Social networking business

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High level overview and introduction to Social Networking.
Delivered to business owners

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  • Source: Wikipedia.com
  • Source: Wikipedia.com
  • Facebook stats source: Facebook.comfacts and CMS Wire article from 2/18/2010 133 unique visits in Jan 2010. 2nd most.Twitter Stats: Nielsen DemographicsLargest age growth in Facebook currently 35 and older. Last year is was 65 and older.PCNews Feb 18, 2010Twitter emerged into the spotlight during the political unrest in Iran following its national election. In the absence of any outside journalists, Twitter proved to be an important tool for reporting and sharing breaking news. Those events established the credibility of Twitter as more than just some silly way to let your friends and co-workers know where you are eating lunch.
  • YouTube Stats: YouTube.com and Mark MacDonald – Pinpoint CreativeVimeo Stats:Vimeo does not allow commercial video, gaming video, pornography, and only allows content created by the account holder.Name comes from combining the words video and me meaning video created by me.
  • PCWorld. Dec 9, 2009 “2009: The Year of Social Networking” by Sharon Gaudin
  • Ed Stetzer is president of LifeWay Research.Social networking and media are avenues to people but the Gospel is why we are going there.
  • Anthony Coppedge: Technology Evangelist. Follower of Christ, Blogger, Twitter, Author, and Business Outreach for Fellowship Software
  • MySpace (Geocities) Building a small website. Losing if not lost battle to Facebook. Moving to music and artist site.Facebook: Medium size. Defined style. You simply add applications and contentTwitter: Micro site. Just the facts mam.
  • Need an email address to begin setup
  • Setup account on the website – Twitter.comNeed an email address to set up account.
  • Social networking business

    1. 1. Social networking<br />What, How, and Why?<br />
    2. 2. What is Social Networking<br />A Service that focuses on building online communities of people who share interests and/or activities<br />Generally web based but also include smart phones and mobile technology<br />Common examples:<br />Facebook, Twitter, MySpace, LinkedIn, Bebo, Friendster<br />YouTube, AOL, Yahoo, Google Apps, Vimeo<br />
    3. 3. What is Social Media<br />Media designed to be disseminated through social interaction.<br />Relies on and needs social interaction<br />Broadcast Media vs Social Media<br />Broadcast > One to many model<br />Social > Many to many model<br />Common examples:<br />Message boards, Blogs, Podcasts, picture sharing, wiki.<br />
    4. 4. Social Networking Sites<br /> Facebook<br />400 million active users<br /> Average 150 million users access per day<br /> Twitter<br />75 million users (Jan 2010), 7 million <br />(Feb 2009), 475,000 (Feb 2008)<br />
    5. 5. Social Media Sites<br /> YouTube<br /> 120 million active users<br /> Every minute, 20 hours of video uploaded<br />Vimeo<br /> 4 million users. Feb09- 2mil<br /> Apple iTunes<br />
    6. 6. Why?<br />Simply, it is where the people are.<br />"Really, 2009 has been a watershed year for social networking," said Olds. "Business has embraced both Twitter and Facebook as a way to communicate directly with customers and to inexpensively get their points across to a large number of folks. Much of the fear that business had of social networking seems to have abated as they become more comfortable with the concept and see the advantages. We're still at a point where only a small number of businesses have social networking strategies, but that number is increasing quickly over time.”<br />“2009: The Year of Social Networking” Sharon Gaudin - PCWorld<br />
    7. 7. In Perspective<br />Ed Stetzer: from twitter.com/edstetzer<br /> “We’ve sped up the music, spiced up the messages, and spruced up the barns but the wheat is still not harvesting itself.”<br />“Outreach can be movies, mailers, and momentum but evangelism involves a bloody cross, empty tomb, and you telling them about it.”<br />
    8. 8. Signal in the Noise<br />Anthony Coppedge: from twitter.com/anthonycoppedge<br /> “People are trying to find the signal in the noise. Are you a signal or creating more noise.”<br />The Reason Your Church Must Twitter:<br /> Making Your Ministry Contagious<br />
    9. 9. Overview of Social Networking<br />MySpace<br />Facebook<br />Twitter<br />
    10. 10. Facebook<br />Strategy?<br />Setting up an account<br />Adding information<br />Adding content<br />Finding Friends<br />Joining Others<br />
    11. 11. Facebook<br />Your account: Tell us about you.<br />What’s on your mind? Your status<br />Your resume. Info tab<br />What do you look like? Your photos and profile picture<br />Your friends<br />Finding people<br />People finding you<br />Your interests<br />Groups<br />Fan<br />
    12. 12. Facebook<br />Applications<br />Games<br />Toys<br />Polls<br />Caution<br />Other<br />
    13. 13. Twitter<br />Combination of web and text messaging<br />Near instantaneous, almost anywhere communication<br />Strategy?<br />Megaphone: Tell the world what you have to say. One to many communication.<br />Conversation: Getting and giving information<br />
    14. 14. Twitter – Join the Conversation<br />Setting up an account<br />Your account<br />Notifications<br />Following vs Followers<br />Finding someone to follow<br />
    15. 15. Twitter – Tweeting <br />How to Tweet<br />Retweet (RT @username)<br />Reply (@username)<br />Direct Message (D username)<br />Hash Tag (#subject)<br />
    16. 16. Twitter - Helpers<br />Applications which help make Twitter better<br />TweetDeck<br />Twhirl<br />Twitteroo<br />Twitpic<br />TinyURL<br />Twitterfone<br />Twitterberry<br />

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