YMC Season 4 - Day2

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Slideshow used in the Day 2 Class at the YMC

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YMC Season 4 - Day2

  1. 1. Day 2 of 9
  2. 2. Sharing our 9-week Plan
  3. 3. Digital business layers strategy management production waterfall vs. agile what are you building? who are you working with? tools make life easy for yourself
  4. 4. acquisition grow relationships strategy formulate vision scope seek clarity accounts understand and educate manage deliver on time and on budget content create relevance creative usable design development build and deploy testing bring perspective document archive IP
  5. 5. Digital business layers strategy management production waterfall vs. agile what are you building? who are you working with? tools make life easy for yourself
  6. 6. Strategy research organization’s vision study demographic competition / partners opportunities measure performance indicators scope iterate requirements time / costs
  7. 7. IA substance break down the components build relationships think experience (simulation) key deliverables site map wireframes flow charts
  8. 8. Brainstorm developing a strategy define goals research framework hypothesize KPIs determine scope content and features list components think about relationships
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