Wow 'Em With Your Web Presence - Grassroots Strategies for Online Marketing

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Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Online Presence: Where to Start? ,[object Object],[object Object],[object Object],[object Object]

Where to Start: Know Your Online Audience (s) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Start: Know Your Online Audience(s) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Start: Get to Know Your Audience (s) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Start: Define Your Online Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You can have more than one goal!

Creating Online Content: Writing ,[object Object],[object Object],[object Object],from Jakob Nielsen the “guru of Web usability”

Creating Online Content: Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Online Content: SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Online Content: SEO ,[object Object],Write for people, not search engines!

Blogging and social media ,[object Object],[object Object],[object Object],[object Object]

Blogging and social media Remember: Social media is a two-way conversation, create relationships, don’t just promote The message is not just yours to control!

Analytics/Measurement Used by many e-commerce companies to measure online results . Many free and inexpensive tools to help small biz and associations Use your goals as a guide!

Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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