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Online marketing-solutions

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  • 1. CREATIVE GRAPHIC DESIGN CORPORATE IDENTITY ADVERTISING RE-BRANDING EXHIBITION GRAPHICS ONLINE WEBSITES E-FLYERS ONLINE BROCHURES LANDING PAGES SEARCH ENGINE OPTIMISATION ANIMATIONS / FLASH CUSTOM BUILT APPLICATIONS HOSTING / SUPPORT LITERATURE BROCHURES LEAFLETS PRESS RELEASES COPYWRITING ONLINE MARKETING SOLUTIONS POINT OF SALE PRODUCTION DIRECT MAIL LIST RENTAL MEDIA PLANNING DATA ENTRY PRINT BUYING The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 2. ONLINE MARKETING SOLUTIONS Background The Studio 4 - A leading integrated marketing agency based in Telford. We aim to provide you with solutions to fulfil your needs along with other options you may not have considered. As a fully integrated marketing agency we provide a comprehensive mix, from web design to media planning. The Studio 4 has a combined a wealth of many years experience in design, marketing, web and PR campaigns, backed by an established ABC-accredited publisher, TSPMedia. As our sister company primarily focuses on the Architect/specifier sector, naturally a lot of our clients operate in this market. This has allowed us to become specialists within this field both from the advertisers and architects perspective. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 3. REFERENCES “We would like to thank you and your team for their work and patience with this project. We appreciate that the new corporate brochure and website have taken longer to complete because of the number of amendments we made to our original brief but it has been well worth the time and the number of visits you made to get the detail correct and the end result presents our business as we wanted.” Steve Woodhouse Managing Director - Telford Group Ltd, Enterprise House, Stafford Park 1, Telford, Shropshire TF3 3BD “In the 3 years we have worked with them, The Studio 4 have provided us with an outstanding level of service and support. Their expert knowledge and experience in creative and online marketing has been extremely valuable in the delivery of some of our major marketing campaigns. Mattʼs creative work is always exceptional and I cannot imagine any other agency providing a more professional and supportive level of service.” Sarah Cope Marketing Officer, Advantage Healthcare, Grosvenor House, Central Park, Telford TF2 9TW “I have had the pleasure of working with the team at The Studio 4 for the past 12 months on various marketing projects for SP Holding. They are a great team and always deliver on promises, often exceeding expectations in terms of time. The quality of the work that they produce is extremely high and they are excellent at interpreting briefs and providing designs that present the Company in the best possible way. When it comes down to tight deadlines, they never disappoint and their standards of customer care and work outcomes are consistently good. I donʼt view The Studio 4 as an outside agency, but more as an extension to the Company and like having my own in-house team available as and when required. I wouldnʼt hesitate to recommend them to any company that wishes to work with a truly professional and skilled team.” Alastair Campbell Marketing Manager, SP Holding, Upper Coalmoor Farm, Moreton Coppice, Telford, Shropshire TF4 2PX “The whole team at Studio4 continue to offer a professional and personable service. Give them any task and it will be completed on time, on budget and more importantly exactly in line with what you are looking forʼʼ Andy Oliver Business Development Director - Steelway, Queensgate Works, Bilston Road, Wolverhampton, West Midlands WV2 2NJ “Just a line to say many thanks for the brochures, stationary, labels etc…and all the other work youʼve done for us over the last few months, we have found working with you a pleasure and appreciate your input into lifting corporate image and your advice as to print and web issues. In particular many thanks for being so accommodating with the many changes of mind and alterations along the way – designers often plough ahead with their own thoughts but we feel youʼve listened to what we were trying to achieve – we look forward to more of the same over the coming months and years!” Roger Penprase Manager, A&S Landscape Contractors, Alpine House, Drayton Road, Shawbury, Shropshire, SY4 4NZ The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 4. ONLINE MARKETING SOLUTIONS Website Design The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 5. WEBSITE PORTFOLIO LOCAL http://www.honeycombhair.co.uk http://www.novaford.co.uk http://www.newportsaloprufc.co.uk http://www.weldingsuperstore.co.uk http://www.letsmovepropertymanagement.co.uk http://www.longfordplaygroup.co.uk The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 6. WEBSITE PORTFOLIO NATIONAL http://www.advantagehealthcare.co.uk http://www.steelway.co.uk http://www.smpsecurity.co.uk http://www.telfordgroup.co.uk http://www.ic-international.com http://www.concretepipes.co.uk The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 7. ONLINE MARKETING SOLUTIONS Press Releases The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 