Social media strategy for Education sector

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Social media strategy for education sector Synopsis: Building and growing strategies for YOUR social media including Student Recruitment, Alumni Relations, Events Management, Promotions and Contests. Integrated with YOUR other existing digital and social media content. Drive traffic to your online preference and unify policy & processes to succeed!

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Social media strategy for Education sector

  1. 1. facebook Thet Aung IT Director Tbit solution
  2. 2. 2 Social media strategy for education sector by Thet
  3. 3. Outline What is this all about? Purpose: Building and growing strategies for YOUR social media Industry: Private education Audience: Campus PR/Marketing / Web Admin / Social Networker Duration: 30 minutes presentation + 15 minutes Q&A3 Social media strategy for education sector by Thet Aung
  4. 4. •How many people in this room creating, managing pages4 Social media strategy for education sector by Thet Aung
  5. 5. •Facebook Pages facebook.com/page • Tell your story • Share rich content • Create a dialogue • Amplify your impact • Measure and refine5 Social media strategy for education sector by Thet Aung
  6. 6. 1. Set your strategy Where to startKnow your story Know your audience Know your goals • What is your • Who do you serve? • What kind of unique voice? relationship do you • Who is want to have with the • How can you bring your audience? people who connect your story to life in a to your Page? compelling, authentic, • How will they want to and personal way? connect with you? • Defining and prioritizing your goals will help you create • What content will be your Page posting important to them: strategy. after school programs or teaching tips?6 Social media strategy for education sector by Thet Aung
  7. 7. 2. Create your Page facebook.com/page7 Social media strategy for education sector by Thet Aung
  8. 8. 3. Develop your posting plan a) Find your voice b) Create a conversation c) Offer a rich experience d) Share exclusive content8 Social media strategy for education sector by Thet Aung
  9. 9. 3. Develop your posting plan Find your voice •speak in the first person •engage and take input •share photos and videos school’s events9 Social media strategy for education sector by Thet Aung
  10. 10. 3. Develop your posting plan Create a conversation •let talk by sharing photos •ask questions in updates •respond comment on your posts •audience the stars •comments policy10 Social media strategy for education sector by Thet Aung
  11. 11. 3. Develop your posting plan Offer a rich experience •use photos and videos •events to highlight your events •share media highlighting your school’s involvement •celebrate your milestones11 Social media strategy for education sector by Thet Aung
  12. 12. 3. Develop your posting plan Share exclusive content •post directly to your Facebook Page •schedule regular posts on specific topics •bring your community behind the scenes •livestream your events •connect with specific groups of educators Post items on Facebook that people can’t find anywhere else.12 Social media strategy for education sector by Thet Aung
  13. 13. 4. Grow your audience Start with who you know13 Social media strategy for education sector by Thet Aung
  14. 14. 4. Grow your audience Leverage your existing assets •Add a Like box and Like buttons •25 Like facebook.com/username •Facebook comments plug in14 Social media strategy for education sector by Thet Aung
  15. 15. 4. Grow your audience Cross-promote to reach more people •Partner with other schools •Tag another school or university15 Social media strategy for education sector by Thet Aung
  16. 16. 5. Measure and refine Use Insights to optimize performance •facebook.com/insights •View feedback (likes and comments) •Download the Facebook Insights Guide16 Social media strategy for education sector by Thet Aung
  17. 17. 5. Measure and refine Apps •Use Facebook apps (photos, events, links, notes) •create specialized content Apps17 Social media strategy for education sector by Thet Aung
  18. 18. Now what?18 Social media strategy for education sector by Thet Aung
  19. 19. Media Hub Bringing all together • Integrated with your other existing digital and social media content Blogs, Photos, Videos, Events, Announcements, Competitions, Calendar reminders, Awards, Grants, Research • Drive traffic to your Facebook site – let users Discovery your other sites too. Connect / Engage. • Use tools to “automate” integration on your Page (RSS feeds, twitter updates, flickr photos, YouTube videos, blog to facebook)19 Social media strategy for education sector by Thet Aung
  20. 20. Policy and Process Run smooth • Create Policies for Academic Staff, Faculty & Students • Create Processes & Workflows for Teams PR, Marketing, Communications and Emergency messaging • Have a plan in place for any “online” PR event - including negative and positive events happening in real-time. • Culture permeates throughout your social web presence • Unify messaging & consistency “Voice” across all sites.20 Social media strategy for education sector by Thet Aung
  21. 21. Tips to help Set a good profile image Create events Post interesting updates both on and off campus Highlight alumni when they visit events School milestones and holidays current students, alumni and faculty Ask Questions Reward your likers21 Social media strategy for education sector by Thet Aung
  22. 22. The Social Media Measurement Compass Finally22 Social media strategy for education sector by Thet
  23. 23. Limit This is Myanmar factors • The Myanmar Internet • Users • Privacy • Digital content copyright • Go Mobile • We can add more23 Social media strategy for education sector by Thet Aung
  24. 24. Reference Ctrl + C / Ctrl+V • Building your presence with Facebook Pages: A guide for educators • http://developers.facebook.com/attachment/PagesGuide_Education.pdf • Effective methods for developing a business Facebook page Jamie Duklas • http://www.slideshare.net/jduklas/developing-amp-growing-facebook- pages • Facebook for Higher Education Susan M. Beebe • http://www.slideshare.net/susanbeebe/facebook-for-higher-education • Keyword: Social Media Strategy Education24 Social media strategy for education sector by Thet
  25. 25. Thankswww.tbitweb.comthetaung@tbitweb.com facebook.com/thetaungminlatt25 Social media strategy for education sector by Thet Aung

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