101: Crowdsourcing vs Wisdom of the Crowd
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101: Crowdsourcing vs Wisdom of the Crowd

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A very basic overview of the ideas of crowdsourcing vs wisdom of the crowds.

A very basic overview of the ideas of crowdsourcing vs wisdom of the crowds.

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101: Crowdsourcing vs Wisdom of the Crowd Presentation Transcript

  • 1. crowdsourcing vs wisdom of the crowd (aka swarm intelligence, collective intelligence)
  • 2. Crowdsourcing: “Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” Jeff Howe, WIRED, June 2006
  • 3. Wisdom of the Crowd: the process of taking into account the collective opinion of a group of individuals rather than a single expert to answer a question. phrased by James Surowiecki (2004)
  • 4. both:
  • 5. are phenomena of people working together through the web
  • 6. turn consumers into producers
  • 7. can work anonymously (need no recognized authorship, but it helps)
  • 8. So what’s the difference?
  • 9. crowdsourcing can enable wisdom of the crowd (but doesn’t have to)
  • 10. “Help me sell photos!”
  • 11. Crowdsourcing • is a process • goal: distributing workload from one to many individuals • derives meaning from implicit behavior (“I’m bookmarking this for myself, but others can use it”) • fairly simple (& pretty dumb)
  • 12. Crowdsourcing examples • social bookmarking (del.icio.us) • Amazon Mechanical Turk • (viral) marketing
  • 13. Crowdsourcing looks like
  • 14. Problems? • quality control • needs critical mass • motivation • ownership & authorship • ethics and economics (unpaid labor, anyone?)
  • 15. Wisdom of the crowd • is a goal (rather than process) • aims at less, but better output • aggregates individual knowledge • diamond in the rough (find the smartest bits) • four-eyes principle (find the errors)
  • 16. Wisdom of the crowd • smarter, tougher (needs community, moderation) • needs explicit action (“Let’s solve this problem together”)
  • 17. 4 Key conditions • Diversity of opinion (each person should have private information, at least opinion) • Independence (individuals’ opinions mustn’t be determined by those around them) • Decentralization (people are able to specialize and draw on local knowledge) • Aggregation (mechanism to turn individual judgement into collective decisions) Source: James Surowiecki, The Wisdom of Crowds
  • 18. Wisdom of the crowd examples • Wikipedia • Yahoo Answers • Who Wants To Be A Millionaire audience poll
  • 19. WotC looks like
  • 20. Problems? • quality control • critical mass • vandalism • hidden agendas • ownership & authorship
  • 21. Questions? (now would be a good time to ask them)
  • 22. Thanks! More questions? Peter Bihr peter@thewavingcat.com twitter.com/thewavingcat