0
LEAD GENERATION AND NURTURING    The Whitley Group        October 27, 2011
ROSS CLURMANDirector of Marketing@rossclurman
THE WHITLEY GROUP   Printing and message logistics.
AGENDA     An overview of lead generation + Push/Pull tactics for generating leads +      An overview of lead nurturing + ...
LEAD GENERATION      Considerations before you begin +         Methods for generating leads +          Examples and best p...
CONSIDERATIONS              Define a measurable goal +                    Establish a strategy +               Determine yo...
CONSIDERATIONS                     Define a timeline +    Establish a method of measurement +              Delegate respons...
FORMS OF LEAD GENERATIONType   Traditional           Non-traditional           TypePush     Direct Mail          Content M...
TRADITIONAL BEST PRACTICES       Start a friendly conversation – build relationships +                Segment your audienc...
NON-TRADITIONAL BEST PRACTICES                Creativity – design and copy +                 Define a attitude and voice + ...
DIRECT MAIL EXAMPLE
TRADITIONAL PROS/CONS                 Direct mail +                      Email +                     Events +             ...
SOCIAL MEDIA EXAMPLE
NON-TRADITIONAL PROS/CONS                       Content +                   Online video +                   Social media ...
TM     THE WHITLEY GROUP     Printing and message logistics.MIXED EXAMPLE
BEST PRACTICES       Start a friendly conversation +          Be open and transparent +       Position yourself as a leade...
LEAD NURTURING             What is Lead Nurturing? +          How Lead Nurturing works +     Best practices for Lead Nurtu...
NEXT WEEK Executing direct marketing campaign +    Prospecting for new members/clients +   Promoting your products and ser...
THANK YOUwww.whitleyplus.com | @thewhitleygroup           (512) 476-7101               ROSS CLURMAN               Director...
Upcoming SlideShare
Loading in...5
×

The Whitley Group - Lead Generation and Nurturing

1,218

Published on

In part two of our three part series, Ross Clurman, Director of Marketing at The Whitley Group discusses effective methods for generating leads through various channels, and how to nurture those leads.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,218
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The Whitley Group - Lead Generation and Nurturing"

  1. 1. LEAD GENERATION AND NURTURING The Whitley Group October 27, 2011
  2. 2. ROSS CLURMANDirector of Marketing@rossclurman
  3. 3. THE WHITLEY GROUP Printing and message logistics.
  4. 4. AGENDA An overview of lead generation + Push/Pull tactics for generating leads + An overview of lead nurturing + Examples and best practices +
  5. 5. LEAD GENERATION Considerations before you begin + Methods for generating leads + Examples and best practices +
  6. 6. CONSIDERATIONS Define a measurable goal + Establish a strategy + Determine your budget + Determine what tactics you will use +
  7. 7. CONSIDERATIONS Define a timeline + Establish a method of measurement + Delegate responsibilities +
  8. 8. FORMS OF LEAD GENERATIONType Traditional Non-traditional TypePush Direct Mail Content Marketing PullPush Email Online Video PullPull Events Mobile BothPush Phone Calls Social Media BothPull Public Relations PPC Advertising PullPull Advertising Search Engine Optimization Pull
  9. 9. TRADITIONAL BEST PRACTICES Start a friendly conversation – build relationships + Segment your audience and personalize + Have a clearly defined call to action + Integrate adequate logistics + `
  10. 10. NON-TRADITIONAL BEST PRACTICES Creativity – design and copy + Define a attitude and voice + Give yourself a face, not a logo + Practice social etiquette +
  11. 11. DIRECT MAIL EXAMPLE
  12. 12. TRADITIONAL PROS/CONS Direct mail + Email + Events + Phone calls +
  13. 13. SOCIAL MEDIA EXAMPLE
  14. 14. NON-TRADITIONAL PROS/CONS Content + Online video + Social media + Mobile +
  15. 15. TM THE WHITLEY GROUP Printing and message logistics.MIXED EXAMPLE
  16. 16. BEST PRACTICES Start a friendly conversation + Be open and transparent + Position yourself as a leader + Monitor, test and analyze + Have a plan for following up +
  17. 17. LEAD NURTURING What is Lead Nurturing? + How Lead Nurturing works + Best practices for Lead Nurturing +
  18. 18. NEXT WEEK Executing direct marketing campaign + Prospecting for new members/clients + Promoting your products and services +
  19. 19. THANK YOUwww.whitleyplus.com | @thewhitleygroup (512) 476-7101 ROSS CLURMAN Director of Marketing @rossclurman
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×