Power of Email Marketing

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  • 1. © 2012
  • 2. Owner The URL Dr. 2 © 2012
  • 3. 3 © 2012
  • 4. Email Marketing Social Campaigns SaveLocal SinglePlatform Online Survey Send personalized email newsletters and expand your audience with our list-building tools. 4 EventSpot Manage your events online: send invites, create an event homepage, and promote registration. Turn fans into customers with coupons, downloads, and contest on Facebook and get new likes and email sign-ups. Reward loyal customers with shareable local deals and capture contact info every time you sell. Get found by millions online and manage your business info across the web, all from one place. Transform your communications into conversations with online surveys and polls. © 2012
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  • 7. at its core, marketing is about eliciting a physical and measureable RESPONSE 7 © 2012
  • 8. 1. Define an audience 2. run a campaign that targets those people 3. Elicit a physical, measurable response 8 © 2012
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  • 15. * Direct Marketing Association 15 © 2013
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  • 19. traditional marketing new marketing find find convert keep convert keep “Flip The Funnel: Retention is the New Acquisition” -- Joe Jaffe (@jaffejuice) 19 © 2012
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  • 28. what should I write about? when should I send my email? how do I get it opened? 28 © 2012
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  • 39. SECONDS 39 WORDS TODAY © 2012
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  • 41. don’t do this March Newsletter Joe’s Pet Store Newsletter Children’s Classes 41 do this instead Tomorrow: Need 3 Hammers – Can You Help 3 Tips: help your dog beat the heat Limited Spaces available for Children’s Classes © 2012
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  • 51. Outsold 3-1 51 © 2012
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  • 56. •  Simple Share •  Automatic Welcome Emails •  Autoresponders © 2012
  • 57. •  Use conversational copy •  Include photos of people: you, your staff, etc. •  Once in a while, pull back the curtain –  “I’m running in a 5K” –  “Here’s my dog at the park” 57 © 2012
  • 58. KimMerrittButler TheURLdr. © 2012