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4 Insights about Social Media and Work

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Social networking brings with it new challenges and opportunities, but what are they exactly, and how should we respond to them as companies and as individuals? Is the rise of social networking a …

Social networking brings with it new challenges and opportunities, but what are they exactly, and how should we respond to them as companies and as individuals? Is the rise of social networking a win-win, or does it pose new risks too? What is the real value of social media for employers and employees? These questions and more are examined in this ebook.

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  • 1. 4INSIGHTS ABOUTSOCIAL MEDIA& WORK TODD WHEATLAND Å
  • 2. 2 | four insights about social media & workintroduction The more things change, the more they stay the same, and the ‘social networking revolution’ is proof. todd wheatland The reality is that social networking isn’t new, particularly when it comes to job seeking. What is new, is the way we access and communicate within our networks. New technologies have dramatically increased the number of connections we can make and retain, and the speed at which we can access them, and we are only just beginning to see how this is reshaping the job-seeking landscape. Social networking brings with it new challenges and opportunities, but what are they exactly, and how should we respond to them as companies and as individuals? Is the rise of social networking a win-win, or does it pose new risks too? What is the real value of social media for employers and employees? These questions and more are examined in this ebook. I hope you enjoy the read and if you have any questions or comments, please feel free to contact me directly at todd.wheatland@kellyocg.com todd wheatland à Åhome introduction 01 the first 02 the new 03 the new 04 the new conclusion get the full report interview is social reputation is social pitfall is social value is social
  • 3. 3 | FOUR INSIGHTS ABOUT SOCIAL MEDIA & WORK01THE FIRST Online job boards have become the dominant way that people find employers and opportunities without having to signal any intention this sense, the first interview —from both an employee and employerINTERVIEW work in virtually all parts of the world, with a recruiter or a prospective perspective— now occurs online.IS SOCIAL outstripping other avenues such as employer, and you can sort and filter The convenience, accessibility direct hiring, referrals and traditional according to your preferences and and personalization of online tools print advertising. The reasons for this career options before anyone even make job seeking easier than it’s are obvious. knows you’re looking. ever been. But it also means that the “Searching” on an online job board The virtual world of recruitment has filtering and decision-making process is not necessarily seen as searching empowered companies to globalize begins well before the first contact at all, because it is passive and non- their candidate sourcing, while putting is made, and this opens up new committal. You can search in your a good deal more knowledge into the opportunities and risks based on the own time, learn more about potential hands of those looking for work. In information found online. An employee considering a new job now has the ability to tap into a large amount of information about a particular position and employer, without even making contact. Ã ÅHOME INTRODUCTION 01 THE FIRST 02 THE NEW 03 THE NEW 04 THE NEW CONCLUSION GET THE FULL REPORT INTERVIEW IS SOCIAL REPUTATION IS SOCIAL PITFALL IS SOCIAL VALUE IS SOCIAL
  • 4. 4 | FOUR INSIGHTS ABOUT SOCIAL MEDIA & WORK02THE NEW Social networking is occupying a growing place in the recruitment field. also using social media and blogs to identify job openings. From an employer perspective, it makes sense to be attuned to whatREPUTATION Sites such as Facebook, LinkedIn, In essence, the digital revolution is being said in these communities Twitter and blogs are increasing in because they can have a criticalIS SOCIAL prominence for jobseekers as people has given rise to a very active and impact on how a brand is perceived discuss jobs, views and opinions about robust set of conversations about in the market. It isn’t just the prospect work, good (and bad) places to work, work, occurring in a network of digital of ‘online reputation management’ industry issues and career options. communities, based around particular that companies now have to grapple businesses, industry sectors, and with, it’s the impact, both positive Social media sites allow candidates interest groups. These are not just and negative, of social networking to focus exactly on the job they want, about jobs in a narrow sense, but discussions too. The conversation even the company they want to work touch on satisfaction with work, work- has always been there, it’s just got a with. It’s not just the life balance, and the strategies that whole lot bigger. younger generations who are active organizations are using to attract and on these sites. Older workers are retain the best talent. A recent study showed that almost a quarter (24 percent) of respondents search for work by using blogs or social network sites such as Facebook, LinkedIn and Twitter. Ã ÅHOME INTRODUCTION 01 THE FIRST 02 THE NEW 03 THE NEW 04 THE NEW CONCLUSION GET THE FULL REPORT INTERVIEW IS SOCIAL REPUTATION IS SOCIAL PITFALL IS SOCIAL VALUE IS SOCIAL
