Grow Your Business Mini Seminar

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Grow Your Business Mini Seminar

  1. 1. © 2013
  2. 2. © 2013
  3. 3. © 2013
  4. 4. Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Email Marketing Social Campaigns SaveLocal Send personalized email newsletters and expand your audience with our list-building tools. 4 EventSpot Manage your events online: send invites, create an event homepage, and promote registration. Turn fans into customers with coupons, downloads, and contest on Facebook and get new likes and email sign-ups. Reward loyal customers with shareable local deals and capture contact info every time you sell. Single Platform Online Survey Get found by millions online and manage your business info across the web, all from one place. Transform your communications into conversations with online surveys and polls. © 2013
  5. 5. GOALS + OBJECTIVES 5 CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY © 2013
  6. 6. GOALS + OBJECTIVES 6 CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY © 2013
  7. 7. find convert convert keep “Flip The Funnel: Retention is the New Acquisition” -- Joe Jaffe (@jaffejuice) GOALS + OBJECTIVES 7 CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY © 2013
  8. 8. the new word-of-mouth is ENGAGEMENT GOALS + OBJECTIVES 8 CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY © 2013
  9. 9. GOALS + OBJECTIVES 9 CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY © 2013
  10. 10. is it ENOUGH to just look good? GOALS + OBJECTIVES 10 CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY © 2013
  11. 11. at its core, marketing is about eliciting a physical and measureable RESPONSE GOALS + OBJECTIVES 11 CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY © 2013
  12. 12. an agenda and framework for marketing that works 1 set marketing GOALS and OBJECTIVES 2 3 12 run CAMPAIGNS on the CHANNELS that matter get measurable RESULTS © 2013
  13. 13. an agenda and framework for marketing that works 1 set marketing GOALS and OBJECTIVES 2 3 13 run CAMPAIGNS on the CHANNELS that matter get measurable RESULTS © 2013
  14. 14. INTRODUCTION 14 GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY © 2013
  15. 15. INTRODUCTION 15 GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY © 2013
  16. 16. INTRODUCTION 16 GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY © 2013
  17. 17. INTRODUCTION 17 GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY © 2013
  18. 18. INTRODUCTION 18 GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY © 2013
  19. 19. INTRODUCTION 19 GOALS + OBJECTIVES CAMPAIGNS RESULTS TOOLS SUMMARY © 2013
  20. 20. INTRODUCTION 20 GOALS + OBJECTIVES CAMPAIGNS RESULTS TOOLS SUMMARY © 2013
  21. 21. INTRODUCTION 21 GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY © 2013
  22. 22. INTRODUCTION 22 GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY © 2013
  23. 23. INTRODUCTION 23 GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY © 2013
  24. 24. SECONDS INTRODUCTION 24 GOALS + OBJECTIVES WORDS CHANNELS TODAY RESULTS TOOLS SUMMARY © 2013
  25. 25. $5 free to be naughty…or nice? [burrito restaurant chain] Low Cost + High Value = Good News [B2B marketing services provider] Daily Alert – “Bunnies are Evil” [on-line t-shirt printer] $5 for your thoughts? [survey request from pet goods retailer] An Exclusive Look at Life on the Red Carpet [nonprofit event update] INTRODUCTION 25 GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY © 2013
  26. 26. INTRODUCTION 26 GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY © 2013
  27. 27. INTRODUCTION 27 GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY © 2013
  28. 28. an agenda and framework for marketing that works 1 set marketing GOALS and OBJECTIVES 2 3 28 run CAMPAIGNS on the CHANNELS that matter get measurable RESULTS © 2013
  29. 29. INTRODUCTION 29 GOALS + OBJECTIVES CAMPAIGNS CHANNELS TOOLS SUMMARY © 2013
  30. 30. INTRODUCTION 30 GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS SUMMARY © 2013
  31. 31. INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS SUMMARY © 2013
  32. 32. INTRODUCTION 32 GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS © 2013
  33. 33. 33 © 2013

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