Commercial Graphic Designing:
Dealing with Presentations

TheTemplateWizard
www.TheTemplateWizard.com
Definition of Graphic Designing
“Graphic design is the art of communication, stylizing, and
problem-solving through the us...
Thus, graphic design is:
 Visual Communication
 Functional/Commercial Art
 Problem Solving
Importance of Graphic Design
 Makes something easier to use or to comprehend
 Serves as visual representation of your id...
Fundamentals of Presentation
Design
Core Design elements
 Line
 Shape
 Value
 Texture
 Text
 Color
Design Elements - Lines
As an important element of design,
lines can be both stand alone or part of
another graphic elemen...
Important considerations for
lines
 Type
 Direction
 Quality
Design Elements - Shape
Shape is one of the basic elements of
design, and an important one. Shape
alone or in combination ...
Basic types of shapes
 Lines: used to create 3-D world
 General outline of an object
 Geometric, Natural, and Abstract ...
Design Elements - Value

 Value is nothing but the relative degree of lightness and darkness in
a given design element.
...
Importance of Value
 Helps define Lightness/Darkness
 Gives the image detail and texture it needs to convey a message
 ...
Design Elements - Texture
T
exture can be defined as the surface characteristics of an object that can be experienced
thro...
Texture Type
 Actual paper - Tactile
 Visual Objects in an image
 Photoshop effects
 Abstract pictures of Textures
 ...
Design Elements - Text
 Be very specific in using text in bullet form
 However, make sure to use no more than 4-5 bullet...
Design Elements - Color
Colors are capable of communicating meaning, triggering emotional associations, eliciting
evocativ...
Points to Remember While Selecting
Color
 Cultural Associations of Color
 The profile of the target persona and its colo...
References

 http://en.wikipedia.org/wiki/Graphic_design
 http://www.educ.kent.edu/community/vlo/design/element
s/
About TheTemplateWizard
TheTemplateWizard, your one-stop shop for all
your presentation needs!
With our free and premium e...
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Commercial Graphic Designing - dealing with presentations

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Check a showcase of our Commercial Graphic Designing PowerPoint Presentation. Download Commercial Graphic Designing PowerPoint presentation now for great and creative presentation ideas on designing and visual branding. This is our general marketing powerpoint presentation on Commercial Graphic Designing. We invite you to download TheTemplateWizard's Commercial Graphic Designing PPT presentation for great ideas on commercial graphic designing presentations. We have created Commercial Graphic Designing sample powerpoint presentations that demonstrates how to use visuals and illustrations in your PowerPoint presentations.

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Commercial Graphic Designing - dealing with presentations

  1. 1. Commercial Graphic Designing: Dealing with Presentations TheTemplateWizard www.TheTemplateWizard.com
  2. 2. Definition of Graphic Designing “Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space, and image.” Wikipedia
  3. 3. Thus, graphic design is:  Visual Communication  Functional/Commercial Art  Problem Solving
  4. 4. Importance of Graphic Design  Makes something easier to use or to comprehend  Serves as visual representation of your ideas and information
  5. 5. Fundamentals of Presentation Design
  6. 6. Core Design elements  Line  Shape  Value  Texture  Text  Color
  7. 7. Design Elements - Lines As an important element of design, lines can be both stand alone or part of another graphic element. Lines are one of the building blocks of graphic design. Lines can be vertical, horizontal, or diagonal. Lines can be solid, dashed, thick, or thin.
  8. 8. Important considerations for lines  Type  Direction  Quality
  9. 9. Design Elements - Shape Shape is one of the basic elements of design, and an important one. Shape alone or in combination with some other shapes or lines organize information and convey universal meanings as well as guide the audience’ comprehension.
  10. 10. Basic types of shapes  Lines: used to create 3-D world  General outline of an object  Geometric, Natural, and Abstract shapes  Figure and Ground
  11. 11. Design Elements - Value  Value is nothing but the relative degree of lightness and darkness in a given design element.  Line, color, texture, and shape all require value contrast to be seen.  Value is utilized to depict objects, shapes, and space.
  12. 12. Importance of Value  Helps define Lightness/Darkness  Gives the image detail and texture it needs to convey a message  Contrast helps in relative emphasis  Leads the eye
  13. 13. Design Elements - Texture T exture can be defined as the surface characteristics of an object that can be experienced through the sense of touch or otherwise the illusion of touch.  In graphic designing, texture is be used to accent an area so that it becomes more prominent than another.
  14. 14. Texture Type  Actual paper - Tactile  Visual Objects in an image  Photoshop effects  Abstract pictures of Textures  Symbolic Textures  Make sure that you choose textures that relate to the concept of the work and are appropriate to the design requirements.
  15. 15. Design Elements - Text  Be very specific in using text in bullet form  However, make sure to use no more than 4-5 bullet points per slide  Font size of 28 to 34 with a bold font is recommended  Try to settle on one or two sans-serif typefaces  Avoid italics  Don’ t try to put too much of information on one slide  NEVER EVER, EVER USE ALL CAPS
  16. 16. Design Elements - Color Colors are capable of communicating meaning, triggering emotional associations, eliciting evocative memories buried in our subconscious minds. Colors can persuade or dissuade according to your efforts.
  17. 17. Points to Remember While Selecting Color  Cultural Associations of Color  The profile of the target persona and its color preference  The visual identity and color theme of the organization presented  The designers personal preference of the color  An awareness of current color trends
  18. 18. References  http://en.wikipedia.org/wiki/Graphic_design  http://www.educ.kent.edu/community/vlo/design/element s/
  19. 19. About TheTemplateWizard TheTemplateWizard, your one-stop shop for all your presentation needs! With our free and premium editable PowerPoint templates, you will find your perfect background to express yourself with the help of a couple of clicks. Do check our premium design library for professional graphic design templates! www.TheTemplateWizard.com
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