Halfmoon YogaHalfmoon Yoga
B•B•Q
How to Market Your Small
Business in 2014
A framework for small businesses
and organizati...
Marketing has changed
Goals and objectives
4 Pillars of Marketing Success
Get found (discoverability)
Nurture relationship...
Marketing | Goals & objectives | 4 pillars | Next steps
Marketing
You have an advantage
You can be your authentic self
marketing
Marketing
At its core, marketing is about
eliciting a physical and measureable
response
Marketing
It’s pretty simple
1. Define an audience 2. Run a campaign that
targets those people
3. Elicit a physical, measu...
Marketing
Marketing has changed.
Find
Marketing then. Marketing now.
Convert
Keep
© Constant Contact 2012
Marketing
Engagement marketing
~10%
New
business
~90%
Current
customers
Marketing
Engagement marketing
new
business
~90%
Word of mouth
~10%
New prospects
New
business
Marketing
Engagement marketing
~9%
Word of mouth
~1%
New prospects
~90%
Current
customers
Marketing
Engagement marketing
is marketing for the other 99%
99%
Marketing
Engagement is the new word of mouth
20
Marketing
Small business
marketing
isn’t
Color schemes
Catchy slogans
Super Bowl ads
“Pretty” emails
Marketing
Small business
marketing
is
Getting
measureable
results
Delivering on
your promise
Nurturing
relationships
Marketing | Goals & objectives | 4 pillars | Next steps
Goals & objectives
Marketing goals
new customers, donorsReach
repeat business, supportDrive
leads and relationshipsNurture...
Goals & objectives
Get more specific with objectives
donations this monthDrive
content to tradeshow leadsDeliver
seats on ...
Goals & objectives
Get more specific with objectives
seats on a SundayFill
Goals & objectives
Is it a good objective?
Three questions to ask
Will achieving this
objective help my
business grow?
1 2...
Marketing | Goals & objectives | 4 pillars | Next steps
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
de...
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
de...
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
de...
Engagement
marketing
List growth &
management
Loyalty
Permission
CAN-SPAM
compliance
THANK
YOU
Bonus
Of fer!
4 Pillars
New...
Results &
reporting
Analytics –
“so what?”
Adjustment
and iteration
Hypothesis
testing
Newsletters &
Announcements
Feedbac...
4 Pillars
Getting Found &
Discoverability
Engage &
Nurture
Relationships
Campaigns That
Drive Action
Analytics &
Making
De...
Marketing | Goals & objectives | 4 pillars | Next steps
Next steps
This is important
Next steps
You can do this!
Next steps
Start where you are
And where your customers and
relationships are.
SAVE!
Halfmoon YogaHalfmoon Yoga
B•B•Q
© 2014
Next Steps
Want help?
www.TheURLdr.com
The URL Dr. is your partner
in online marke...
Halfmoon YogaHalfmoon Yoga
B•B•Q
© 2014
email survey promos events
www.TheURLdr.com
Halfmoon YogaHalfmoon Yoga
B•B•Q
Halfmoon YogaHalfmoon Yoga
B•B•Q
Halfmoon YogaHalfmoon Yoga
B•B•Q
Win the chance for your small business
to be on the radio
To Enter:
Like The URL Dr.’s Fa...
Halfmoon YogaHalfmoon Yoga
B•B•Q
© 2014
Next Steps
Get started today…
www.TheURLdr.com
30 day money back guarantee
Halfmoon YogaHalfmoon Yoga
B•B•Q
Get started today…
www.TheURLdr.com
Constant Contact Toolkit
Win a Radio Spot
www.faceboo...
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How to Market Your Small Business in 2014

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View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/

Learn core marketing concepts that will help you understand how to make your small business or organization be more effective online. From the 4 pillars of marketing success to tips to make your marketing mobile-friendly, you’ll learn how today’s marketing techniques, can help you grow.

Small businesses and organizations need to be as effective as possible in their marketing efforts. But with so many different types of marketing activities to choose from, they often miss some of the important, core marketing concepts that will help them understand why those activities are so important and which ones would be the most effective for their unique situation. In this presentation, you’ll learn core concepts in online marketing and how a little bit of marketing knowledge can go a long way.

You'll learn:
What marketing in 2014, really is (and isn’t).
How marketing has changed in the past 10 to 20 years in ways that benefit small businesses.
How you must set goals and objectives for your marketing efforts.
The 4 Pillars of Marketing Success – a framework that shows how different marketing activities all fit together, and can be easily implemented by small businesses.
It’s ok to start small. Learn ideas for where to begin.

Start to build a foundation of marketing knowledge today.

