Mobtzu eurojackpot concept presentatie

1. confidential
mobile apps for brands
1
mobile concept

2. loten verkopen,
herhaal gebruik stimuleren
en database verrijken
doelstellingen

3. functioneel, gericht op mannen,
aantrekkelijk voor jongeren,
vanuit de consumer benefits,
direct meespelen vanuit de app
randvoorwaarden
vanuit eurojackpot

4. native,
voor iphone en android, vanuit 1
backoffice op bestaande api
technische randvoorwaarden
vanuit eurojackpot

5. kans op héél, héél veel geld,
minimaal 10 miljoen te winnen,
kan oplopen tot 90 miljoen,
elke vrijdag, slechts 2 euro per lot
eurojackpot
in het kort

6. extreem veel geld winnen
en
lage aanschafprijs
eurojackpot
nog korter

7. confidential
mobile apps for brands
ecosystem of me

8. confidential
mobile apps for brands
8
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
ecosystem of me

9. confidential
mobile apps for brands
9
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
ecosystem of me

10. confidential
mobile apps for brands
visual design &
how things work
platforms service /
utility
native hybrid touch web instant relevance context
consistent
trust
worthy
playful

11. in 1 oogopslag zien hoe hoog de jackpot is,
naadloos loten kunnen kopen vanuit de app,
een persoonlijk overzicht van gewonnen prijzen,
notificaties als de jackpot wordt verhoogd
en 24 uur voor de trekking.
key functional
principles

12. een optimistische en weelderige uitstraling,
de user voelt zich een winnaar vanaf het begin,
het is aantrekkelijk om herhaald deel te nemen,
snel, leuk en een ervaring die je wilt delen,
kleine interface verrassingen die joy brengen
key design
principles

13. de doelgroep wil niets missen
en checked constant:
social, messaging, video, gamen, nieuws, e-mail
mobile
strategie

14. maak de eurojackpot de makkelijkste
mobiele loterij die moet checken
als je veel, heel veel wilt winnen
mobile
strategie

15. confidential
mobile apps for brands
mobile strategie
feel
- maak het persoonlijk
- dit is een app voor winnaars
- dit is te gemakkelijk
- ik kan wanneer ik wil en waar ik wil meedoen
- mobiel centraal
- maar 2 euro
- kans op 90 miljoen kost me nog geen
minuut
-kopen in zo min mogelijk stappen
-regelmatig checken hoeveel ik deze week
kan winnen
-saldo opladen
act
think
feel
- het is echt de
makkelijkste
manier om rijk
te worden
- loten kopen,
automatisch
spelen
- wow! Coole
loterij

16. confidential
mobile apps for brands
this is a really big quote to
emphasize the importance
of mobile
16
design schermen

17. confidential
mobile apps for brands
this is a really big quote to
emphasize the importance
of mobile
17
design schermen

18. confidential
mobile apps for brands
18
EUROJACKPOT
90MILJOEN
i
ICON ICON ICON
MIJN LOTEN MIJN CREDITS VERKOOPPUNTEN
DIRECT BESTELLEN >ICON
EUROJACKPOT
3:DAGEN
i
ICON ICON ICON
MIJN LOTEN MIJN CREDITS VERKOOPPUNTEN
DIRECT BESTELLEN >ICON
EUROJACKPOT
DEEL DIT EN ONTVANG
EEN GRATIS LOT!
i
ICON ICON ICON
MIJN LOTEN MIJN CREDITS VERKOOPPUNTEN
DIRECT BESTELLEN >ICON
03UREN
FB TW MAIL
DASHBOARD
een slideshow startend tussen
actuele jackpot stand, countdown
tot trekking, een actie.
QUICK JUMPS
3 icons om naar je loten te gaan,
je gewonnen prijzen en
verkooppunten in de buurt
DIRECT BESTELLEN
met de direct bestellen button
ga je meteen het bestelproces
in.
hieronder
navigatie
items als
spelvoorwaar
den,
disclaimer en
settings

19. confidential
mobile apps for brands
19
MIJN LOTEN i
1. LOTEN BESTELLEN >ICON
BESTELLEN i TREKKINGEN i
ICON ICON ICON
MIJN LOTEN MIJN CREDITS NOG EEN LOT
3. BETAALOVERZICHT >ICON
MIJN LOTEN
hier staan je loten waarmee in de
huidige trekking meedoet. je kunt
ook direct extra loten bestellen
BESTELLEN
je krijgt een random getallen reeks
die je handmatig kunt wijzigen of
random wijzigen.
TREKKINGEN
hier vul je het aantal trekkingen
in. deze staat standaard op 12.
TERUG TERUG TERUG
EUROJACKPOT LOT
14 43 44 01 19
05 02
2 BONUSGETALLEN
JE SPEELT MEE VOOR
90 MILJOEN MET 3 LOTEN
EUROJACKPOT LOT
14 43 44 01 19
05 02
2 BONUSGETALLEN
ICON ICON
RANDOMIZE VASTE NUMMERS NOG EEN LOT
2. AANTAL TREKKINGEN >ICON
+
12TREKKINGEN
>>

