Essentials of services marketing test bank lovelock 9789810679958 9810679955
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  • 1. Essentials of Services Marketing Test Bank Lovelock 9789810679958 9810679955 ISBN13: 9789810679958 ISBN10: 9810679955 Please Scroll Down to 3rd PAGE
  • 2. Essentials of Services Marketing Test Bank Lovelock 9789810679958 9810679955 ISBN13: 9789810679958 ISBN10: 9810679955 Please Scroll Down to 3rd PAGE
  • 3. Essentials of Services Marketing Test Bank Lovelock 9789810679958 9810679955 ISBN13: 9789810679958 ISBN10: 9810679955 Please Scroll Down to 3rd PAGE
  • 4. Click Here to Download! Essentials of Services Marketing Test Bank Lovelock 9789810679958 9810679955 ISBN13: 9789810679958 ISBN10: 9810679955 ---------------------------------------------- ISBN13: 9789810679958 ----------------------------------------------- ISBN10: 9810679955 ----------------------------------------------- The Test Bank :: Provides you with test questions that professors use on the exams right out of this test bank. :: Provides you with accurate answers to the Solution questions, evens and odds. :: Is a great investment toward graduation. :: The digital download allows for immediate delivery or same day email delivery. :: Average student sees an increase of two letter grades with Test banks/Solutions Manual :: Multiple choice, True/false, Fill in the blank, Solve, Matching & Essay/short answer are all included. The item you are looking at is Essentials of Services Marketing Test Bank Lovelock 9789810679958 9810679955 Table of Contents Part I: Understanding Service Products, Consumers and Markets Ch 1: Introduction to Services Marketing
  • 5. Ch 2: Consumer Behavior in a Services Context Ch 3: Positioning Services in Competitive Markets Part II: Applying the 4Ps to Services Ch 4: Developing the Service Concept: Core and Supplementary Elements Ch 5: Distributing Service Through Physical and Electronic Channels Ch 6: Setting Prices and Implementing Revenue Management Ch 7: Promoting Services and Educating Customers Part III: Managing the Customer Interface Ch 8: Developing and Managing Service Processes Ch 9: Balancing Demand Against Productive Capacity Ch 10: Crafting the Service Environment Ch 11: Managing People for Service Advantage Part IV: Implementing Profitable Service Strategies Ch 12: Managing Relationships and Building Loyalty Ch 13: Complaint Handling and Service Recovery Ch 14: Improving Service Quality and Productivity Ch 15: Organizing for Change Management and Service Leadership Cases Case 1: Sullivan Ford Auto World Case 2: Four Customers in Search of Solutions Case 3: Banyan Tree: Branding the Intangible Case 4: Ginger: Smart BasicsTM Case 5: Managing Word-of-Mouth: The Referral Incentive Program that Backfired Case 6: Capital One: Launching a Mass Media Campaign Case 7: Revenue Management of Gondola: Maintaining the Balance Between Tradition and Revenue Case 8: The Accra Beach Hotel: Block Booking of Capacity During a Peak Period Case 9: Aussie Pooch Mobile Case 10: Biometrics Meets Service Case 11: Shouldice Hospital Limited (Abridged) Case 12: Red Lobster Case 13: Menton Bank Case 14: Dr. Mahalee Goes to London Case 15: GoodLife Fitness Clubs
  • 6. Click Here to Download! Case 16: Customer Asset Management at DHL in Asia Case 17: The Complaint Letter Case 18: The Accellion Service Guarantee Case 19: Using Technology to Revolutionize the Library Experience of Singaporean Readers Case 20: Dr Beckett’s Dental Office