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How to Market Your Small Business in 2014

  1. 1. Halfmoon YogaHalfmoon Yoga B•B•Q How to Market Your Small Business in 2014 A framework for small businesses and organizations. © 2014
  2. 2. Marketing has changed Goals and objectives 4 Pillars of Marketing Success Get found (discoverability) Nurture relationships, grow your lists, increase loyalty Use campaigns that drive action Analytics and decision-making Next steps Agenda
  3. 3. Marketing | Goals & objectives | 4 pillars | Next steps
  4. 4. Marketing You have an advantage You can be your authentic self
  5. 5. marketing Marketing At its core, marketing is about eliciting a physical and measureable response
  6. 6. Marketing It’s pretty simple 1. Define an audience 2. Run a campaign that targets those people 3. Elicit a physical, measurable response
  7. 7. Marketing Marketing has changed. Find Marketing then. Marketing now. Convert Keep
  8. 8. © Constant Contact 2012 Marketing Engagement marketing ~10% New business ~90% Current customers
  9. 9. Marketing Engagement marketing new business ~90% Word of mouth ~10% New prospects New business
  10. 10. Marketing Engagement marketing ~9% Word of mouth ~1% New prospects ~90% Current customers
  11. 11. Marketing Engagement marketing is marketing for the other 99% 99%
  12. 12. Marketing Engagement is the new word of mouth
  13. 13. 20 Marketing Small business marketing isn’t Color schemes Catchy slogans Super Bowl ads “Pretty” emails
  14. 14. Marketing Small business marketing is Getting measureable results Delivering on your promise Nurturing relationships
  15. 15. Marketing | Goals & objectives | 4 pillars | Next steps
  16. 16. Goals & objectives Marketing goals new customers, donorsReach repeat business, supportDrive leads and relationshipsNurture members, advocates, volunteers Engage donations, revenueIncrease
  17. 17. Goals & objectives Get more specific with objectives donations this monthDrive content to tradeshow leadsDeliver seats on a SundayFill
  18. 18. Goals & objectives Get more specific with objectives seats on a SundayFill
  19. 19. Goals & objectives Is it a good objective? Three questions to ask Will achieving this objective help my business grow? 1 2 Is this objective attainable? 3 How will I measure it, or my progress towards it?
  20. 20. Marketing | Goals & objectives | 4 pillars | Next steps
  21. 21. 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions
  22. 22. 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions Mobile Search & SEO Social Listings
  23. 23. 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions Engagement marketing List growth & management Loyalty Permission CAN-SPAM compliance THANK YOU Bonus Of fer! Mobile Search & SEO Social Listings
  24. 24. Engagement marketing List growth & management Loyalty Permission CAN-SPAM compliance THANK YOU Bonus Of fer! 4 Pillars Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registration Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions Mobile Search & SEO Social Listings
  25. 25. Results & reporting Analytics – “so what?” Adjustment and iteration Hypothesis testing Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registration Engagement marketing List growth & management Loyalty Permission CAN-SPAM compliance THANK YOU Bonus Of fer! 4 Pillars Getting Found & Discoverability Engage & Nurture Relationships Campaigns That Drive Action Analytics & Making Decisions ? Mobile Search & SEO Social Listings
  26. 26. 4 Pillars Getting Found & Discoverability Engage & Nurture Relationships Campaigns That Drive Action Analytics & Making Decisions Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registration Engagement marketing List growth & management Loyalty Permission CAN-SPAM compliance THANK YOU Bonus Of fer! Results & reporting Analytics – “so what?” Adjustment and iteration Hypothesis testing? Mobile Search & SEO Social Listings
  27. 27. Marketing | Goals & objectives | 4 pillars | Next steps
  28. 28. Next steps This is important
  29. 29. Next steps You can do this!
  30. 30. Next steps Start where you are And where your customers and relationships are. SAVE!
  31. 31. Halfmoon YogaHalfmoon Yoga B•B•Q © 2014 Next Steps Want help? www.TheURLdr.com The URL Dr. is your partner in online marketing & web design
  32. 32. Halfmoon YogaHalfmoon Yoga B•B•Q © 2014 email survey promos events www.TheURLdr.com
  33. 33. Halfmoon YogaHalfmoon Yoga B•B•Q
  34. 34. Halfmoon YogaHalfmoon Yoga B•B•Q
  35. 35. Halfmoon YogaHalfmoon Yoga B•B•Q Win the chance for your small business to be on the radio To Enter: Like The URL Dr.’s Facebook page
  36. 36. Halfmoon YogaHalfmoon Yoga B•B•Q © 2014 Next Steps Get started today… www.TheURLdr.com 30 day money back guarantee
  37. 37. Halfmoon YogaHalfmoon Yoga B•B•Q Get started today… www.TheURLdr.com Constant Contact Toolkit Win a Radio Spot www.facebook.com/theurldr for your small business © 2014 Want help? 301-363-2710 The URL Dr. is your partner… KimButler@TheURLdr.com TheURLdr @TheURLdr
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