8. ONLINE MARKETING SOLUTIONS Print PR PR is an excellent way of communicating your message via both print and online to your target market. The UK construction industry and in particular the architectural sector is well served by a range of print and online magazines and web based platforms all of which have a thirst for product and project information. Trespa are involved in a range of prestigious projects in both Europe and the United Kingdom and possess a wealth of inspirational project photography that will appeal to the UK architectural market. As each prestigious project is completed we would through liaison with your sales and adminstration team prepare a press release with photography and circulate to UK publishing houses who publish and host architectural magazine and web based products that are read by UK architects and specifiers. This PR activity and the photography that supports it would then become the main driver for the marketing strategy across print media advertising, direct mail, ebulletins, online advertising and social media. It could also have a major impact on the SEO of your website. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 9. ONLINE MARKETING SOLUTIONS Press release format The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Typical media coverage Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 10. ONLINE MARKETING SOLUTIONS Social media The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 11. ONLINE MARKETING SOLUTIONS Make your news go further... Turn one platform into many! The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 12. ONLINE MARKETING SOLUTIONS Online Social media Social media can be used to support any PR campaign. Previously a press release has appeared in a few magazines, now your press or product release can reach a far wider audience. Each release we write for you does not only appear in publications but also. Magazine websites Article Submission sites Twitter feeds Facebook Posts Pinterest Boards For all PR campaigns, we also create a designated projects upload area where sales representatives can upload information about installations. Some of these may become Press release which appear in magazines, but all of the information uploaded in this area can be used to promote the company on social media platforms. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 13. ONLINE MARKETING SOLUTIONS Online Social media Social media websites can also be harnessed to work for SEO Campaigns to deliver your marketing message directly to the target audience. We can construct and manage your social media pages to get the best commercial results from them. Social media can be used on your website in 2 ways. Sharing - Allow the content on your website to be shared with other people through social media. Following - Populate your own social media pages with interesting content and encourage the right people to follow you by following them. More information on SEO can be found at the end of this report The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 14. ONLINE MARKETING SOLUTIONS Email Marketing The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 15. ONLINE MARKETING SOLUTIONS Online E-Shots E-Shots can also be used to promote company innovations to a wider audience. Once an EShot has been sent out to the requested circulation we would provide you with the following statistics: How many people it was sent to How many people Received it How many people Opened it How many people Clicked through to your website How many people Clicked through to your email Note: If you have provided the email database we can actually tell you who clicked on what so you can approach them directly as you know that they have shown some interest. Linking your E-Shot through Glenigan Because of the relationship TSPMedia have with Gleniganʼs Architects and Specifiers databae, we now have facility to match your product with architects that are working on live projects that may want to specify it. We can then pre-populate the subject and header so that the recipient feels that you are talking directly to them. If your products are not in the construction sector, we can buy mailing lists that are releavnt to your products market area. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 16. ONLINE MARKETING SOLUTIONS Online Advertising The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 17. ONLINE MARKETING SOLUTIONS Online Online advertising Banners, Buttons and Skyscrapers The costs of banner and button advertising can vary from website to website. Some companies can offer a banner or button for free if it is coupled with other advertising where as you can pay in excess of £1000 for the top banner on some websites for a month yet this does not really show a return on clicks to your website. This form of advertising is used as more of a branding exercise and can form part of the marketing mix but will never show the same return as an EBulletin or google adwords. Directories This form of advertising is becoming a popular inclusion in the marketing mix but prices can range between £125 to £1500 for the year so it is important to choose the right directory for you. Website visits are not necessarily the best way to determine which are the most successful as dependent on how big the directory is it will lessen the percentage of you being found. This best measure is to look at how many referrals these directories bring to your website and this can be found through google analytics. E-newsletters E-Newsletters are a popular and cost effective way of reaching your target audience. Like a traditional magazine, publications now send E-Newsletters to their readership and add your news piece to their website with a click through to your own website. You can ensure your product news is read by a targeted demographic for as little as £150. