$10 Million Dollar  Copywriting Course  www.TheWestProgram.com
What is copywriting? <ul><li>Copywriting is the craft of engaging the reader by attracting their attention </li></ul><ul><...
Definition of Copywriting <ul><li>Copywriting is the use of words and ideas to promote a person, business, opinion or idea...
When are copywriters used? <ul><li>Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web pa...
Search Engine Optimisation Copywriting <ul><li>SEO copywriting has to comply with the criteria that the search engines use...
What is a Swipe File? <ul><li>A swipe file is a collection of tested and proven advertising and sales letters.  </li></ul>...
The W.E.S.T Copywriting Course <ul><li>Stemming from Bob Yeager's Original Copy King Copywriting Course </li></ul><ul><li>...
Bob FINALLY Shares His Proprietary Techniques  <ul><li>He has never taught or shared these before! </li></ul><ul><li>Whate...
Bob has brought in over $10 Million in Sales with his Copywriting <ul><li>Uses his knowledge of NLP </li></ul><ul><li>Uses...
Learn Bob’s Secrets Video by Video... <ul><li>Video by video, Bob walks you through his swipe file of Master Sales Copy th...
Learn About Bob’s $10 Million Dollar Copywriting Course... and More! www.TheWestProgram.com www.TheWestProgram.com
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Learn Copywriting Skills

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http://thewestprogram.com/ ...The Copywriting Course inside The WEST Program shows you how to master the persuasion and high converting tactics Bob Yeager uses each and every day in his own copy

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Learn Copywriting Skills

  1. 1. $10 Million Dollar Copywriting Course www.TheWestProgram.com
  2. 2. What is copywriting? <ul><li>Copywriting is the craft of engaging the reader by attracting their attention </li></ul><ul><li>It is a much sought after skill </li></ul><ul><li>Copywriters are some of the highest paid writers in the world </li></ul>www.TheWestProgram.com
  3. 3. Definition of Copywriting <ul><li>Copywriting is the use of words and ideas to promote a person, business, opinion or idea. </li></ul><ul><li>The term copywriter is generally limited to promotional situations, regardless of the medium as advertisements for print, television, radio or other media. </li></ul>www.TheWestProgram.com
  4. 4. When are copywriters used? <ul><li>Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. </li></ul>www.TheWestProgram.com
  5. 5. Search Engine Optimisation Copywriting <ul><li>SEO copywriting has to comply with the criteria that the search engines use for ranking websites in their search listings </li></ul><ul><li>In the last five years SEO copywriting has grown into a complex compilation of the knowledge of keyword and search engine research, content development and linking, all put together today with technical expertise </li></ul>www.TheWestProgram.com
  6. 6. What is a Swipe File? <ul><li>A swipe file is a collection of tested and proven advertising and sales letters. </li></ul><ul><li>Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects. </li></ul>www.TheWestProgram.com
  7. 7. The W.E.S.T Copywriting Course <ul><li>Stemming from Bob Yeager's Original Copy King Copywriting Course </li></ul><ul><li>Learn how to write copy for any market </li></ul><ul><li>Learn how to write copy for any project </li></ul>www.TheWestProgram.com
  8. 8. Bob FINALLY Shares His Proprietary Techniques <ul><li>He has never taught or shared these before! </li></ul><ul><li>Whatever it is, he'll help you say it better. </li></ul>www.TheWestProgram.com
  9. 9. Bob has brought in over $10 Million in Sales with his Copywriting <ul><li>Uses his knowledge of NLP </li></ul><ul><li>Uses his knowledge of Social Engineering </li></ul>www.TheWestProgram.com
  10. 10. Learn Bob’s Secrets Video by Video... <ul><li>Video by video, Bob walks you through his swipe file of Master Sales Copy that has brought amazing results. </li></ul>www.TheWestProgram.com
  11. 11. Learn About Bob’s $10 Million Dollar Copywriting Course... and More! www.TheWestProgram.com www.TheWestProgram.com

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