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Twb position paper_telecom_hardware_industry

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  • 1. Position Paper on Value of Technical Publications in the Telecom Hardware IndustryThe Writers Block www.twb.in 1
  • 2. The Writers Block www.twb.in 2
  • 3. Introduction This paper presents the value and need for quality TWB – Leading Technical Documentation Technical Publications in the Telecom Hardware Industry. Outsourcing Company TWB is a leading technical publisher with an excellent Technical publications include a wide variety of record of providing unmatched technical documentation documents such as user guides, online help, white to many major companies. papers, reference guides, administration guides, standard operating procedures, installation manuals, and product demos. TWB is the ideal choice for leading vendors of Telecom Hardware products. TWB helps customers with all their technical documentation needs such as user guides, The telecom hardware industry has experienced administration guides, installation manuals, process and enormous changes in the last few decades, and the workflow documentation, configuration documents and pace of its evolution is increasing. This increasing training materials. pace of innovation has altered the traditional telecommunications market model. No market research could have predicted the billion-dollar market TWB works closely with client teams located globally, for cell phone ring tones, for example, because the and assists them in meeting their worldwide product concept had no precedent. These changes necessitate announcements and launch deadlines. We work round- documentation of the updated processes and the-clock with client teams and help them with quick workflows, along with the creation of user manuals for responses that facilitate timely distribution of documents the product, and product-specific configuration around the globe. documents. “Knowledge is people, money, learning, flexibility According to MAIT (Manufacturing Association of and competitive advantage. Knowledge is more Information Technology), the hardware and networking relevant to sustained business than capital or labor. industry is growing at over 40 percent annually. This And yet knowledge remains the most neglected indicates that there is tremendous potential for asset of a business. TWB helps you unlock and technical documentation in the telecom hardware share your technical knowledge with the world.” industry. Despite the rapid growth of the Telecom Hardware Industry, the use of the telecom products makes quality documentation important to both the vendors of these hardware products and those organizations that purchase them. The documentation needs to be simple and comprehensible to end users, which necessitates the involvement of technical documentation specialists in the creation of documents relevant to this industry. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block www.twb.in 1 1
  • 4. Telecom Hardware Industry – Technical Publications Growth and Penetration of Telecom Challenges and Solutions Hardware Sector in India India has become one of the fastest-growing mobile markets in the world. The mobile services were Some of the greatest documentation challenges that commercially launched in August 1995 in India. In the most companies face today include: initial 5–6 years, the average monthly subscribers additions were around 0.05 to 0.1 million only. In  Lack of documentation during a product release or December 2002 the total mobile subscriber base stood launch. at 10.5 million. As of July 2009 the total mobile  Managing large amount of information for new subscribers base stands at 441.66 million. product releases.  Applying cost-cutting measures while serving many India has positioned itself as one of the front-runners of vendors. the rapidly growing Asia Pacific Region. This is due to a series of ambitious and positive economic reforms aimed Building a telecom network requires huge capital at deregulating the economy and stimulating foreign investment. Cost-cutting measures play an important investment. function in increasing capital gains for companies. TWB provides technical documentation solutions that India’s liberalized FDI (Foreign Direct Investment) policy are at par with the industry standards, and within the allows up to a 74% FDI in Telecom Industry with up to budget. 100% FDI in the manufacturing of telecom equipments. Creating and maintaining documents specific to this “Indias mobile subscriber base is expected to grow industry involves enormous capital investment in labor at a compound annual growth rate (CAGR) of 18.3 and technology. TWB provides documentation percent, from 2007 to 2013, reaching a penetration solutions for creating and maintaining product and rate of 53.4 percent by end-2013.” process documents. Today telecom is one of the most popular and The telecommunication industry is undergoing a lot of widespread communication technology on the planet, modifications and reforms which requires a lot of with an estimated 4.6 billion subscriptions globally. documentation. These changes have to be documented and revised frequently. TWB provides continuous support to update product documents regularly with changing technology advancements. Benefits For a leading telecom hardware manufacturer, association with TWB has benefited them immensely in saving costs and producing professional documentation along with:  Transferring complex technical data into easily understandable language  Protecting technical and commercial data of newly developed productsThe Writers Block www.twb.in 2
  • 5. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal point. product knowledge to end users in a comprehensible Hence, the style, language, and content must vary manner. The strategies of communication and levels of depending on the type of audience being addressed. It information vary depending on the type of product and is because every user has a specific role in the audience. implementation and usage of technology. Therefore, it is important that documents be created keeping in mind the role of the person who will use the document. Providing end users with information about a product’s operation and maintenance is critical to the market performance of the product. Hence, the need for quality For example, when you document a software documentation is imperative. application designed for highly technical users, it is sufficient to provide the users with quick reference information to use the application. In today’s business scenario, technical publications are often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, For users who start without technical or product which, in turn, renders the users incapable of using the knowledge, it is important to provide detailed product products. information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a The faulty assumptions listed below result in product is released in the market, information about incomprehensible documents: the product needs to be effectively communicated to the customers.  Developers know their products better than anyone else – due to time constraints and limited resources, Well-designed, accurately presented, and attractive many companies assign their documentation tasks to marketing collaterals increase the market prospects of the programmers. This more often results in the a product and reduce support costs. creation of technology-centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block www.twb.in 3 3
  • 6. Conclusion  The Importance of Telecom Hardware: The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010. Thus the need for good quality documentation arises.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to- understand material. This also reduces the changes to be made for marketing the products in the global markets. On the other hand, good documentation is clear, easy to read and simple to understand. It helps the user operate and maintain the system with ease. Good documentation allows products to be used effectively.  Role of Documentation Outsourcing: The complexity and growth involved in the telecom hardware sector requires that companies look at outsourcing their documentation needs to well-established Technical Publications Solutions providers. This helps the company cut costs and at the same time deliver their products with quality documents.The Writers Block www.twb.in 4
  • 7. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations – Products/Corporate  Layout and Design Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Manual (IETM) Business Documentation  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs Competition  Record Management Storage and  Installation and Configuration Guides Retrieval  Operations Manual  Forecasting  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block www.twb.in 5 5
  • 8. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia /Authoring / Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block www.twb.in 6
  • 9. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.inThe Writers Block www.twb.in 7 7