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 18. ONLINE MARKETING SOLUTIONS Google Adwords The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 19. ONLINE MARKETING SOLUTIONS Online Adwords Adwords is Google's own advertising network allowing you to place adverts that are displayed along with search results when someone searches on Google using one of your targeted keywords at the top and right hand side of search results. This will give you instant exposure as your advertisement will be listed on the first page of Google search results. We would assign an amount each month that we would spend on google adwords each month which we would monitor and adjust during the month to maximise the amount of people that visit the website. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 20. ONLINE MARKETING SOLUTIONS Adword campaigns need to be managed and monitored throughout the month to ensure that you receive the best return on your investment. You can adjust your cost per click, daily spend, the time your advert is viewed and where it is displayed all in an effort to maximise your return. But you must stay ahead of your competitors and adjust your campaign accordingly. The example below shows how we saved a client £7 per day without it having an impact on their daily clicks. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 21. ONLINE MARKETING SOLUTIONS SEO The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 22. ONLINE MARKETING SOLUTIONS SEO is an on-going requirement which can involve many facets in an effort to ensure your website ranks highly on google. Unlike Google adwords, this does not cost anything other than the management fee for optimising the website. Google will decide if you rank highly for the keyword based on the work we do to optimise the website where as with google Adwords, you pay for the privilege. SEO Campaign which will be detailed in a monthly report will containing the following: · · · · · Page hits Geographical locations Traffic sources (eg search engines, direct or referring) Search engine ranking progress website changes (Meta Tags / H1 refs etc / keyword density.) - Competitor Analysis – How your competitors rank for your key terms on Google. - Page views – Which days during the month attracted the most clicks - Site overlays – Showing how people navigate through the site and the first page they view after the homepage. - Link Submissions – Sites that are showing links to the website. - Most Popular Keywords – The words that drove people to the site through search engines. - Keyword Changes – Suggestions on how different keywords can bring traffic to your site. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 23. ONLINE MARKETING SOLUTIONS Competitor Analysis EXAMPLE Here is an example of how a company ranks in comparison to their competitors for the keywords they have. We would carry this out for you to see how you are performing against your competitors and then look to mimic the top performing websites. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 24. ONLINE MARKETING SOLUTIONS Site Overlay EXAMPLE This analysis shows the first page users view after the Homepage. Therefore it is a good indicator of the main interests of your users. This information can be used to know where to have the most important products or services on the website, such as the visitor data capture. 23% - View Jobs 8.6% - Contact us 7.1% - Branches 4.9% - Support Workers 4.7% - Carers 4.4% - Nurses 2.8% - Care Home Staffing 2.6% - Work in the NHS 2.2% - Candidate Area 1.9% - Social Care 1.7% - Hospital and PCT Services 1.3% - Nursing Care 1.1% - Live-in Care 1.0% - Specialist Healthcare Services 0.9% - AHP and HSS The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 25. ONLINE MARKETING SOLUTIONS Link Directory EXAMPLE A backlink is a hyperlink pointed to your website from another site and is the key to ranking high in search engines. Backlinks are important because they are seen as a type of credit given to you from other webmasters. Search engines give you more status for quality backlinks. Through the competitor analysis we can choose the right link directories that have proved successful for your competitors. There may also be paid for link directories such as Adirect2z which has been successful for some of our other clients. Link directories can also be used to promote a specific page within the website as oppose to just the homepage. This is often a good tactic if one of your core keywords is not ranking highly. