Twb position paper_enterprise_network_security


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Twb position paper_enterprise_network_security

  1. 1. Position Paper on Value of Technical Publications in the Enterprise Network Security IndustryThe Writers Block 1 1
  2. 2. The Writers Block 2 2
  3. 3. Introduction This paper presents the value and need for qualitative TWB - Leading Technical Documentation Technical Publication in the outgrowing Enterprise Network Security industry; to market the products at a Outsourcing Company higher value proposition. Technical publications created in the Enterprise TWB is a leading technical communication company with Network Security industry include a wide variety such an excellent record of providing unmatched technical as user guides, white papers, data sheets, reference documentation to many major multinational companies. guides, promotion campaigns, and demos. TWB is the preferred technical and marketing The network security market is undergoing a variety of documentation service provider for leading enterprise transitions and is still growing despite slowing network security companies. TWB helps customers with economies worldwide. Network security products all their technical and marketing documentation needs remain popular because they offer comprehensive such as datasheets, cheat sheets, product summaries, security with strong performance advantages and press releases, and brochures. convenience to customers. TWB works closely with client teams located globally, The market remains competitive as more and assists them in meeting their worldwide product comprehensive solutions are taking hold in larger announcements and launch deadlines. TWB works businesses. round-the-clock with client teams and provides world- class documentation that facilitates timely distribution of The worldwide network security appliance and documents around the globe. software market is forecast to reach $6 billion in 2013. With continuously increasing product models and fast track product launches, most of the companies outsource their documentation requirements. “Knowledge is people, money, learning, flexibility Outsourcing such requirements also involves steps to and competitive advantage. Knowledge is more protect Intellectual Property and Non-disclosure of relevant to sustained business than capital or labor. data of products that are not yet released into the And yet knowledge remains the most neglected market. asset of a business. TWB helps you unlock and share your technical knowledge with the world.” “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1 1
  4. 4. Enterprise Network Security – Technical Publications The world of Enterprise Network Security is becoming Challenges and Solutions more complex and sophisticated everyday. With the Enterprise Network Security industry growing rapidly, research firm IDC predicts that the network security market is set to grow to $6 billion dollars in 2013, up Some of the greatest documentation challenges that from $987.2 million in 2006. most companies face today include:  Timely availability of quality documents during After a brief period of fall in 2009, the global network product release security market is showing signs of stabilization and growth from the second quarter of 2009. Technical  Cost cutting in a multi-vendor business publication is an integral part of product development, environment marketing and sales.  Managing large volumes of documentation for new products releases Companies are looking forward to expand their markets on a global level, with customer centric business models. For selling the products, companies need sales and marketing material. These materials provide product The Enterprise Network Security industry relies on specifications, accessory details, and services and business collaterals and product documentation for support information. sales and marketing, and also to reduce support costs. The products need to be documented for both worldwide audience and internal global sales and marketing teams. It is sometimes difficult to manage high volumes of documentation requirements for upcoming product releases on time. As a result, most of the documentation requirements are outsourced to companies that provide quality and on-demand technical publication solutions. Benefits TWB’s critical offshore support for Enterprise Network Security product marketing documentation has helped the world’s largest dedicated security technology company to successfully market their solutions. Key benefits that the company has drawn from TWB’s offshore delivery are:  Quick turnaround time  Significant savings in operational costs  Minimal reiterations – due to TWB’s expertise in the Enterprise Network Security domain and creating marketing documentation  Minimal interaction with TWB, enabling the company’s process owners to focus on their core functionsThe Writers Block 2 2
