I've served as a FMCG international marketing executive, gaining more than 15 years' experience in blue chips (P&G, Reckitt Benckiser, J&J) up to global marketing director level.
Now I am a passionate entrepreneur with The Talking Village, my conversational marketing project. I am also a strategic marketing consultant and coach, blogger, networker, and lecturer in digital marketing (LUISS, Sda Bocconi, USI, La Sapienza).
Since 2008, I have been enlightened by the endless opportunities of blogs, interaction and co-creation. Consumers are no longer interested in conventional, one-way communication but want a personal conversation with brands and companies.
This inspired me to -...