Authors: Bend Amazon to Your Will

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This slideshow teaches you how to use Amazon for entrepreneurial tasks such as market research, how to write a book, creating info product, product development, knowing what your ideal customer wants and more!

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Authors: Bend Amazon to Your Will

  1. 1. Bend Amazon to Your Will! With Author, Mentor & SpeakerRonda Del Boccio, the Story Lady
  2. 2. People go to Amazon with WALLET OPENMany people think of Google for keyword research. Remember AMAZON is amarketplace where customers come to buy! (c)2013 www.ProfitableStorytelling.com
  3. 3. Start Typing to GetAmazon Search Suggestions (c)2013 www.ProfitableStorytelling.com
  4. 4. Study Similar Books (c)2013 www.ProfitableStorytelling.com
  5. 5. Track Reviews(c)2013 www.ProfitableStorytelling.com
  6. 6. Pay Attention toSales Rank & # of Reviews (c)2013 www.ProfitableStorytelling.com
  7. 7. Track What People Like/Dislike about Similar Books (c)2013 www.ProfitableStorytelling.com
  8. 8. Comment on Reviews:This Can Get Discussions Going (c)2013 www.ProfitableStorytelling.com
  9. 9. Write Detailed Reviews (c)2013 www.ProfitableStorytelling.com
  10. 10. No Reviews of Your Book is Bad (c)2013 www.ProfitableStorytelling.com
  11. 11. Get Reviews Posted Right As Your Book Goes LiveGuy Kawasaki, author of APE: Author, Publisher, Entrepreneur: H –  Outsource feedback while writing.  Give PDF copies & ask for reviews.  Get reviews posted ASAP after publication (c)2013 www.ProfitableStorytelling.com
  12. 12. Getting Reviews Give PDF of book while editing to get feedback. Give book to leaders in your niche and ask for reviews. Ask customers/prospects/colleagues. Gift Kindle book (click Give as a Gift button in the buy box) (c)2013 www.ProfitableStorytelling.com
  13. 13. Sample Opt-In for Review Copy(c)2013 www.ProfitableStorytelling.com
  14. 14. Gift a Kindle Copy of Your Bookto Get a Verified Customer Review (c)2013 www.ProfitableStorytelling.com
  15. 15. Find Reviewers of Similar Books by Clicking Their Name (c)2013 www.ProfitableStorytelling.com
  16. 16. Offer Review Copies by Sending an Email Good Example:Ronda, I noticed and liked your well- written review of The Informationist on Amazon. Would you consider reviewing my novel, The Geneva Decision? It’s a thriller led by a young woman. You can see more information and the opening chapter at… (c)2013 www.ProfitableStorytelling.com
  17. 17. Request Reviewers Continued BAD Example“Dear Book Reviewer….”No matter how great the book, you’ve lost me! (c)2013 www.ProfitableStorytelling.com
  18. 18. Thank ReviewersNo Matter What They Said! (c)2013 www.ProfitableStorytelling.com
  19. 19. Start/participate in a Discussion on Any Book Page (c)2013 www.ProfitableStorytelling.com
  20. 20. Create a ROBUST Author Profile Go to www.AuthorCentral.com with Amazon login Write a keyword-rich bio Add photos Add videos, blog feeds, Twitter Add events Add/view/edit your books (c)2013 www.ProfitableStorytelling.com
  21. 21. AuthorCentral.com Dashboard (c)2013 www.ProfitableStorytelling.com
  22. 22. Sample Author Profile Template Use My Profile (c)2013 www.ProfitableStorytelling.com
  23. 23. Add Send to Kindle Button to Your Wordpress BlogSend to Kindle Wordpress Plugin (c)2013 www.ProfitableStorytelling.com
  24. 24. Add a Send to Kindle Button to Your Blog(c)2013 www.ProfitableStorytelling.com
  25. 25. Success Tips Make spreadsheets 1. Keyword phrases 2. Similar books 3. Reviews 4. Possible reviewers Use the best phrases, with traction but less competition. Be strategic! (c)2013 www.ProfitableStorytelling.com
  26. 26. Resources Find Out More atwww.ProfitableStorytelling.com/amazonhelp (c)2013 www.ProfitableStorytelling.com

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