  5. 5. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal point. product knowledge to end users in a comprehensible Hence, the style, language, and content must vary manner. The strategies of communication and levels of depending on the type of audience being addressed. It information vary depending on the type of product and is because every user has a specific role in the audience. implementation and usage of the technology. Therefore, it is important that documents be created Providing end users with information about a product’s keeping in mind the role of the person who will use the operation and maintenance is critical to the market document. performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is In today’s business scenario, technical publications are sufficient to provide the users with quick reference often developed as an afterthought. This usually results information to use the application. in inaccurate and incomprehensible documentation, which, in turn, renders the users incapable of using the For users who start without technical or product products. knowledge, it is important to provide detailed product information along with instructions on how to use the Accurate, readily understandable, and quality documents product. determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Faulty Assumptions that Result in Marketing Tool Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a The faulty assumptions listed below result in product is released in the market, information about incomprehensible documents: the product needs to be effectively communicated to  Developers know their products better than anyone the customers. else – due to time constraints and limited resources, many companies assign their documentation tasks to Well-designed, accurately presented, and attractive the programmers. This more often results in the marketing collaterals increase the market prospects of creation of technology-centered information, while a product and reduce support costs. end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 3
  6. 6. Conclusion  Price Competitive Growth in the Enterprise Network Security: As the Enterprise Network Security industry is poised to grow rapidly, competition will ensue from both new players as well as established companies. Established technologies will be subject to downward price pressure and competitive costing. However, the competition for new technologies will continue to be derived from innovation and differentiation.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to- understand material. This also decreases the changes of marketing the products in the global markets.  Role of Documentation Outsourcing: With the Enterprise Network Security industry being competitive, security providers consider outsourcing the documentation needs to well-established Technical Publications Solutions providers. This will help them cut costs and at the same time deliver their products on-time with quality documents.The Writers Block 4 4
  7. 7. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allow our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Copy Editing and Proof Reading  Datasheets  API Document  Managing Writing  Cheat sheets  Configuration Guide  Editing Services  Solution Briefs/Solution Brochures  Functional Specifications Document  Layout and Design  Presentations – Products/Corporate Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Manual (IETM) Business Documentation  Audio and video scripts  Maintenance Manual  Press releases  Business Proposals  Online Help  Direct mail  Legal Disclaimers  Operation Manual  Newsletter design copy  Policy Manuals  Product Demo  Sales catalogues  Style Guide Design  Product Specifications Document  Sales sheets  Template Design  Product Overview Document Business Communication  Quick Reference Guide  Release Notes  Requirement Analysis Document Content Management  Short Reports  SDK Document  Proposals  Troubleshooting Manual  Single Sourcing  Case Studies  User Manual  File Version Control  Lab Reports  Open Source Documentation  Document Naming Conventions  Memos  Programmers Guides  Consistent Document Formatting  Progress/Interim Reports  Functional Specifications Document  Data Transformation  Writing for Electronic Media  Use Cases  Online Help /Context Sensitive Help Illustrations  Troubleshooting Guides Web site Development   Graphic Designing Qualitative Analytics for  Web 2.0 development  Info graphics Decision Support  Web content  2D & 3D animation  Web applications  Line drawings and illustrations  Economic Business Research  Industry Analysis  Market Opportunity Analysis Process Documentation Translation and Localization  Competitive Business Analysis Services  Workflows  Company & Prospect Profiling  Standard Operating Procedures  Reporting Solutions  Software Translation Services  ISO Documentation  Assessment of Unmet Market Needs  Document Translation Services  CMM Documentation  Status and Potential of Technologies  Localization (L10N) Testing  Benchmarking of Strategies Vs  Internationalization (I18N) Testing Competition Deployment and Support  Forecasting  Sales Force Effectiveness Records Management  Installation and Configuration Guides  Market Assessments  Operations Manual  Competitive Intelligence  Document Management Solutions  Opinion Leadership  Record Management Storage and  Emerging Markets - evaluation and Retrieval researchThe Writers Block 5 5
  8. 8. TWB Software Tools Expertise Our technical proficiencysoftware and authoring tools includes: r technical proficiency in in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia /Authoring / Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help Graphics/Animation  MadCap Flare Standards  Help-Server  NVU Help  Adobe Flash®  SCORM 1.2 / 2004  Adobe Photoshop® XML  AICC  Adobe Illustrator®  W3C  Adobe Fireworks®  Section 508  Microsoft Silverlight®  XMetal®  QTI XML  Microsoft Word 2003®, Databases  Microsoft Word 2007® Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6 6
  9. 9. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include: TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.inThe Writers Block 7 7