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The wit socialtv13_bootcamp

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  • 1. THE TOP NEW TV SHOWS IN SOCIAL MEDIA Q1_2013
  • 2. @TheWitFreshTVwe helpbroadcasters, producers, advertisers findthe best tv & digital content from aroundthe world.@TheWitSpotterwe track Social TV buzz for all TV showsaround the world to help discover newcontent.
  • 3. TRENDINGIN SOCIAL TV 2013 #Splash #Trash #Stars WitspottER – Jan – March 2013
  • 4. THE TOP 20 SOCIAL TV PREMIERES1. Splash ! Le grand plongeon (TF1, France)2. Unser Song für Malmö (Das Erste, Germany)3. Splash ! (ITV, UK)4. Beyoncé: Life Is But A Dream (HBO, USA)5. The Bible (History, USA)6. What Happens in Kavos (Channel 4, UK)7. Africa (BBC One, UK)8. Real Husbands of Hollywood (BET, USA)9. Buck Wild (MTV, USA)10. The Fried Chicken Shop: Life In A Day (Channel 4, UK) WitspottER – Jan – March 2013 weighted by national average number of comments on premieres
  • 5. THE TOP 20 SOCIAL TV PREMIERES11. Circus Halligalli (Pro 7, Germany)12. ¡Splash! Famosos al agua (Antena3, Spain)13. Big Brother Canada (Slice, Canada)14. The Big Reunion (ITV2, UK)15. Inside Death Row with Trevor McDonald (ITV, UK)16. Bates Motel (A&E, USA)17. Bachelor, le Gentleman célibaire (NT1, France)18. Her Majestys Prison – Aylesbury (ITV, UK)19. Richard III : A King in a Car Park (Channel 4, UK)20. Comic Reliefs Big Chat With Graham Norton (BBC Three, UK) WitspottER – Jan – March 2013 weighted by national average number of comments on premieres
  • 6. TRENDING IN SOCIAL TV 2013 #Splash3 out of 4 local versions of the format overperformed in Social Media (except US version) WitspottER – Jan – March 2013
  • 7. CELEBRITY SPLASH Social Media SpontaneousBefore: Discreet Social Media promotionDuring: Record number of hilarious commentsAfter: No significant fan and follower gains WitspottER – Jan – March 2013
  • 8. TRENDING IN SOCIAL TV 2013 #Trash US and UK’s harsh reality What happens in Kavos Buck Wild The Fried Chicken Shop DoggingTales WitspottER – Jan – April 2013
  • 9. TRENDING IN SOCIAL TV 2013 #Stars No new talent show But Fan based Social Media buzz Beyoncé Life is but a dream The Bible Real Husbands of Hollywood Unser Song für Malmö Circus Halligalli WitspottER – Jan – March 2013
  • 10. TRENDING IN SOCIAL TV 2013But also…Africa, BBC Oneoverperformedin Social MediaDocumentary viewers are also able to tweet ! WitspottER – Jan – March 2013
  • 11. THE MOST SOCIAL TV GENRESEntertainment shows are more commented « live » than other shows WitER comments % Total shows Q1 2013 Q1 2013 Entertainment 39% 17% Fiction 25% 20% Talk Shows 2% 3% Factual 33% 56% Game Shows 1% 3% Total 100% 100% (1182 shows) WitspottER – Jan – March 2013
  • 12. THE MOST SOCIAL TV MARKETS Latinos are the biggest social TV commentators 4 Latin countries are in the Top 5 of the most active Belgium (North) social TV users EUROPEBelgium(South) Germany Finland Ireland Turkey Holland Austria Sweden France Spain Norway Portugal UK Italy Denmark Switzerland Average number of social media comments per premiere (Jan 1- March 17 2013) AMERICA NORTH Canada (French) USA Canada (English) AMERICA SOUTH Argentina Colombia Mexico Chile Brazil New Zealand OCEANIA Australia
  • 13. WHAT’S NEXT ? The most anticipated upcoming premiere : DEFIANCE, Syfy USA : 15 April 2013 Worldwide : 16 April 2013 216 000 Likes Ambitious transmedia project WitspottER – Jan – March 2013
  • 14. Discover the social features of the Fresh TV database

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