In part two of our three part series, Ross Clurman, Director of Marketing at The Whitley Group discusses effective methods for generating leads through various channels, and how to nurture those leads.
THE WHITLEY GROUP Printing and message logistics.
AGENDA An overview of lead generation + Push/Pull tactics for generating leads + An overview of lead nurturing + Examples and best practices +
LEAD GENERATION Considerations before you begin + Methods for generating leads + Examples and best practices +
CONSIDERATIONS Deﬁne a measurable goal + Establish a strategy + Determine your budget + Determine what tactics you will use +
CONSIDERATIONS Deﬁne a timeline + Establish a method of measurement + Delegate responsibilities +
FORMS OF LEAD GENERATIONType Traditional Non-traditional TypePush Direct Mail Content Marketing PullPush Email Online Video PullPull Events Mobile BothPush Phone Calls Social Media BothPull Public Relations PPC Advertising PullPull Advertising Search Engine Optimization Pull
TRADITIONAL BEST PRACTICES Start a friendly conversation – build relationships + Segment your audience and personalize + Have a clearly deﬁned call to action + Integrate adequate logistics + `
NON-TRADITIONAL BEST PRACTICES Creativity – design and copy + Deﬁne a attitude and voice + Give yourself a face, not a logo + Practice social etiquette +