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Saul Colt on Word of Mouth Marketing
 

Saul Colt on Word of Mouth Marketing

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Slideshow Presentation by Saul Colt used during session at the Yorkville Media Centre

Slideshow Presentation by Saul Colt used during session at the Yorkville Media Centre

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    Saul Colt on Word of Mouth Marketing Saul Colt on Word of Mouth Marketing Presentation Transcript

    • Saul Colt, Head of Magic – Saul! Yorkville Media Centre - July20th, 2010 Clever Presentation Title! How to earn serious Word of Mouth With little or no budget
    • I was told to remove the first two slides because they were unnecessary.
    • … but that is going to make the third slide harder to understand…but here goes.
    • … .and I LOVE women!
    • So why am I here today?
    • To explain “ How to earn serious Word of Mouth Attention With little or no budget”
    • Lessons from Dick Shawn.
    • And that is how you too can get on a Digital Board in Times Square!
    • There are a lot of ways to create WOM with no budget….
    • Live the life of your customers. Fight for what they care about and be an advocate for their voice. .
    • … and if that ain’t your thing you could always just do interesting things.
    • Do interesting things. (With Barter)
    • Do interesting things. (With Dead Inventory)
    • Do interesting things. (With Emotions)
    • Do interesting things. (With Customers)
    • Everything you do with or without a budget should be about, and include your customers.
    • Including your customers is the same as fighting for them.
    • By promoting your customers you are forming a real connection and with that connection you will empower your customers to talk about your company and indirectly you have a highly passionate sales force!
    • The more connected you are with your customers the better you will know what they want, like…
    • … the more you will try to not disappoint them . (with a WOM initiative that is a huge miss)
    • Do Interesting Things (by keeping your eyes open)
    • Opportunities are literally everywhere! Force people to ask questions? Make them scratch their heads! Try 100 things! Its ok if no one shows up!
    • These types of activities will help build your brand and start lots of conversations, and when it is all said and done those are the only things a competitor can’t steal!
    • ..so anyone remember that Times Square Slide?
    • And this is how you too can get on a Digital Board in Times Square!
    • So…in closing.
    • 1- Be like Upstack and take a stand on something your customer base (and you) believe to create positive attention with a purpose.
    • 2- Barter (beg) like you are a virgin on prom night
    • 3- Dead Inventory is called Dead for a reason.
    • 3-Everything you do should be about, and include your customers.
    • 4- Keep your eyes open for opportunities to use other people’s “stuff” to start conversations.
    • Lastly… (for real this time)
    • LIVE THE 4 E’s Execute Extraordinary Experiences Everyday
    • … and what exactly am I calling this new way to spread to messages to people with applying a budget?
    • The Aristocrats!
    • Any Questions? Contact me! @saulcolt Cell - 416-219-3259 saulcolt saulcolt [email_address]