Sh*t Happens: Crisis Communications in the Digital Age - Top 5 PR Blunders

782 views

Published on

How do you recover from a PR blunder of epic proportions while everyone is watching? Nonprofit organizations rely on their reputations to maintain strong relationships with donors, supporters and allies. A few wrong actions or words can change all of that in the blink of a “click” and put your organization in jeopardy.

At NYC Social Media Week 2013, Vanessa Wakeman, CEO of The Wakeman Agency explored 5 major PR blunders that played out in traditional news outlets and social media in 2012.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
782
On SlideShare
0
From Embeds
0
Number of Embeds
175
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sh*t Happens: Crisis Communications in the Digital Age - Top 5 PR Blunders

  1. 1. SH*T HAPPENS:CRISIS COMMUNICATIONS IN THE DIGITAL AGE VANESSA WAKEMAN, CEO THE WAKEMAN AGENCY @WAKEMANAGENCY #SMWITHAPPENS @VANESSAWAKEMAN
  2. 2. TOP 5 PR BLUNDERS Komen #SMWITHAPPENS
  3. 3. TOP 5 PR BLUNDERS KomenImage from emupublicrelations.wordpress.com #SMWITHAPPENS
  4. 4. TOP 5 PR BLUNDERSLIPADuringHurricaneSandy #SMWITHAPPENS
  5. 5. TOP 5 PR BLUNDERSLIPADuringHurricaneSandy #SMWITHAPPENS
  6. 6. TOP 5 PR BLUNDERS The GOP #SMWITHAPPENS
  7. 7. TOP 5 PR BLUNDERS The GOP#SMWITHAPPENS
  8. 8. TOP 5 PR BLUNDERSInstagram Change inTerms of Service Change #SMWITHAPPENS
  9. 9. TOP 5 PR BLUNDERSInstagram Change inTerms of Service Change #SMWITHAPPENS
  10. 10. TOP 5 PR BLUNDERSLance Armstrong #SMWITHAPPENS
  11. 11. TOP 5 PR BLUNDERSLance Armstrong #SMWITHAPPENS
  12. 12. HONORABLE MENTIONS#SMWITHAPPENS
  13. 13. VANESSA WAKEMAN CEO THE WAKEMAN QUESTIONS? AGENCY CONTACT US! @WAKEMANAGENCY @VANESSAWAKEMANWWW.THEWAKEMANAGENCY.COM #SMWITHAPPENS

×