20. … the more you will try to not disappoint them . (with a WOM initiative that is a huge miss)
  • 21. Do Interesting Things (by keeping your eyes open)
  • 22. Opportunities are literally everywhere! Force people to ask questions? Make them scratch their heads! Try 100 things! Its ok if no one shows up!
  • 23. These types of activities will help build your brand and start lots of conversations, and when it is all said and done those are the only things a competitor can’t steal!
  • 24. ..so anyone remember that Times Square Slide?
  • 25. And this is how you too can get on a Digital Board in Times Square!
  • 26. So…in closing.
  • 27. 1- Be like Upstack and take a stand on something your customer base (and you) believe to create positive attention with a purpose.
  • 28. 2- Barter (beg) like you are a virgin on prom night
  • 29. 3- Dead Inventory is called Dead for a reason.
  • 30. 3-Everything you do should be about, and include your customers.
  • 31. 4- Keep your eyes open for opportunities to use other people’s “stuff” to start conversations.
  • 32. Lastly… (for real this time)
  • 33. LIVE THE 4 E’s Execute Extraordinary Experiences Everyday
  • 34. … and what exactly am I calling this new way to spread to messages to people with applying a budget?
  • 35. The Aristocrats!
  • 36. Any Questions? Contact me! @saulcolt Cell - 416-219-3259 saulcolt saulcolt [email_address]