The Ultimate Promotional Tool

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The Ultimate Promotional Tool

  1. 1. THE ULTIMATE PROMOTIONAL TOOLWHY UPGRADE SKILLS?MOST VALUED SKILL DEVELOPMENT57% 47% 42%GEN Y IS MORE LIKELY TO BE MOTIVATEDBY THE PROSPECT OF A PROMOTIONWITH THEIR CURRENT EMPLOYERGen Y63%Gen X57%Baby Boomers50%Promotionwith currentemployer The prime reason for undertaking training in the Americas andAPAC is to gain promotion with their current employer. However,it’s a different story in EMEA, where about half of employees focuson gaining a promotion, and are almost equally motivated by adesire to switch employers or even enter a new field of work.Advancementat anothercompanyEnter a newfield of workNo longer “front-end loaded” onto a career, nor the soleresponsibility of the employer, workers recognise that skillsare a lifelong pursuit of development and renewal.48%66%68%EMEAEMEAAPACAPACAMERICASAMERICASTRAINING FOR PROMOTION WITHCURRENT EMPLOYER, BY REGIONContinued education/trainingOn the job experienceSeminars/webinarsMOST LIKELYMath—28%LEAST LIKELYWHICHFIELDS AREUPSKILLINGTO PURSUE ANEW FIELDOF WORK?Engineering—26%IT—26%18%—Science19%—Healthcare22%—Education58%70%26%%60of workers globally, are eitheractively seeking furthereducation/training, orare considering it.

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