Role of Media

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சமூகத்தில் ஊடகங்களின் பங்கு

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Role of Media

  1. 1. ROLE OF MEDIA
  2. 2. Importance of media <ul><li>Media is the most popular tool of communication </li></ul><ul><li>The word global village has been given to the world just because of media. </li></ul><ul><li>Importance of media in nation building cannot be neglected. </li></ul>
  3. 3. Importance of media <ul><li>Media is very integral part of our lives therefore they generate popular interest and debate about any social problem. </li></ul>
  4. 4. Advantages of media <ul><li>Helps in getting awareness about the world. </li></ul><ul><li>Helps in bringing the world together. </li></ul><ul><li>Cheap way of communication. </li></ul><ul><li>People know what is wrong and right. </li></ul><ul><li>Helps in research and analysis. </li></ul><ul><li>Entertain people. </li></ul><ul><li>Advertisement has been made very easy. </li></ul>
  5. 5. DISADVANTAGES ?
  6. 6. Just….
  7. 7. Impact of media in society <ul><li>The media,known as the fourth pillar of democracy has a huge impact on society. </li></ul><ul><li>There are both positive and negative impacts media has on society. </li></ul><ul><li>Some are media effects are changes in: </li></ul><ul><li>.knowledge </li></ul><ul><li>.Attitude </li></ul><ul><li>.behaviour </li></ul>
  8. 8. Role of Media in Society <ul><li>Flow of information </li></ul><ul><li>Interpreter of information </li></ul><ul><li>Watchdog function </li></ul>
  9. 10. Duty and Responsibility of Media <ul><li>It should be truthful,fair and objective </li></ul><ul><li>It should follow agreed codes of ethics and professional conducts. </li></ul><ul><li>It should represent the public and should speak for them </li></ul>
  10. 11. Powerful strength of media <ul><li>Ability to bring the change both on a social and government level is the most powerful strength of media in any society, </li></ul>
  11. 12. Our responsibility <ul><li>We should seriously think about the revolutionary changes in the media and work for the improvement and better future of this sector. </li></ul>
  12. 15. ComeTomorrow No…Don’t worry..

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