Your SlideShare is downloading. ×

The Untz - Pitch Deck

340

Published on

Our mission is to provide fans of electronic dance music an up-to-date, comprehensive, and user-friendly website, which generates large volumes of targeted, engaged traffic for advertisers

Our mission is to provide fans of electronic dance music an up-to-date, comprehensive, and user-friendly website, which generates large volumes of targeted, engaged traffic for advertisers

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
340
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE UNTZ – PITCH DECK (WWW.THEUNTZ.COM) AVI GALLANT - FOUNDING PARTNER 178 DAFFODIL CIRCLE VALLEJO, CA 94591 (707) 567-5423 AVI@THEUNTZ.COM
  • 2. Mission StatementProvide fans of Electronic Dance Music a comprehensive and easy to usewebsite, which generates large volumes of targeted, engaged traffic for advertisers
  • 3. The Problem• Blogs offer limited content, features, and functionality• Majority focus on regional geographic areas or sub-genres of EDM
  • 4. The Solution A Comprehensive Website Targeting Fans in the USA• Daily News Updates• Exclusive Music• Tour Dates & Tickets• Event Database and Search• Interviews• Wires, Previews & Reviews• Music Discovery Features• Fan & Artist Contests• Artist & Promoter Profiles• Social Media Integration
  • 5. Market Analysis64 Million Electronic Dance Music fans in the USA• The biggest EDM track of last year (Avicii‟s „Le7els‟) had 150 million global views/plays via digital platforms including YouTube.• Two million fans projected to attend EDM events in the USAFour Billion dollars spent on the EDM industry globally• Top 10 DJs grossed over $100 Million in the last 12 Months• EDM was the highest growing mainstream genre in the U.S. last year, with year-over-year digital music sales increasing 42%Strategic Industry Acquisitions (Last 6 Months)• Robert Sillerman (SFX Entertainment) purchases Disco Donnie and Dayglow - “Expects his company to spend $1 billion on dance music promoter acquisitions”• Live Nation buys Cream Holdings and Hard Events
  • 6. Sales Channels Revenue by Sales Channel 100% Events 90% 80% 70% 60% WebsiteMerch Ticketing 50% Advertising 40% 30% 20% Digital 10% Music 0% 2013 2014 2015 2016 2017
  • 7. Marketing Viral Social Media Street Team Content Sponsorships Exclusive & Media Music Partnerships Search Engine Facebook & Optimization Google (SEO) Advertising
  • 8. CompetitionResident • Content targeted to fans in the UK and EuropeAdvisor • No office location in the United States • Limited content, feature set, and functionalityEDM Blogs • Majority focus on regional geographic areas or sub-genres of EDM such as Dubstep or Trance • Recently raised $1 Million from KPCB, Index DJZ Ventures, True Ventures, and Google Ventures • Scheduled launch date of October 31, 2012
  • 9. Management Team Avi Gallant Matthew Thomas Anand Harsh Jeremy Postlethwaite (CEO/CFO) (COO) (CCO) (CTO)Partner & Co-Founder Partner & Co-Founder Joined February 2010 Joined April 2010• B.S. Finance • B.A. Economics • M.A.T. Journalism • M.S. Applied Science Univ. of Maryland UNH Indiana Univ. UC Davis• Organization Leader • Operations Manager • Develop, create, and • Website Developer and Decision Maker • Develop Street edit original content • Systems Admin• Business Team • Recruit and Manage • Specialties Development • Merchandising interns • PHP• Strategic Planning • Establish Events and • Interview top EDM • MySQL• Sales & Marketing Digital Music sales artists and produce • JavaScript• Accounting & channels The Untz Podcast • jQuery Finance • Manage Contests • Develop YouTube • SEO• Legal & Compliance • Industry Research channel • API Integration
  • 10. Financial Projections Actual Projected 2010 2011 2012 2013 2014 2015 2016 2017Full-Time Employees - - - 4 4 6 7 8Unique Visitors / 10,016 48,264 74,809 127,176 267,070 480,726 673,016 908,571MonthAd Impressions /Month (Sold and 129,698 445,324 604,602 1,392,585 4,358,584 10,785,241 18,901,494 31,393,552Unsold)Revenue $ 48 $ 18,910 $ 30,251 $ 160,697 $ 527,866 $ 1,132,317 $ 1,852,183 $ 3,043,114Operating Expenses $ 22,238 $ 40,422 $ 50,755 $ 442,390 $ 572,177 $ 945,920 $ 1,169,455 $ 1,404,971Net Income (Pre-Tax) $ (22,190) $ (21,704) $ (21,254) $ (288,714) $ (68,392) $ 144,157 $ 511,881 $ 902,261
  • 11. Primary Uses of Funding - $500k Investment Personnel Events Sponsorships Four Full-Time Event, Ticketing, and Artist, Event, and Festival Employees Merchandise Revenue Sponsor CEO / CFO Free direct advertising Co-branded marketing to target market Exclusive Content CTO Email Address Build brand awareness COO Acquisition Social media, street CCO team, and on-site promotions
  • 12. Electronic Dance Music culture has arrived“If you‟re 15 to 25 years old now, this is your rock „n‟ roll”Michael Rapino (CEO of Live Nation Entertainment) The world‟s largest concert promoter
  • 13. Keys to our Success Significant base ofCreative, determined, core engaged fans Valuable strategicand forward thinking and premium business relationships Management Team advertisers Large rapidly growing Multiple synergistic industry with revenue streams passionate consumers

×