20. confidential
mobile apps for brands
20
MIJN CREDITS i MIJN CREDITS i
ICON ICON
MIJN LOTEN SALDO OPHOGEN VERKOOPPUNTEN
DIRECT BESTELLEN >ICON
MIJN CREDITS i
ICON ICON
MIJN LOTEN SALDO OPHOGEN VERKOOPPUNTEN
DIRECT BESTELLEN >ICON
MIJN CREDITS
hier kun je je saldo bekijken en
ook ophogen.
REEDS GEWONNEN
ook zie je binnen de slider wat je
reeds gewonnen hebt en kun je
direct loten bestellen
DE HUIDIGE JACKPOT
ook hier zie je huidige jackpot
terugkomen
DIRECT BESTELLEN >ICON
ICON ICON
MIJN LOTEN SALDO OPHOGEN VERKOOPPUNTEN
€ 30,-CREDITS
+
€ 10,-REEDS GEWONNEN
90MILJOEN
+ +

21. confidential
mobile apps for brands
21
keyscreens native
appflowHOME SCREEN
MOBILE
TOUCH
WEB
MOBILE
TOUCH
WEB
SETTINGS
DISCLAIMER
PRIVACY
ABOUT
CURRENT
LOCATION
VERKOOP
PUNTEN
user ontvangt
notificaties voor
een nieuwe
jackpot stand en
last minute loten
24 uur voor de
trekking

22. confidential
mobile apps for brands
22
be relevant, be playful

23. 23
thank youjerry lieveld
founder & creative director
vincent koopmans
design director

24. 24
app development process

25. 24
app development process
Why does mobile matter for your business?
Business objectives
Business constraints (time/budget)
Where should we focus?
Exceeding service / Entertainment
Business
objectives
1.

26. 24
app development process
Why does mobile matter for your business?
Business objectives
Business constraints (time/budget)
Where should we focus?
Exceeding service / Entertainment
Business
objectives
1.
What are people doing with their apps and devices?
What needs and wants do they have?
When can we be relevant?
Insights
2.

27. 24
app development process
Why does mobile matter for your business?
Business objectives
Business constraints (time/budget)
Where should we focus?
Exceeding service / Entertainment
Business
objectives
1.
Where can your app align with these needs?
Which insights present the best opportunities?
Concept
Transcript
3.
What are people doing with their apps and devices?
What needs and wants do they have?
When can we be relevant?
Insights
2.

28. 24
app development process
Why does mobile matter for your business?
Business objectives
Business constraints (time/budget)
Where should we focus?
Exceeding service / Entertainment
Business
objectives
1.
How do we achieve the best user experience while aligning with business
objectives and insights?
How do we bring delight and be playful
Concept
Design
4.
Where can your app align with these needs?
Which insights present the best opportunities?
Concept
Transcript
3.
What are people doing with their apps and devices?
What needs and wants do they have?
When can we be relevant?
Insights
2.

29. 24
app development process
Why does mobile matter for your business?
Business objectives
Business constraints (time/budget)
Where should we focus?
Exceeding service / Entertainment
Business
objectives
1.
When can these concepts be executed?
What platforms and how delivered to market?
Which markets?
How will they be measured?
How will they be promoted?
Planning
Production
5.
How do we achieve the best user experience while aligning with business
objectives and insights?
How do we bring delight and be playful
Concept
Design
4.
Where can your app align with these needs?
Which insights present the best opportunities?
Concept
Transcript
3.
What are people doing with their apps and devices?
What needs and wants do they have?
When can we be relevant?
Insights
2.

30. 24
app development process
Why does mobile matter for your business?
Business objectives
Business constraints (time/budget)
Where should we focus?
Exceeding service / Entertainment
Business
objectives
1.
How is this version doing?
How visible are we?
How are we reviewed?
Launch
6.
When can these concepts be executed?
What platforms and how delivered to market?
Which markets?
How will they be measured?
How will they be promoted?
Planning
Production
5.
How do we achieve the best user experience while aligning with business
objectives and insights?
How do we bring delight and be playful
Concept
Design
4.
Where can your app align with these needs?
Which insights present the best opportunities?
Concept
Transcript
3.
What are people doing with their apps and devices?
What needs and wants do they have?
When can we be relevant?
Insights
2.

31. 24
app development process
Why does mobile matter for your business?
Business objectives
Business constraints (time/budget)
Where should we focus?
Exceeding service / Entertainment
Business
objectives
1.
How did they do?
What can we learn for the next time?
When to plan for an update
Evaluation
7.
How is this version doing?
How visible are we?
How are we reviewed?
Launch
6.
When can these concepts be executed?
What platforms and how delivered to market?
Which markets?
How will they be measured?
How will they be promoted?
Planning
Production
5.
How do we achieve the best user experience while aligning with business
objectives and insights?
How do we bring delight and be playful
Concept
Design
4.
Where can your app align with these needs?
Which insights present the best opportunities?
Concept
Transcript
3.
What are people doing with their apps and devices?
What needs and wants do they have?
When can we be relevant?
Insights
2.

32. 24
app development process
Why does mobile matter for your business?
Business objectives
Business constraints (time/budget)
Where should we focus?
Exceeding service / Entertainment
Business
objectives
1.
How did they do?
What can we learn for the next time?
When to plan for an update
Evaluation
7.
How is this version doing?
How visible are we?
How are we reviewed?
Launch
6.
When can these concepts be executed?
What platforms and how delivered to market?
Which markets?
How will they be measured?
How will they be promoted?
Planning
Production
5.
How do we achieve the best user experience while aligning with business
objectives and insights?
How do we bring delight and be playful
Concept
Design
4.
Where can your app align with these needs?
Which insights present the best opportunities?
Concept
Transcript
3.
What are people doing with their apps and devices?
What needs and wants do they have?
When can we be relevant?
Insights
2.