  • 5. 5 | FOUR INSIGHTS ABOUT SOCIAL MEDIA & WORK03THE NEW If you have ever worried about the negative consequences of personal Who hasn’t experienced that momentary pause of the finger content may cause many years into the future. No one can be certain whetherPITFALL IS content causing embarrassment and before clicking ‘submit’ and posting or not a future employer will delve intoSOCIAL career fallout, you’re not alone. Many something online? Material that can an individual’s personal site to make people are deliberately censoring or appear harmless fun to some can work-related evaluations. editing their personal profiles to avoid send an altogether different message this content having career impacts. to work colleagues and associates. It Employers also need to think may also remain online for many years carefully about the use of personal The sensitivity around social networking after being posted, and can be all but content of social media sites. content is understandable. TV and impossible to erase. Relying too heavily on information on print media in particular seem to have a special ability to dig up stories about What’s clear is that many younger Facebook or LinkedIn can be a trap. how embarrassing photos or comments workers and even those not yet in If it contains glowing recommendations on sites such as Facebook have hurt the workforce are probably blissfully from friends or relatives, it’s hardly likely people’s careers. unaware of the problems that some to be objective. As people increasingly use social media sites to engage with friends and colleagues, there is an undercurrent of concern about how this newest form of interaction can adversely impact individuals and harm careers. Ã ÅHOME INTRODUCTION 01 THE FIRST 02 THE NEW 03 THE NEW 04 THE NEW CONCLUSION GET THE FULL REPORT INTERVIEW IS SOCIAL REPUTATION IS SOCIAL PITFALL IS SOCIAL VALUE IS SOCIAL
  • 6. 6 | FOUR INSIGHTS ABOUT SOCIAL MEDIA & WORK04THE NEW It is becoming accepted wisdom that an active online persona is critical to career media as their younger counterparts, the use of this technology across the This desire for connection is clearly already relevant to our working livesVALUE IS advancement. The Internet, and social generations is not as stark as we might —when around four in every ten jobsSOCIAL media in particular, has provided the are secured through an existing contact assume —most Baby Boomers are in opportunity for individuals to stand out (word of mouth or a direct approach fact already active users of social media. in a crowded marketplace, with their from an employer), it’s clear that our The clear advantages of social media own personal profiles or “branding”. networks are already ‘at work’ for us. seem to transcend generation gaps In many respects, social media and Although Baby Boomers don’t quite and tap into a common human trait: the job-seeking seems like a natural fit that’s share the same enthusiasm for social desire to connect. only just beginning to be exploited. In an age where almost everyone has an online “profile”, it comes as no surprise that these identities are being put to use in the world of work. Ã ÅHOME INTRODUCTION 01 THE FIRST 02 THE NEW 03 THE NEW 04 THE NEW CONCLUSION GET THE FULL REPORT INTERVIEW IS SOCIAL REPUTATION IS SOCIAL PITFALL IS SOCIAL VALUE IS SOCIAL
  • 7. 7 | FOUR INSIGHTS ABOUT SOCIAL MEDIA & WORKCONCLUSION There is no doubt that the Gen Y population is comfortable with social media. Arguably, Gen X is at least as comfortable, but perhaps more cautious, knowing the risks contained in an unguarded comment or photo. Will people become more skilled at quarantining work from leisure? Or will an ‘always on’ blend of personal and work life be more the norm? It’s quite possible that obligations will fall on the operators of social media platforms. What rights will an employee who is sacked because of social media indiscretions have against the site’s operator? We can be sure that lawyers will continue to try and find out. These issues will spawn new rules, protocols and etiquette. Already the emergence of social media has indelibly changed the world of work. There’s little doubt that it’s just the beginning. Ã ÅHOME INTRODUCTION 01 THE FIRST 02 THE NEW 03 THE NEW 04 THE NEW CONCLUSION GET THE FULL REPORT INTERVIEW IS SOCIAL REPUTATION IS SOCIAL PITFALL IS SOCIAL VALUE IS SOCIAL
  • 8. This ebook is extracted from Social Networking: How Social Media is Changing the Work of Work DOWNLOAD YOUR FREE COPY TODAY.ABOUT THE AUTHORTODD WHEATLAND is Head of Thought Leadership & Marketing, KellyOCG.With 15 years experience in the human resources and workforce consultingspace, Todd has overall responsibility for thought leadership and global marketinginitiatives. He has degrees in Commerce (Economics / Marketing) from UWA andCommunication from Curtin University. Linkedin: www.linkedin.com/in/wheatlandTwitter: www.twitter.com/toddwheatlandABOUT KELLYKelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly®offers a comprehensive array of outsourcing and consulting services as well as world-class staffingon a temporary, temporary-to-hire and direct-hire basis. Serving clients around the globe, Kellyprovides employment to more than 530,000 employees annually. Revenue in 2010 was $5 billion.Visit www.kellyservices.com and connect with us on Facebook®, LinkedIn®, and Twitter®. Ã EXIT