The Witspotter's Top TV Shows in Social Media

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Tuesday, April 3 in MIP TV, our CEO Virginia Mouseler unveiled the results of our research on the social media response towards new TV shows in 2012.
We thought you might want to have a look.

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The Witspotter's Top TV Shows in Social Media

  1. 1. We help broadcasters, producers,advertisers find the best tv & digital contentfrom around the world.59 188 shows in The Wit database.650 new shows each month.44 countries
  2. 2. The Witspotter’s Social tv analytics helpour subscribers :1. Discover New Content that may slip under-the-radar of the classic tv ratings2. Better appreciate and Add valueto the engaged tv audience of a show3. Monitor the audience feedbackHow people are actually reacting to contentAn unfiltered focus group of insight
  3. 3. 1. CONTENT DISCOVERY
  4. 4. 2 breakthrough new tv shows this season on Facebook Berlin Day & Night Scripted reality soap Likes: n° 1 in Germany in 1st season Talks: Most talked about new tv show – worldwide Bref Comedy Likes : n° 3 in France in 1st seasonTalks : 2nd most talked about new tv show – worldwide WitspottER – Sept 11 – March 12
  5. 5. What people like on Facebook Comedy + Soap + Reality
  6. 6. You have to be funny to be popular 2/3 of the No 1 tv shows on Facebook bring fun.
  7. 7. You have to be soapy to be popular Long-running shows bring loyal fans.
  8. 8. Second Screenbranded spin off(Good Times Bad Times, RTL4, Netherlands)
  9. 9. You have to engage to be popular Reality shows bring viewers participation.
  10. 10. Facebook vs Twitter75% Likes go to scripted shows / 25% non scripted78% Followers for non scripted shows / 22% for scripted
  11. 11. Most anticipated new shows*1. The River, ABC, USA : 256 923 likes2. The Voice, Ch 2, Israel : 19 240 likes3. Tallafornia, TV3, Ireland : 8 760 likes* Weighted by market size WitspottER – 1 Jan 12 – 25 March 12
  12. 12. Most anticipated new shows1. The Voice, BBC One, UK: 24 885 followers2. Alcatraz, FOX, USA: 15 302 followers3. Smash, NBC, USA: 11 802 followers WitspottER – 1 Jan 12 – 25 March 12
  13. 13. 2. ENGAGE THE AUDIENCE
  14. 14. Who’s pushy ?29% of the new shows have an official Facebook page33% : USA12% : UK & Germany15% of the new shows have an official Twitter account85% : Mexico02% : Germany WitspottER – 1 Jan 12 – 25 March 12
  15. 15. Who’s pushy on twitter ?1. Por ella soy Eva, Mexico : 3246 tweets, + 72. The X Factor, USA: 2497 tweets, + 73. Got Talent, Colombia: 1980 tweets, + 7 WitspottER – 1 Sept 11 – 19 March 12
  16. 16. Who was not pushy on twitter ?Work it, ABC, USA, 2 tweets (+ 7), canceled after 2 weeks WitspottER – 1 Sept 11 – 19 March 12
  17. 17. 3. AUDIENCE FEEDBACK
  18. 18. The most commented new tv shows USA : 72% Scripted Outside USA : 71% Non Scripted WitspottER – 1 Jan 12 – 25 March 12
  19. 19. The most commented new shows : Latin America1. Amor Eterno Amor, scripted, TV Globo, Brazil2. Los Graduados, scripted, Telefe, Argentina3. Por Ella soy Eva, scripted, Canal de las Estrellas, Mexico WitspottER – 1 Jan 12 – 25 March 12
  20. 20. The most commented new shows : UK1. The Voice UK, non scripted, BBC One2. Titanic, scripted, ITV13. Stargazing Live: Back to Earth, non scripted, BBC Two WitspottER – 1 Jan 12 – 25 March 12
  21. 21. The most commented new shows : USA1. GCB, scripted, ABC2. The River, scripted, ABC3. Fashion Star, non scripted, NBC WitspottER – 1 Jan 12 – 25 March 12
  22. 22. The most commented … Last week
  23. 23. To know more about our Social TV research and analytics : thewitspotter@thewit.com
  24. 24. Discover the social features of the Fresh TV database

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