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 26. ONLINE MARKETING SOLUTIONS Keyword Rankings EXAMPLE We will analyse your keywords each month and compare them to the previous month so you can see the websites improvement from month to month. The example shows how one of our other clients have improved month on month. As the table above shows, one of our existing clients now has 80% of its keywords are now ranking on the first page of Google. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 27. ONLINE MARKETING SOLUTIONS steel open mesh flooring torlift Keyword Rankings EXAMPLE weldmesh fencing This is a list of the most popular words people used to reach one of our existing clients websites. As expected, many of them are derivatives of the company name but all of the words listed below in bold are words people have used to reach the site that did not already know of our clients existence. In this particular month it amounted to 500 extra visits to the website. open mesh flooring en 124 ball type handrails muga fencing broadstel open grid flooring tubular handrail standards handrail standards tubular handrail system brickhouse steelway tubular steel handrails durbar stair plates aluminium access covers bristeel estate fencing tubular handrail durbar plate flooring external handrails bs en124 facta loading mild steel diamond pattern steel flooring diamond pattern flooring guardsman cover flooring durbar flooring durbar plate gwr turntables mild steel handrail mesh flooring durbar plate load tables hand rail standards prolift access covers handrail loadings open mesh floor retractable ladder mild steel handrails railway turntables ships ladder recessed or inset cover for bt spiral staircase open steel flooring ducts stainless steel floor plate open mesh steel flooring pro lift stamp lock steel mesh flooring standard handrail details steel platforms stainless steel durbar plate steel open grid flooring steel durbar plate bs en 124 bripave steel fabricators stainless steel open mesh flooring steel handrails The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 28. ONLINE MARKETING SOLUTIONS Track record - Our Clients Reflective Bollards - Simmonsigns NO.1 The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 29. ONLINE MARKETING SOLUTIONS Track record - Our Clients Steel Railings - Steelway NO.1 The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 30. ONLINE MARKETING SOLUTIONS Track record - Our Clients Fire Blanket Manufacturers - IC International NO.1 The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 31. ONLINE MARKETING SOLUTIONS Track record - Our Clients Playground Canopies - A&S Landscape NO.2 The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 32. ONLINE MARKETING SOLUTIONS Track record - Our Clients Entrance Matting - Emco NO.2 The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 33. ONLINE MARKETING SOLUTIONS The quality of a visitor As shown in the example above, there so many different ways to attract people to your website but the quality of the person you attract can vary on sometimes a targeted promotion can improve the quality of visitors SEO - As SEO improves your ranking on search engines, it in turn improves the content on your website. But as everyone uses google, a visitor via a search engine could be an architect or could be a school child. Google ads - Similarly to SEO, you cannot screen who clicks on your google ads. You can however choose a word that would appeal more to architects and although you cannot be sure, you would expect those that type specific words into google know what they are talking about. Magazine website - Magazine websites are primarily news sites so therefore you would assume that architects viewing these websites are interested in your products but are not necessarily on that website with a view to purchasing. Directory listing - As these are not news based you would expect the users on these websites would not be on them unless they were looking to purchase product. Social Media - As you can choose the people who follow you via social media, any visits from this source should be of reasonably quality assuming you screen the people you accept. Email using someone else's database - If you purchase a database of a certain demographic, any visits from this source would be valuable as you have already identified them as a potential buyer. Email using your database - Any visits that derive from your existing database are probably the most important as they have used you before, the fact that they are then on your website, you would hope that they would use you again. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 34. ONLINE MARKETING SOLUTIONS Google Analytics The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk
  • 35. ONLINE MARKETING SOLUTIONS Google Analytics EXAMPLE The advantage of any online marketing, be it SEO, Google Adwords, online press coverage, EShots or social media. All of the information can be tracked and these statistics are provided in a monthly report so you can see the impact that all of these different mediums are having and react accordingly. The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: info@thestudio4.co.uk www.thestudio4.co.uk