Wow ‘em with your Web Presence! Keidra Chaney, The Web Farm January 20, 2010
Overview <ul><li>Q & A: Terre Houte </li></ul><ul><li>Your Online Presence: Where to Start </li></ul><ul><li>Creating Onli...
Your Online Presence: Where to Start?  <ul><li>It’s not rocket science! </li></ul><ul><li>New tools for the  same strategi...
Where to Start: Know Your Online Audience (s) <ul><li>Who They Are: </li></ul><ul><li>Age </li></ul><ul><li>Gender </li></...
Where to Start: Know Your Online Audience(s) <ul><li>How they see you </li></ul><ul><li>Most/least visited webpages </li><...
Where to Start: Know Your Online Audience (s) <ul><li>How they want to hear from you: </li></ul><ul><li>Your website </li>...
Where to Start:  Get to Know Your Audience (s) <ul><li>Surveys </li></ul><ul><li>Focus Groups </li></ul><ul><li>Analytics ...
Where to Start: Define Your Online Goals <ul><li>Ask yourself:  </li></ul><ul><li>“ What do we want people to do when they...
Creating Online Content: Writing <ul><li>Web users  scan text , not read </li></ul><ul><li>Web readers are  selfish ; they...
Creating Online Content: Writing <ul><li>Write in Layers </li></ul><ul><li>Break longer text in sections </li></ul><ul><li...
Creating Online Content: SEO <ul><li>SEO (Search Engine Optimization)  </li></ul><ul><li>Making your website for Google, Y...
Creating Online Content: SEO <ul><li>A final thought: </li></ul>Write for people, not search engines!
Blogging and social media <ul><li>Best Practices </li></ul><ul><li>Where to start? Go where your audience is </li></ul><ul...
Blogging and social media Remember:  Social media is a two-way conversation, create relationships, don’t just promote The ...
Analytics/Measurement Used by many e-commerce companies to measure online results . Many free and inexpensive tools to hel...
Key Takeaways <ul><li>Learn about your audience </li></ul><ul><li>Set measureable goals for success </li></ul><ul><li>Shar...
Questions? <ul><li>Keidra Chaney </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>@kd...
Upcoming SlideShare
Loading in …5
×

Wow 'Em With Your Web Presence - Grassroots Strategies for Online Marketing

465 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
465
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Wow 'Em With Your Web Presence - Grassroots Strategies for Online Marketing

  1. 1. Wow ‘em with your Web Presence! Keidra Chaney, The Web Farm January 20, 2010
  2. 2. Overview <ul><li>Q & A: Terre Houte </li></ul><ul><li>Your Online Presence: Where to Start </li></ul><ul><li>Creating Online Content: Writing </li></ul><ul><li>Creating Online Content: SEO </li></ul><ul><li>Blogs and Social Media </li></ul><ul><li>Analytics and Measurement </li></ul><ul><li>Key Take Aways </li></ul><ul><li>Questions </li></ul>
  3. 3. Your Online Presence: Where to Start? <ul><li>It’s not rocket science! </li></ul><ul><li>New tools for the same strategies. </li></ul><ul><li>Don’t be fearful, be thoughtful! </li></ul><ul><li>It’s just marketing, and you’re the expert ! </li></ul>
  4. 4. Where to Start: Know Your Online Audience (s) <ul><li>Who They Are: </li></ul><ul><li>Age </li></ul><ul><li>Gender </li></ul><ul><li>Income </li></ul><ul><li>Location </li></ul><ul><li>Education </li></ul>
  5. 5. Where to Start: Know Your Online Audience(s) <ul><li>How they see you </li></ul><ul><li>Most/least visited webpages </li></ul><ul><li>How long they stay </li></ul><ul><li>Where they come from </li></ul><ul><li>What they find appealing </li></ul><ul><li>What content is popular or </li></ul><ul><li>unpopular </li></ul>
  6. 6. Where to Start: Know Your Online Audience (s) <ul><li>How they want to hear from you: </li></ul><ul><li>Your website </li></ul><ul><li>email newsletter </li></ul><ul><li>social media </li></ul><ul><li>… maybe print? </li></ul><ul><li>But how do you learn this? </li></ul>
  7. 7. Where to Start: Get to Know Your Audience (s) <ul><li>Surveys </li></ul><ul><li>Focus Groups </li></ul><ul><li>Analytics - using web traffic to learn about visitor behavior </li></ul><ul><li>Testing – get feedback on design and user appeal </li></ul><ul><li>Good News: These tools are cheap and/or free! </li></ul>
  8. 8. Where to Start: Define Your Online Goals <ul><li>Ask yourself: </li></ul><ul><li>“ What do we want people to do when they come to our website ?” </li></ul><ul><li>Buy products? </li></ul><ul><li>Learn more about the organization? </li></ul><ul><li>Sign up as members? </li></ul><ul><li>Communicate/network with other members? </li></ul><ul><li>All of the above? </li></ul>You can have more than one goal!
  9. 9. Creating Online Content: Writing <ul><li>Web users scan text , not read </li></ul><ul><li>Web readers are selfish ; they want to get to the point quick. </li></ul><ul><li>Web readers are restless , they tend to multitask online. </li></ul>from Jakob Nielsen the “guru of Web usability”
  10. 10. Creating Online Content: Writing <ul><li>Write in Layers </li></ul><ul><li>Break longer text in sections </li></ul><ul><li>Use headings and subheadings </li></ul><ul><li>Highlight key text </li></ul><ul><li>block quotes </li></ul><ul><li>lists with bullet points </li></ul><ul><li>use italics (NOT ALL CAPS) for emphasis in sentences </li></ul>
  11. 11. Creating Online Content: SEO <ul><li>SEO (Search Engine Optimization) </li></ul><ul><li>Making your website for Google, Yahoo. Bing, etc. to find your site. </li></ul><ul><li>Avoid jargon. Use tools to help find keywords your visitors would find. </li></ul><ul><li>Avoid “click here.” link words so Google can pick it up. </li></ul><ul><li>Keep headlines short:. Under 65 characters for RSS, Google search results. </li></ul>
  12. 12. Creating Online Content: SEO <ul><li>A final thought: </li></ul>Write for people, not search engines!
  13. 13. Blogging and social media <ul><li>Best Practices </li></ul><ul><li>Where to start? Go where your audience is </li></ul><ul><li>Decide if you have the time/staff to devote to keep up a social media presence and community </li></ul><ul><li>Promote to your audience through existing communications (newsletters, direct mail, email) </li></ul>
  14. 14. Blogging and social media Remember: Social media is a two-way conversation, create relationships, don’t just promote The message is not just yours to control!
  15. 15. Analytics/Measurement Used by many e-commerce companies to measure online results . Many free and inexpensive tools to help small biz and associations Use your goals as a guide!
  16. 16. Key Takeaways <ul><li>Learn about your audience </li></ul><ul><li>Set measureable goals for success </li></ul><ul><li>Share information with designers – it helps! </li></ul><ul><li>Consider how web users read when you create content </li></ul><ul><li>Match social media to your audience/resources </li></ul><ul><li>Remember social media is a conversation </li></ul><ul><li>Measure your results! </li></ul><ul><li>Experiment – and don’t fear failure </li></ul>
  17. 17. Questions? <ul><li>Keidra Chaney </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>@kdc on Twitter </li></ul><ul><li>Thanks! </li></ul>

×