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    Twb position paper_pc_and_server_industry Twb position paper_pc_and_server_industry Document Transcript

    • Position Paper on Value of Technical Publications in the PC and Server IndustryThe Writers Block www.twb.in 1
    • The Writers Block www.twb.in 2
    • Introduction This paper presents the value and need for qualitative TWB – Leading Technical Documentation Technical Publications in the outgrowing PC and server industry; to market the products with a higher Outsourcing Company value proposition. TWB is a leading technical documentation company with Technical publications created in the PC and server an excellent record of providing unmatched technical industry include a wide variety of materials such as documentation to many major multinational companies. user guides, white papers, datasheets, cheat sheets, reference guides, installation manuals, and product demos. TWB is the ideal choice for leading manufacturers of computer peripherals, desktops, notebooks, and servers. TWB helps customers with all their technical and These materials transfer processes and procedures marketing documentation needs such as datasheets, involved in using the latest technology, engineering, cheat sheets, product summaries, press releases, and operation, and upgrading of the products and related brochures. software. TWB works closely with client teams located globally, Global markets are showing positive trends, and the and assists them in meeting their worldwide product overall worldwide PC and server shipment revenue announcements and launch deadlines. TWB’s has reached billion dollar figures. Growth in the documentation services enable customers launch their industry has also invited a bigger competition among products with world-class documentation. the industry-leading enterprises. Every product that is shipped must be packaged with supporting product documents. These documents are used by home and enterprise purchasers, and hence, “Knowledge is people, money, learning, flexibility must be presented in a professional and easily and competitive advantage. Knowledge is more comprehensible format. relevant to sustained business than capital or labor. And yet knowledge remains the most neglected asset of a business. TWB helps you unlock and With continuously increasing product models and fast share your technical knowledge with the world.” track product launches, the time to document the products is constrained. For timely completion of the documentation work, most companies outsource their documentation requirements. Outsourcing such requirements also involves steps to protect Intellectual Property and Non-disclosure of data of products that are not yet released to the market. TWB ensures that business-critical data is secured using well-structured business policies. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block www.twb.in 1 1
    • PC and Server Industry – Technical Publications The PC and server industry is one of the most Challenges and Solutions competitive in terms of technology and costing. There are no other products that are so technologically sophisticated. The industry produces products that are deployed in companies ranging from small and medium Some of the greatest documentation challenges that businesses to large enterprises. most companies in the industry face today include: “Once again, the PC market shows its  Timely availability of quality documents during resiliency,” - Loren Loverde, program director product release IDC Worldwide Trackers.  Cost cutting in a multi-vendor business environment  Managing large volumes of documentation for new products releases From a sharp decline in unit shipments in the year 2009, the market is expected to increase the pace of growth in 2010. There would be a significant year-on-year growth in shipment volumes in key segments in various The PC and server manufacturers rely on business geographies. The growth in emerging regions will also collaterals and product documentation for sales and lead the way with double-digit growth by 2013. marketing, and also for reduction of support costs. TWB provided documentation solutions for worldwide audience as well as internal global sales and The growth in the industry after a brief period of fall in marketing teams. global sales is also accompanied by stringent cost- cutting measures. Technical publications, being an integral part of product development has significant Marketing PC and server products in different focus on the cost-cutting process. geographical regions also means providing documentation in multiple languages. Most of the companies prefer single sourcing as a solution, by Companies are looking forward to expanding their creating content in one language and translating it as markets globally, with customer centric business models. and when required. TWB provided content ready to be For selling their products, these companies need sales translated to multiple languages. and marketing materials. Such materials provide product specifications, accessory details, and services and support information. It is sometimes difficult to manage high volumes of documentation requirements for upcoming product releases on time. As a result, most of the documentation requirements are outsourced to TWB for quality and on-demand technical publications. Benefits Association with TWB has immensely benefited a leading manufacturer of PC and server products in saving costs and producing professional documentation along with services such as:  Transferring complex technical data into easily understandable language  Protecting technical and commercial data of newly developed products  Providing knowledge and content management solutions, single sourcing, and data migration.The Writers Block www.twb.in 2
    • Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal point. product knowledge to end users in a comprehensible Hence, the style, language, and content must vary manner. The strategies of communication and levels of depending on the type of audience being addressed. It information vary depending on the type of product and is because every user has a specific role in the audience. implementation and usage of the technology. Therefore, it is important that documents be created Providing end users with information about a product’s keeping in mind the role of the person who will use the operation and maintenance is critical to the market document. performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is In today’s business scenario, technical publications are sufficient to provide the users with quick reference often developed as an afterthought. This usually results information to use the application. in inaccurate and incomprehensible documentation, which, in turn, renders the users incapable of using the For users who start without technical or product products. knowledge, it is important to provide detailed product information along with instructions on how to use the Accurate, readily understandable, and quality documents product. determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a The faulty assumptions listed below result in product is released in the market, information about incomprehensible document: the product needs to be effectively communicated to the customers.  Developers know their products better than anyone else – due to time constraints and limited resources, Well-designed, accurately presented, and attractive many companies assign their documentation tasks to marketing collaterals increase the market prospects of the programmers. This more often results in the a product and reduce support costs. creation of technology-centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block www.twb.in 3 3
    • Conclusion  Price Competitive Growth in the PC and Server Industry: Growth of companies in the PC and server industry is driven by providing latest technology at an affordable price. The PC and server manufacturers portray a global presence and need technical publications that can be used in different geographies. Marketing these products require supportive business collaterals and product documentation.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the chances of marketing the products in the global market.  Role of Documentation Outsourcing: Companies that want to reduce product development costs have outsourced their documentation needs to well-establish Technical Publications Solutions providers. Outsourcing the documentation work has helped companies cut costs and at the same time deliver their products with quality documents.The Writers Block www.twb.in 4
    • TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allow our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations – Products/Corporate  Layout and Design Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Manual (IETM) Business Documentation  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs Competition  Record Management Storage and  Installation and Configuration Guides Retrieval  Operations Manual  Forecasting  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block www.twb.in 5 5
    • TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia /Authoring / Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block www.twb.in 6
    • Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include: TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.inThe Writers Block www.twb.in 7 7